Industries · Emerging & Specialized
Show the product working outside the pitch: on a farm, a shop floor, a dataset or a trip.
A founder has a good pilot behind them. The crop yielded better on test plots, the plant ran the new unit for a quarter, the model read a customer's invoices correctly, or a batch of trips went out on time. The buyer says it is interesting, and the next conversation is about a second site or a larger order that nobody is ready to quote.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

In one paragraph
AgriTech, TravelTech, ClimateTech, AI and robotics startups sell something that has to work in the real world before a buyer pays. GullySales looks at the proof, the people who must agree, and the ground, supply or data you depend on to deliver.
The five trades here sell very different things, from seasonal trips to farm advice to machines and models. What they share is that the product is judged by how it works in someone else's setting, and the founder has few references to point to. They differ in who buys and how long the decision takes, so each trade keeps its own buyer map.
Last updated 18 Oct 2026. Rules on what you may advertise differ by trade and change. This page describes them in general terms only, so check the current position with your own adviser or regulator.
5 kinds of business
Each kind of business in climate, agri, travel & deep tech startups sells a little differently.
Open the page closest to yours for how its buyers choose and what we would fix first.
AgriTech startups
The farmer uses the product, yet an FPO, input company, bank or estate pays. Each gets its own message, backed by a pilot plan.
Read the page for agritech startupsTravelTech startups
Visitors compare several tabs and leave. An unfinished plan gets a follow-up, and the partner network is judged on bookings rather than clicks.
Read the page for traveltech startupsClimateTech startups
A plant head, campus manager or utility team carries the target. A pilot becomes an order only when proof reaches every person who must agree.
Read the page for climatetech startupsAI startups
An impressive demo is not a purchase. Use-case pages show what the product does on the buyer's own data and where it should not be used.
Read the page for ai startupsRobotics startups
A machine on a shop floor needs a site visit, a pilot and a purchase approval. Proof from working sites and a record of each visit carry a long hardware sale.
Read the page for robotics startupsWhat they share
What usually goes wrong across climate, agri, travel & deep tech startups.
Whichever of these you run, you will probably recognise most of them.
“We describe what we built, not what changes for the buyer”
Our site explains the sensors, the model, the platform or the itinerary builder. The farm input saving, the trip plan, the energy saving, the task automated or the job a machine takes over is left for the buyer to work out.
“Our proof stops at one site”
We have one pilot farm, one batch of trips, one plant, one customer's data or one factory floor. The result sits in a conversation, not in a short note a stranger can read.
“We depend on someone else's farm, plant, supplier or data to deliver”
The pilot needs a farmer group to take part, a hotel or transport partner to hold supply, a site manager to give access, a customer to share data or a floor to install on. If any of them is late, the buyer sees a delay.
“A first trial ends and nobody asks for the next one”
A pilot, a demo, a test booking or a proof of concept finishes with praise and no agreed step. We never wrote down at the start what result would lead to an order.
“Every enquiry gets a different quote”
Farm size, trip dates, plant size, data volume or site layout changes the price, so each enquiry becomes a custom piece of work and replies are slow to build.
Where to start
What to fix first in climate, agri, travel & deep tech startups.
In the order we would look at them. Your own enquiry records may change the order, and we would say so.
- Write one sentence per buyer on the job the product does for them, in their words, and put it at the top of the page they land on.
- After every pilot, trial or completed trip, write a one-page note with what was measured, the conditions it was measured in and the customer's permission to share it.
- List what you depend on from partners, sites, suppliers or customer data, and give the customer a short readiness list to confirm before a start date is fixed.
- Agree in writing, before a pilot starts, what result leads to an order and who on the buyer's side decides.
- Keep a price sheet that names the inputs that change a quote, so an enquiry can be answered without starting from nothing.
Related services
The work that usually comes up.
Which of these you need is decided after we have read your brief.
- Customer case studiesDocument the whole story of a customer's problem and result, not just a one-line quote.
- Enterprise and solution sellingSell a technical, multi-month decision, not a sale that closes in one call.
- Account-based marketingStop marketing to everyone and chase the named accounts that can actually buy from you.
- Market positioning and messagingGive a buyer one clear reason to choose you over the other tabs they have open.
- Channel partner recruitmentSign the dealers who can move your product, not just the ones who called first.
- B2B and B2C buyer persona developmentWrite your marketing for the actual person who buys, not a guess about them.
- Lead response and follow-upMore enquiries turned into orders, for teams that reply late and follow up once.
- Buyer journey mappingFind the exact step where buyers currently give up on you.
FAQ
Questions about climate, agri, travel & deep tech startups.
Not here? More answers, or ask on WhatsApp.
How do we show results without overclaiming?
How many references do we need before approaching larger buyers?
Should a pilot be paid?
How do we price when each customer is different?
What do we do when a partner or customer site is not ready on the agreed day?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Emerging & Specialized
Looking for a single trade? See every industry.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.