Chase the bid before you submit it, because afterwards you may not be allowed to.

1. A pre-bid contact schedule

   What to ask and when, between the notice appearing and the submission deadline, including the questions that reveal how the evaluation will be scored.

   Result: You use the window while contact is still permitted.

2. Reasons to make contact, written in advance

   A short library of genuine reasons: a new certification, a comparable site added, an audit score, a change in labour compliance worth flagging.

   Result: Nobody on your team has to invent a pretext to ring.

3. The site visit booked rather than offered

   A standing offer with named dates, the reference site prepared and the supervisor briefed, chased until a date sits in the diary.

   Result: An offer to visit becomes an actual walkthrough.

4. Renewal notice windows diarised on your own contracts

   Every contract's notice date entered as a task with an owner and worked backwards from, rather than remembered in the last fortnight.

   Result: You open the renewal conversation before procurement opens a tender.

5. A lost-bid revisit list

   Every tender you lost, with the winner and the contract term recorded, brought back onto the working list as the end date approaches.

   Result: A loss turns into a dated opportunity instead of a closed file.

6. A stop rule for accounts that never move

   How many cycles a site can go without progress before it comes off the active list, and what gets written down when it does.

   Result: Your team spends the week on sites that can actually be won.

1. 01 · Day 1

   Free audit call

   90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · After the call

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · As agreed

   Report against the baseline

   What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

6. 06 · At the end of the term

   Renew on the numbers

   The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every later report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No guarantees we cannot keep

  The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.