Car dealers · Pay per click advertising
Your own brand name is the cheapest click and the biggest argument.
Paid search for a dealership is mostly a fight over the brand's own name, fought with a co-dealer, the portals and sometimes the manufacturer. GullySales sets the campaigns inside the brand's advertising rules, keeps targeting on your side of the city, and judges the account on test drives.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
For car dealers
Where it usually goes wrong, and what we would do.
“Half a city budget buys test drives for the other dealer”
A brand with three dealerships in one city has three campaigns chasing the same buyer. Set the radius by where your deliveries and workshop customers actually come from.
“What you may say is decided elsewhere”
Logos, price claims, scheme wording and creatives sit under the manufacturer's dealer advertising rules, and a co-op claim fails when the fine print is wrong. Get the rules in writing before the account is built.
“A form on social costs little and answers less”
Lead forms fill with numbers that never pick up, and the desk loses an evening. Call campaigns and a home test drive booking cost more per lead and produce more test drives.
“The launch fortnight is the one time to spend hard”
Interest in a new model or facelift peaks around the launch and then falls away. Spend there, on pre-booking, rather than spreading the same money thinly over a quarter.
What we do
What we deliver for car dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Targeting drawn to your side of the city
Pin codes and radius set by where deliveries and workshop customers come from, stopping short of the next dealership carrying your brand.
Result: You stop buying test drives for a co-dealer.
The brand's advertising rules in writing
Logo use, price and instalment claims, creative approvals and the co-op conditions, collected from your regional office before anything is built.
Result: Nothing runs that gets pulled or refused later.
Campaigns split by what the searcher wants
Separate campaigns for model and variant searches, on-road price searches, used cars, service and the launch, each with its own page.
Result: You can see which kind of search produces a booking.
Calls and appointments instead of forms
Call campaigns through showroom hours and a booking page for home test drives, with lead forms kept for launches and events.
Result: The desk spends its evening on people who answer.
A launch burst planned in advance
Spending weighted to the fortnight around a launch or facelift, with the pre-booking page and the waiting list ready beforehand.
Result: The money lands while interest is highest.
Test drives and bookings counted per campaign
Every advertisement lead followed through first call, test drive, booking and delivery, beside the baseline taken before the account changed.
Result: The account is judged on cars delivered.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these car dealers.
- Authorised new car dealerships for mass-market brands
- Premium and luxury car dealerships
- Electric vehicle dealers and experience centres
- Multi-brand pre-owned car dealers
- Manufacturer-certified used car outlets
- Commercial vehicle and taxi fleet dealers
- Dealer groups with several showrooms and workshops
- Rural and semi-urban dealer outlets
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for car dealers
- 1
Assess
We trace leads from each source through first call, test drive, booking and delivery, and check each branch profile and its reviews.
- 2
Fix the first call
A response routine and ownership rule for every lead source, recorded in the dealership CRM.
- 3
Follow up after the visit
Calls and WhatsApp messages planned around quotes, finance approval, exchange valuation and delivery dates.
- 4
Bring buyers in
Local campaigns by model and branch, festival campaigns, workshop upgrade offers and corporate outreach.
- 5
Keep the owner
Delivery follow-up, a review ask, service reminders and an upgrade offer when the car ages.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own brand's name?
Social leads cost a fraction of search leads. Which is better?
Can a dealer run its own ads when the manufacturer controls the brand?
Why do our portal leads convert so poorly?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for car dealers
Everything else we would do for you.
- Newspaper advertising for car dealers
- Outdoor advertising for car dealers
- Radio advertising for car dealers
- SEO for car dealers
- Lead generation for car dealers
- Digital marketing for car dealers
- Reputation management for car dealers
- Local SEO for car dealers
- Branding and identity for car dealers
- Social media marketing for car dealers
- Content marketing for car dealers
- Email marketing for car dealers
Or start from the overview: sales and marketing for car dealers.