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Two-wheeler dealers · WhatsApp marketing

Send the on-road price and the colour in stock in one message when the rider asks.

For a two-wheeler dealer, WhatsApp is where a buyer asks for the on-road price, the colour in stock and whether the father can see it first. It is also where a broadcast about every offer gets muted and service customers get irritated. GullySales sets up the business number, the replies and the permission to message past buyers.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A motorcycle dealer explains a bike to a buyer holding a helmet

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for two-wheeler dealers

Sales and marketing for two-wheeler dealers, the overview.

Last updated 6 Oct 2026.

For two-wheeler dealers

Where it usually goes wrong, and what we would do.

  • “The first question is the price, and the answer is a phone call”

    A rider messages for the on-road price. A reply that says come to the showroom loses the rider to the dealer who sent the build-up, the colours and a test ride slot in the same chat.

  • “The service list is your biggest list and nobody asked it”

    Every customer who serviced a bike with you has a number in the job card, but not a record of agreeing to offers. Ask at the service counter, record the answer and message only those who said yes.

  • “A festival broadcast reaches the wrong people”

    A Dhanteras booking message sent to everyone, including a man who bought last week, reads as spam. Send it by the model people own and the date they bought.

What we do

What we deliver for two-wheeler dealers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A business profile on the showroom's own number

    The profile set up on the number printed on the board, with the address, sales and service hours and the website.

    Result: Chats stay with the showroom when a salesman leaves.

  2. Saved replies for price, colour, finance and test ride

    Ready answers to the four questions every rider asks, each ending with an offer of a test ride slot.

    Result: The reply goes out at once and says something about the rider's bike.

  3. A catalogue of the models on the floor

    Each model with photographs, colours in stock and the ex-showroom price, and models on a long wait taken off.

    Result: A rider sees only what you can hand over.

  4. Consent taken at the service counter

    A line on the job card and the enquiry form about messages and offers, the answer recorded against the customer.

    Result: You can show who agreed to be messaged.

  5. Service reminders kept apart from offers

    Reminders about a customer's own service sent on their own, with offers sent only to those who agreed to them.

    Result: A reminder stays welcome and does not turn into a sales message.

  6. Chats counted against the enquiry baseline

    Messages, replies, test rides and bookings that began on WhatsApp, counted next to calls and walk-ins.

    Result: You see what the number is worth beside the phone.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a two-wheeler showroom sets up before sending a single offer on WhatsApp.

Opt-in from the service counter and the sales desk
Add a line to the job card and the enquiry form asking whether the customer agrees to messages, and write down the answer. A number in the service register is not agreement to receive offers.
A business profile on the showroom number
Set up the profile with the address, sales and service hours and the website. Use the number on the board so the chats stay when a salesman leaves.
Templates for booking, delivery and service reminder
Write three short messages: test ride confirmed, delivery date confirmed and service due. Messages the business starts need approved templates, so check WhatsApp's current policy.
Who pays for what
Conversations the business starts can carry charges, and the rules change. Check WhatsApp's current business policy and pricing, and decide which messages are worth sending.
A stop reply
Tell every customer how to stop messages and save the stop the same day. A customer who said stop gets no festival offer, even when the customer is ready for the next bike.
A human on the chat
Name the person who replies during showroom hours with the model and colour list open. A reply that says an executive will call you is a lost sale.

Who it is for

This is written for these two-wheeler dealers.

  • Single-brand two-wheeler dealerships
  • Multi-brand two-wheeler showrooms
  • Scooter-focused dealerships
  • Dealers with a large service business
  • Rural and semi-urban dealerships
  • Dealers with multiple branches

Not for

It is not the right fit if.

  • The on-road price changes with insurance and registration and no one at the counter keeps it current, so the message would quote a wrong figure.
  • Riders' numbers were collected for a service reminder only, and sending them offers would breach what they agreed to.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we message customers from the service register?
Reminders about their own service are a normal use, but offers for a new bike need their agreement. Ask at the counter, tick it on the job card and keep the record. Data protection law covers how you collect and use numbers, so stay within what the customer agreed to.
Is the business app enough, or do we need the API?
The business app suits one showroom with a few staff, sending to saved contacts in small lists. The API allows several staff on one number, approved templates and a link to your records, but it carries charges. Check WhatsApp's current business policy and pricing before deciding.
Should the catalogue show prices?
List the ex-showroom price and say that on-road figures depend on registration and insurance, then send the build-up in chat. Keep it current: a catalogue showing an old price causes arguments at the counter. Take off models that are on a long wait.
Riders send voice notes in the local language. How do we reply?
In kind, in text or voice, handled by staff who speak the language. Buyers in smaller towns often prefer a voice note. Put the key facts, such as the price build-up and the showroom hours, in writing too, so the buyer can save them.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for two-wheeler dealers.

All articles

More for two-wheeler dealers

Everything else we would do for you.

Or start from the overview: sales and marketing for two-wheeler dealers.

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