Get on the list in the year before the tender, not the week it opens.

1. A stage map from first contact to mobilisation

   Written stages with what has to be true before an account moves on: known to the admin head, pre-bid query raised, technical bid in, site visit done, financial opening, negotiation.

   Result: Your business development team knows which stage every site is in.

2. Contract expiry research on the sites you want

   The current vendor, the contract end date and the notice window gathered for each campus on your target list, before any tender is floated.

   Result: You are talking to the admin head while the scope is still being written.

3. Material written for each of the three readers

   A complaints and SLA story for the admin head, a compliance and documentation pack for procurement, and a cost per head breakdown for finance.

   Result: The bid answers all three rounds instead of only the first.

4. A reference site chosen and kept visit-ready

   One site per sector and size band, with the supervisor briefed, the documentation current and the client's permission to host a walkthrough.

   Result: You can offer a visit the same week it is asked for.

5. Pre-bid query handling

   The questions worth raising at the pre-bid stage, and what each answer reveals about how the evaluation will be scored.

   Result: You learn whether a bid is worth writing before you write it.

6. Where accounts drop, counted by stage

   How many target sites reached a bid, a site visit and an award, read against the baseline taken before the work started.

   Result: You can see whether you are losing on the shortlist or on the price.

1. 01 · Day 1

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At the end of the term

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.