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Industries · Emerging & Specialized

Show the product working outside the pitch: on a farm, a shop floor, a dataset or a trip.

A founder has a good pilot behind them. The crop yielded better on test plots, the plant ran the new unit for a quarter, the model read a customer's invoices correctly, or a batch of trips went out on time. The buyer says it is interesting, and the next conversation is about a second site or a larger order that nobody is ready to quote.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

In one paragraph

AgriTech, TravelTech, ClimateTech, AI and robotics startups sell something that has to work in the real world before a buyer pays. GullySales looks at the proof, the people who must agree, and the ground, supply or data you depend on to deliver.

The five trades here sell very different things, from seasonal trips to farm advice to machines and models. What they share is that the product is judged by how it works in someone else's setting, and the founder has few references to point to. They differ in who buys and how long the decision takes, so each trade keeps its own buyer map.

Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.

5 kinds of business

Each kind of business in climate, agri, travel & deep tech startups sells a little differently.

Open the page closest to yours for how its buyers choose and what we would fix first.

AgriTech startups

The farmer uses the product, yet an FPO, input company, bank or estate pays. Each gets its own message, backed by a pilot plan.

Read the page for agritech startups

TravelTech startups

Visitors compare several tabs and leave. An unfinished plan gets a follow-up, and the partner network is judged on bookings rather than clicks.

Read the page for traveltech startups

ClimateTech startups

A plant head, campus manager or utility team carries the target. A pilot becomes an order only when proof reaches every person who must agree.

Read the page for climatetech startups

AI startups

An impressive demo is not a purchase. Use-case pages show what the product does on the buyer's own data and where it should not be used.

Read the page for ai startups

Robotics startups

A machine on a shop floor needs a site visit, a pilot and a purchase approval. Proof from working sites and a record of each visit carry a long hardware sale.

Read the page for robotics startups

What they share

What usually goes wrong across climate, agri, travel & deep tech startups.

Whichever of these you run, you will probably recognise most of them.

  • “We describe what we built, not what changes for the buyer”

    Our site explains the sensors, the model, the platform or the itinerary builder. The farm input saving, the trip plan, the energy saving, the task automated or the job a machine takes over is left for the buyer to work out.

  • “Our proof stops at one site”

    We have one pilot farm, one batch of trips, one plant, one customer's data or one factory floor. The result sits in a conversation, not in a short note a stranger can read.

  • “We depend on someone else's farm, plant, supplier or data to deliver”

    The pilot needs a farmer group to take part, a hotel or transport partner to hold supply, a site manager to give access, a customer to share data or a floor to install on. If any of them is late, the buyer sees a delay.

  • “A first trial ends and nobody asks for the next one”

    A pilot, a demo, a test booking or a proof of concept finishes with praise and no agreed step. We never wrote down at the start what result would lead to an order.

  • “Every enquiry gets a different quote”

    Farm size, trip dates, plant size, data volume or site layout changes the price, so each enquiry becomes a custom piece of work and replies are slow to build.

Where to start

What to fix first in climate, agri, travel & deep tech startups.

In the order we would look at them. Your own enquiry records may change the order, and we would say so.

  • Write one sentence per buyer on the job the product does for them, in their words, and put it at the top of the page they land on.
  • After every pilot, trial or completed trip, write a one-page note with what was measured, the conditions it was measured in and the customer's permission to share it.
  • List what you depend on from partners, sites, suppliers or customer data, and give the customer a short readiness list to confirm before a start date is fixed.
  • Agree in writing, before a pilot starts, what result leads to an order and who on the buyer's side decides.
  • Keep a price sheet that names the inputs that change a quote, so an enquiry can be answered without starting from nothing.

FAQ

Questions about climate, agri, travel & deep tech startups.

Not here? More answers, or ask on WhatsApp.

How do we show results without overclaiming?
State only what you measured, where and under what conditions, and name the customer if they allow it. Leave out promises about other sites. A narrow result that a stranger can check is believed over a broad one.
How many references do we need before approaching larger buyers?
There is no set number. One reference that you may name, with a short written result and a contact willing to speak, does more than several that cannot be shared.
Should a pilot be paid?
Decide it by what the pilot costs you and how serious the buyer is. Whether it is paid or free, put the scope, the measure of success and the next step in writing before it begins.
How do we price when each customer is different?
Find the few inputs that change the cost, such as area, volume, dates or number of units, and build a price sheet around them. Keep a short list of questions that give you those inputs at the first call.
What do we do when a partner or customer site is not ready on the agreed day?
Tell the buyer at once, state what is missing, and agree a new date in writing. A pilot that waits openly keeps trust, and a silent delay does not.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.