Buy the part number, not the words Grainger already owns.

1. Campaigns built on part numbers and interchanges

   Ad groups for the numbers your counter is asked for most and the OEM numbers you cross to, each landing on the page for that item.

   Result: Spend goes to buyers who already know what they need.

2. A shopping feed limited to what you hold

   Your feed cut back to stocked items, with the branch, the price basis and availability kept current instead of a full catalogue dump.

   Result: Nobody clicks an advert for something you cannot ship.

3. Negatives for students, jobs and used machinery

   Blocks on training courses, apprentice searches, second-hand equipment, rental and the consumer tool traffic that fills an industrial account.

   Result: The budget stops answering people who will never buy.

4. An emergency and will-call campaign on its own budget

   Separate wording and hours for plant-down and same-day pickup searches, with a phone number rather than a form as the first action.

   Result: The two o'clock breakdown reaches a person.

5. Call tracking that counts the calls nobody took

   A number per campaign, recorded, with the rings that went unanswered while the counter was busy listed every week.

   Result: You find out how many paid calls were dropped.

6. Spend read against quotes and orders by category

   Monthly cost per quote and cost per order by product line, set beside the numbers taken before the account was touched.

   Result: You can drop a line that never repays its clicks.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• Hours that fit your day, agreed up front

  Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.