Used car dealers · Website
Build the site around the cars on the lot, so a buyer can see one and ring.
Website development for a used car dealer means a stock site where every car has its own page, honest details and a way to call, message or book a visit. It replaces a page of logos and a phone number. GullySales builds a site where the stock is kept current by the lot's own staff and a sold car is marked sold.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 6 Oct 2026.
For used car dealers
Where it usually goes wrong, and what we would do.
“The stock list is updated when somebody remembers”
A site showing cars sold last month turns a buyer away. The stock has to change when the car is sold, made by the person who sold it, in one step.
“The photographs repeat the portals”
Buyers open the dealer's site to see what the portal pictures leave out. If the same few pictures appear, the site adds nothing. Show the rest of the car.
“The phone number is buried”
On a phone the buyer must see a call button and a WhatsApp link without scrolling. A site that asks him to fill in a form loses the buyer who searches in the evening.
What we do
What we deliver for used car dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page for every car, built from one stock entry
One record per car feeding its page, with registration year, kilometres, owner number, insurance, photographs and a condition note.
Result: Every car on the site has the details a buyer asks for.
A sold marker the lot can set itself
A simple way for the staff to mark a car sold or add a new one, without a call to a developer.
Result: The site matches the lot.
A call and WhatsApp button on every page
Buttons for the phone and the chat, fixed on the screen, with the lot's hours beside them.
Result: The buyer reaches a person from the page he is on.
A page on finance and exchange
The lenders you work with, the documents they ask for, and a way to send a photograph of the old car for a valuation.
Result: The loan and the old car stop being a reason to delay.
A page on how you check the cars
What you inspect before a car goes on sale and what the condition note contains, with a sample.
Result: A sceptical buyer reads your method before he reads your price.
Photographs sized for mobile data
Pictures prepared so a page loads on an ordinary phone connection, with the heavy files kept off the first screen.
Result: The page opens before the buyer gives up.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
What the page must show
What a buyer looks for on a used car dealer's page before he drives over.
- Registration year, kilometres and owner number
- Put them at the top of the car's page, in the same order every time. A buyer compares these first, and hunting for them costs you the visit.
- The condition, flaws included
- Show the dent, the repainted panel and the worn tyre in photographs, with a plain note. A buyer who sees it on screen does not feel cheated at the lot.
- Insurance, RC and loan status
- Say whether insurance is valid, whether the RC is in the seller's name and whether any loan on the car is closed. Procedures differ by state, so say the lot will explain the transfer.
- Price and what it includes
- State the price and say whether transfer charges, insurance and any warranty are in it. A buyer leaves a page where the price is on request.
- Test drive and visit booking
- A button to book a time, a map pin on the gate and the day the lot is shut. Offer a call or a message as well as a form.
- Finance and exchange
- Say which lenders you work with and what documents they ask for, and invite a photograph of the old car for a valuation. Quote no rate.
Who it is for
This is written for these used car dealers.
- Independent used car dealers
- Multi-brand pre-owned showrooms
- Dealers specialising in one segment
- Franchise pre-owned outlets
- Online-first used car sellers
- Dealers who also broker and consign
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need our own website if we are on the portals?
Our buyers speak Kannada, Hindi and English. Which language goes on the site?
Who should own the domain?
How do we keep the stock current without calling a developer?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for used car dealers.
5 min read · 6 Oct 2026How used car dealers move ageing stockA used car that has sat for two months is costing you every day. Find out why it is not selling, fix that cause before you cut the price, and put it in front of buyers who already asked.
6 min read · 6 Oct 2026How buyers choose a showroom, workshop or parts counterCar, bike, repair and parts buyers send one enquiry to several sellers and pick the first clear answer. This post lists what each buyer checks, and where a dealer or workshop quietly loses them.
7 min read · 19 Feb 2026How used car dealers should answer portal enquiriesThe same portal enquiry went to three dealers. The one who replies first with photographs of the flaws, the ownership details and an EMI figure gets the test drive.
More for used car dealers
Everything else we would do for you.
Closest to this: search and visibility
Also for used car dealers
Or start from the overview: sales and marketing for used car dealers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.