Manufacturing · Construction Materials
The architect picks the tile from a sample board, and ours was not on it.
A tile is chosen with the eyes and approved with the hands. The buyer visits a showroom, picks up a sample, holds it against a wall colour and asks the dealer what is selling. The brand has to be on the shelf and the sample board before any of this begins.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Tile manufacturing covers ceramic, vitrified, porcelain and similar floor and wall tiles made in plants and sold through dealers, showrooms and project sales. GullySales works on how tile makers are found by architects, builders and dealers, how project enquiries are answered, and how a dealer network is kept ordering.
For a maker, that means two jobs: dealers who stock and recommend, and architects and builders who specify.
Last updated 16 Oct 2026.
Who it is for
This is written for you if tiles is what you make or sell.
- Vitrified and porcelain tile plants selling through dealers
- Ceramic wall and floor tile makers
- Makers of parking, outdoor and industrial tiles
- Small plants with a regional dealer network
- Makers who sell project volumes to builders alongside retail
Not for
It is not the right fit if.
- A maker without shade control, since a mismatched lot in the same room is the biggest complaint buyers make.
- A plant that offers no sample board, no designs on a sheet and no way of showing a tile in a room.
How buyers choose
What decides the sale of tiles.
The showroom visit
The buyer sees the tile in a showroom, often lit in a way that flatters it. Whether the dealer stocks the range decides if they see yours.
The architect or designer's selection
A designer brings a client to a showroom or sends a sample board with an order. Being on the architect's file means being asked.
Technical data and shade lots
Size, thickness, slip resistance and water absorption are asked about. Builders also check that all boxes come from the same shade lot.
Project rate and credit
A builder buying for fifty flats negotiates a project rate with the maker or the dealer. Credit terms and delivery by lot are part of that.
Where orders are lost
What usually goes wrong when you sell tiles.
In the words owners use on the first call.
“The dealer displays three brands and sells the one that pays”
Without a reason, a dealer gives the best shelf to the highest margin. The maker needs the architect and the builder asking too.
“Designs are copied within a season”
A new pattern is imitated by another plant. The maker has to launch with photographs, rooms and architect names before the copy arrives.
“Project enquiries sit with dealers”
A builder asks the dealer, and the dealer does not tell the maker. The maker never knows about the big order.
“Photographs of tiles are flat and the colour is wrong”
A catalogue shot under the wrong light makes a tile look different on screen and in the room. Buyers complain, and dealers blame the maker.
The scope
The work we would propose for tiles.
Measured on qualified enquiries, quotation requests, follow-up on each quotation, orders won and, where you sell through dealers or shelves, repeat orders by channel. Anything here that needs a platform, directory or tool we have not used with you is confirmed with you before it goes in the scope.
- A range page per series with room imagesEach series shown in rooms, with size, finish, shade variation and recommended use.
- Dealer programme and display supportSample boards, display stands, price lists and a contact who answers dealer calls.
- Architect and builder outreachA list of firms in your region, a sample box and a project rate sheet.
- Project enquiry follow-upA route for builder enquiries that come through dealers, so the maker knows the project and can follow it.
- Photography and visualisationReal installed rooms in daylight, with a short video of how the tile looks at different times.
What we do
What you get for tiles.
Each deliverable and what it is there to change.
A series catalogue with room photographs
So the buyer sees the tile on a wall, not on a table.
A project rate sheet
By size and series, with lot size and delivery terms, for builders buying in volume.
A dealer sample and display pack
Boards, stands and a launch note for each new series.
A technical sheet per tile
Dimensions, thickness, finish and care. It answers the questions that otherwise come as phone calls.
A project-enquiry log shared with dealers
Who enquired, which dealer and what happened. It stops the maker finding out afterwards.
How the result is measured
- Dealer enquiries and new dealers added
- Architect and builder enquiries
- Project quotation follow-up
- Trial orders won
- Repeat orders by dealer
- Samples sent against orders
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before we talk.
None of it has to be tidy. We read what you have.
- Your series list with sizes and finishes
- Dealer list with towns and approximate volumes
- Photographs of installed rooms
- Technical sheet for your tiles if you have one
- Recent project quotations and outcomes
Export and new regions
Selling tiles beyond your home market.
Where you sell decides standards, documents, payment terms and freight. We work from Bengaluru and have no overseas office, so for a new region we start from your own enquiries, your existing buyers and the directories you already use.
Who imports tiles from India
Importers and distributors in the Gulf, Africa, and other regions buy tiles by the container. Your own export history shows which already know you.
Samples, size and packing
Buyers ask about size options, box weight, breakage cover and loading. Samples are expected, and freight on them is a cost to plan.
Product standards
A buyer may ask for test reports against a named standard. Which applies depends on the country, and your adviser or the buyer will say.
How do I get dealers to stock my tiles?
Do architects choose tiles online?
Should I sell tiles online directly?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Construction Materials
Makers of tiles also need
Looking for the wider industry page? See building and construction material manufacturers.
This page is part of the manufacturing section. The hub also lists every manufacturing industry we write for.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.