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Metal fabrication and laser cutting units · Social media

A laser cutting a jali pattern is the best advertisement you own.

Social media for a fabrication unit is worth the time for two audiences only: architects and interior designers who specify decorative metal work, and purchase and design engineers on LinkedIn. GullySales runs both, using video shot on your own floor rather than pictures bought from a stock library.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of metal fabrication and laser cutting units at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for metal fabrication and laser cutting units

Sales and marketing for metal fabrication and laser cutting units, the overview.

Last updated 13 Nov 2026.

For metal fabrication and laser cutting units

Where it usually goes wrong, and what we would do.

  • “Architects choose fabricators from a portfolio feed”

    A designer specifying a facade screen wants to see pattern work, edge finish and a fitted panel before naming a shop to the client.

  • “The machine footage exists and nobody keeps it”

    Every shop has operators filming a cut on their phones. Collected properly, that is a year of posts already paid for.

  • “Homeowners scroll, purchase engineers do not”

    Gate and railing work spreads on local groups and Instagram. Industrial work comes from LinkedIn, referrals and search, so budget belongs there.

What we do

What we deliver for metal fabrication and laser cutting units.

The work available for this need. We agree the deliverables and responsibilities for your engagement in writing.

  1. A routine for collecting machine footage

    A simple rule for operators on what to film and where to send it, so cuts, bends and fittings are captured as they happen.

    Result: The posting never depends on somebody remembering.

  2. An Instagram portfolio for architectural work

    Jali screens, facade panels, staircases and frames posted with the material, thickness and finish named, aimed at designers.

    Result: Designers can judge your work without visiting the shop.

  3. LinkedIn posts written for purchase and design engineers

    New machines, capacity added, a difficult part solved and sectors supplied, posted from the company page and the owner's profile.

    Result: Industrial buyers see a shop that is investing.

  4. Permission agreed before a client's part is shown

    A short ask and a written record, since a part on your bed may be somebody's unreleased product or a tooling detail.

    Result: Real work can be shown without risking an account.

  5. Messages routed into the enquiry record

    Instagram and LinkedIn messages logged with calls and WhatsApp files, with an agreed time for a first reply.

    Result: A designer's message is answered the same day.

  6. Reporting on enquiries from social

    Messages, drawings and jobs traced to each platform, measured against the baseline recorded before work starts.

    Result: You can tell whether the posting is worth the operator's time.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where architects and engineers look at fabricators, and what to post for each.

Instagram for architects
Post decorative screens, jaali panels, gates and signage in daylight. Caption the material, the thickness and the finish, such as powder coating, so architects can specify it.
LinkedIn for purchase and design engineers
Post a batch of brackets or enclosures with the material and what was checked. Invite the DXF on WhatsApp, with material, thickness and quantity.
YouTube Shorts of the machine cutting
Film the beam on the sheet, the nesting layout and the finished edge. Sound on, since buyers like to hear it cut.
WhatsApp Business catalogue of materials
List what you stock: MS, SS 304, aluminium and GI sheet in the thicknesses you cut. Buyers then send files that match what you can do.
Google Business Profile photos
Add photographs of the machine, the bed size and finished parts. Buyers searching for laser cutting nearby judge a shop by what they see.
What not to post
Do not post a customer's DXF, drawing or a part carrying their logo. Ask first, and show your own samples or an unbranded part.

Who it is for

This is written for these metal fabrication and laser cutting units.

  • CNC laser cutting job shops
  • Sheet metal fabrication units
  • Structural steel fabricators
  • Precision sheet metal and enclosure makers
  • Decorative and architectural metal work studios
  • Gate, grill, railing and shed fabricators
  • Stainless steel kitchen and equipment fabricators
  • Powder coating and finishing units

Not for

It is not the right fit if.

  • Operators will not film their work and nobody will collect the clips, so a plan would have no raw material.
  • Your work is all unmarked OEM parts you may not show, with no decorative or fitted jobs to post.

Before you decide

Agree the work. Know how to judge it.

Social media marketing for metal fabrication and laser cutting units: use these checks to prepare, choose the scope, and review what changes.

Bring the right evidence

Review the posts that produced useful conversations, not only the ones with the most views. Gather buyer questions and decide which team member can contribute credible material.

Make the scope clear

Choose the audience and channel before setting a posting volume. Agree who supplies material, approves posts, and handles messages, including complaints or questions the agency cannot answer.

Check the work in use

Follow a post through to the profile, website, and response. A useful report explains the quality of conversations and enquiries, alongside reach and engagement.

