Facility management companies · CRM
Hold the contract end date for every site you want, not only the ones you run.
A CRM for a facility management company is a record of sites rather than leads: the contract, the headcount deployed, the expiry date, the named admin head and the escalation history. GullySales sets up the fields your business development team must fill and the read-out your directors get from them.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Also for facility management companies
- Account-based marketing for facility management companies
- Content marketing for facility management companies
- Email marketing for facility management companies
- Lead generation for facility management companies
- PPC for facility management companies
- Sales coaching for facility management companies
- Sales strategy for facility management companies
- SEO for facility management companies
Sales and marketing for facility management companies, the overview.
For facility management companies
Where it usually goes wrong, and what we would do.
“The most valuable field is somebody else's expiry date”
A target campus becomes worth chasing when its incumbent contract nears its end. Record the current vendor and that date for every site on your list and the pipeline schedules itself.
“A site is several people, and they all move on”
The admin head transfers, the procurement contact retires, the facilities manager joins a competitor. When the relationship lives in one manager's phone, the account walks out with him.
“The complaint log belongs with the sales history”
A renewal is argued from the escalation record: what was raised, how fast it closed and what the audit scored. Keep that apart from the sales notes and nobody can assemble the argument.
What we do
What we deliver for facility management companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Site records rather than lead records
One record per building holding the service lines, the headcount deployed, the contract value, the start and end dates and the notice window.
Result: You can list every contract coming up for renewal on one screen.
The incumbent and the expiry date on every target
The vendor currently running each campus you want, and when their contract ends, researched and entered so a target becomes a dated task.
Result: Business development works a calendar instead of a wish list.
Two named contacts minimum per account
The admin or facilities head and the procurement contact held separately, with the person who signs marked and the reporting line noted.
Result: An account survives the day one of them changes jobs.
Escalations and audit scores joined to the account
The complaint log, response times and SLA scores sitting in the same record the renewal conversation will be built from.
Result: Your renewal case is assembled from evidence, not memory.
A compliance file attached to each site
PF and ESI registration, licences, insurance and police verification status kept current, so an RFP question is answered without three people searching.
Result: A compliance query stops taking two days to answer.
A directors' read-out
Contracts by expiry, target sites by stage, and sites running under the agreed headcount, reported against the baseline recorded before work began.
Result: Renewal risk shows up before the tender notice does.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these facility management companies.
- Corporate office and IT campus FM providers
- Mall and retail FM providers
- Hospital and healthcare facility contractors
- Residential welfare association service providers
- Industrial and warehouse FM contractors
- Integrated single-vendor FM companies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
06 · At the end of the term
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for facility management companies
- 1
Assess
We look at your current site references, your last three RFP responses, your sales pipeline of upcoming tenders, and how renewals are currently tracked.
- 2
Build the reference library
A short, factual case study for every site worth mentioning, ready to attach to the next RFP without being written from scratch.
- 3
Fix the proposal process
A response template and a checklist so the PF, ESI and manpower annexures are ready before the tender window opens.
- 4
Reach the right admin heads
Outreach to facility managers and admin heads at the kind of site you want next, before the tender is floated.
- 5
Protect the renewal
A record of SLA performance and complaint resolution kept through the contract, so the renewal conversation starts from strength.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Agrinia
- Situation
- There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
- What we did
- Direction agreed first
- Targets that can be measured
- The buyers researched
- Lead generation built
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need CRM software, or will a shared sheet do?
Who updates this, business development or operations?
How soon would this affect our tender win rate?
Do we need to advertise?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for facility management companies
Everything else we would do for you.
- Account-based marketing for facility management companies
- Content marketing for facility management companies
- Email marketing for facility management companies
- Lead generation for facility management companies
- PPC for facility management companies
- Sales coaching for facility management companies
- Sales strategy for facility management companies
- SEO for facility management companies
- Social media for facility management companies
- Video marketing for facility management companies
- Buyer journey for facility management companies
- Follow-up systems for facility management companies
- Review generation for facility management companies
- Customer retention for facility management companies
- Referral marketing for facility management companies
- WhatsApp marketing for facility management companies
Or start from the overview: sales and marketing for facility management companies.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.