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Two-wheeler dealers · Social media

Post the bikes on your floor and the deliveries you made, not the manufacturer's advertisement.

Social media marketing for a two-wheeler dealer means showing the models on your floor, the deliveries made and the people who run the showroom, so a buyer sees a real place before visiting. GullySales plans the posts around models, finance explained simply and festival bookings, and sends every message and comment to a person who replies.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A motorcycle dealer explains a bike to a buyer holding a helmet

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for two-wheeler dealers

Sales and marketing for two-wheeler dealers, the overview.

Last updated 6 Oct 2026.

For two-wheeler dealers

Where it usually goes wrong, and what we would do.

  • “The brand's page already posts the film, so yours must show the showroom”

    A riding clip from the manufacturer is seen by everyone. What only you can show is the bike on your floor, in the colour in stock, in your own town.

  • “The young buyer and the parent are on different platforms”

    A college student watches reels while the father asks on WhatsApp. A post for each, with the same model and the finance explained in the parent's language, reaches the family.

  • “A comment asking the price gets a reply that says call us”

    A rider asking the price under a post wants the on-road figure in their town and a way to book a test ride. A reply that sends the rider to a phone number loses the rider to the next showroom.

What we do

What we deliver for two-wheeler dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan built around the models on the floor

    A list of the models, colours and offers currently in the showroom, turned into posts and reels from the stock list.

    Result: The page shows bikes you can actually deliver.

  2. Reels for the first-time buyer, with the finance explained

    Short videos for young buyers that show the model, the test ride desk and how the down payment and instalment are worked out.

    Result: A first-time buyer understands the purchase before walking in.

  3. Versions for the parent on WhatsApp

    The same model and finance post written in the language the parent uses, sized for status and family groups.

    Result: The person who signs sees the post too.

  4. Delivery posts taken with permission

    A consent question asked at the key handover and kept, and a rule on what stays out of the picture, such as the registration number.

    Result: Owners appear on your page by choice.

  5. A festival booking calendar

    Dates for the posts that open bookings before each festival, with the models you can deliver and how a booking is made.

    Result: The festival rush is addressed before it starts.

  6. A routine for comments and messages

    A named person who reads every comment and message in showroom hours and replies with the on-road figure and a test ride slot.

    Result: A rider who asks on a post hears from the showroom.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where two-wheeler buyers look, and what a showroom can post for each.

Instagram reels for the first-time buyer
Show the model on your floor, how the down payment and EMI are worked out, and the test ride desk. The action wanted is a message to book a ride, so name the day.
WhatsApp status and family groups
Post the model and colour in stock with the on-road build-up. The action wanted is a reply from the parent, so write the post in the parent's language.
A Facebook page for the town and nearby villages
Post deliveries with permission, festival booking dates and the showroom's hours. The action wanted is a call, so pin the number at the top.
YouTube walk-arounds in the local language
A longer film of one model, with the features explained in plain words. The action wanted is a visit. Quote only the manufacturer's published figures, as such.
What not to post
Do not post stunts, riders without helmets or a customer's delivery without permission. Do not claim a mileage the manufacturer has not published or a finance offer you cannot honour.

Who it is for

This is written for these two-wheeler dealers.

  • Single-brand two-wheeler dealerships
  • Multi-brand two-wheeler showrooms
  • Scooter-focused dealerships
  • Dealers with a large service business
  • Rural and semi-urban dealerships
  • Dealers with multiple branches

Not for

It is not the right fit if.

  • No one at the showroom can photograph a delivery and post it the same day, so the page would go quiet within a few weeks.
  • Customers have not agreed to appear in delivery photographs, and posting them without asking creates a complaint.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should appear in the videos?
The staff who handle test rides and finance, such as the sales executive and the finance desk, since the buyer will meet them. Get each person's agreement and decide who keeps the footage if they leave. Show nobody riding without a helmet.
Can we post customers taking delivery?
Only with their permission, asked before the photograph. Keep the registration number and any papers out of the frame, and take care with children in the shot. If a family says no, post the bike alone.
Should we repost the manufacturer's posts?
Sparingly. Check your dealer agreement on which brand material you may use and how the logo must appear. A repost sends the viewer to the brand, not to you. Add your own line: the model in stock and how to book a test ride.
How should we plan festival posts?
Plan them ahead around the models in stock, how a booking is made and what you can deliver on the day, and post only what you can honour. A greeting with a logo brings nothing. A post naming a model and a booking date brings messages.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for two-wheeler dealers.

All articles

More for two-wheeler dealers

Everything else we would do for you.

Closest to this: content and social

Also for two-wheeler dealers

Or start from the overview: sales and marketing for two-wheeler dealers.

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