Know when to change course

If publishing takes time away from unanswered buyer messages, fix the response routine first. Do not expand to another channel without a clear reason for being there.

These are discussion points, not a fixed package. GullySales confirms the deliverables, responsibilities, fee, and term in writing after reading your brief and speaking with you.

Before we start

What to have ready before the work starts.

The records, access and decisions this work needs from metal fabrication and laser cutting units. Anything missing is noted in the written scope, with who will supply it.

Admin access to Instagram and LinkedIn
Admin rights for the business account and page, not just a personal login. Old pages may be abandoned or owned by a former staff member. We recover access first, or begin new pages.
Operators willing to appear on camera
Machine operators may prefer to stay off screen. You ask them, and we respect a no. Hands and machines make good footage without faces. If nobody agrees, the clips are framed on the sheet, the beam and the finished part, and the owner decides whether a voice-over is worth recording.
A folder of finished-job photographs
Pictures of completed staircases, panels and enclosures, with the customer name noted beside each. We separate shareable from confidential ones. Without a folder, early posts depend on new shoots.
Permission from architects you work with
A message from an architect or designer allowing their project to be shown with credit. It strengthens the portfolio, since they may repost. Without it, we show the metalwork alone.
One person to answer social messages
People send a phone photo of a hand sketch. Someone must reply and pass it to the estimator. We route messages into the enquiry record, but a person has to look at them. A rule that the clerk forwards each one to the estimator keeps a sketch from sitting unread in the inbox of the page.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Find the footage already on phones

    We ask the machine operators, the supervisor and the owner to scroll through their phones for videos of cutting, bending and finished parts. You tell us which clips can be shared. This saves a separate shoot and shows what the floor already produces by itself.

  2. 2

    Pick the platforms that fit

    Instagram for architectural and decorative work, and LinkedIn for purchase and design engineers. You decide whether to run one or both, based on which buyer you want. The other platforms are left alone, since the trade does not use them for buying.

  3. 3

    Agree what may be shown and named

    A short list of customer parts that can appear, and a message to each customer who must give permission. Where a part is confidential, the post shows the process instead. You hold the final say, and we never publish a part without a yes on record. The permission message is written in plain words and sent by the owner, so the customer sees a familiar name asking.

  4. 4

    Plan posts around real jobs

    A new machine, a large batch, a staircase installed on site, a sheet nested to waste less. We set the sequence with you after reading the order book. Each post carries a way to send a drawing.

  5. 5

    Check each draft with the shop floor

    Before a video goes up, the supervisor watches it for wrong terms or unsafe practice, such as a worker without eye protection. You approve the final cut. Corrections are made before publication, not after, and the post waits until they are done. The supervisor also marks any shot that shows a customer drawing pinned to the machine, so it can be cropped or dropped.

  6. 6

    Count enquiries from social against the baseline

    Messages and calls traced to posts are counted and compared with the figures noted before the work. We separate architects from plant buyers in the record. You decide which platform to continue and which to drop.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is Instagram worth it for an industrial job shop?
Only if you want decorative and architectural work. For pure job work LinkedIn and search do more. Most shops that try both find the architects arrive from Instagram and the OEM drawings do not.
What do we post when the parts belong to customers?
Process and material. A bend being formed, an edge finish compared, an explainer on what thickness suits a machine guard. None of it identifies a customer.
Should the machine operator be on camera?
Yes, if they agree and wear the safety gear your shop requires, including eye protection near the machine. Buyers trust a shop where the person who runs it can explain the cut. Never film anyone near an open cutting area without protection.
People send a phone photo of a hand sketch in a message. How do we reply?
Thank them and ask for dimensions, material, thickness, quantity and finish, and a drawing or a DXF if they have one. Say you cannot quote a cut from a photo alone. Those who send details are real buyers. Do not quote a rate off a sketch.
Who approves a video before it goes up?
The supervisor checks it for wrong terms and unsafe practice, and the owner approves the final cut. If a customer's part appears, the customer's permission must be on record before we publish. We keep a short log of what was approved and by whom. Nothing is posted on a hunch. If the supervisor is away, the post waits, because a video that shows a worker without eye protection harms the shop with exactly the buyers you want.
Is it worth posting if purchase engineers do not follow us?
Purchase engineers rarely follow a shop. The audience is architects, designers and the design engineers who recommend vendors. Posts also serve as proof when a buyer checks you before sending a drawing. We measure by messages and drawings received, and if the audience does not respond after a fair run, you can stop. A post for design engineers can also show a problem the shop solved on a drawing, which is more convincing than a photograph of a machine.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

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