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Mineral trading companies · Lead generation

Find the plants and mines your firm has not yet dealt with.

Lead generation for a mineral trader means finding two kinds of names at once: purchase heads at plants that use your grades, and mine owners with stock to move. GullySales works on the target lists, the first note to each side and the record that shows who replied.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for mineral trading companies

Sales and marketing for mineral trading companies, the overview.

Last updated 18 Oct 2026.

For mineral trading companies

Where it usually goes wrong, and what we would do.

  • “Two lists, and each one goes stale”

    A trader needs plants that buy and mines that sell, and a gap on either side stalls a lot. Most firms chase whichever side is urgent that week, so the other list is old when it is needed. Both have to be built and refreshed together.

  • “The buyer who only asks for a rate”

    A cold caller who says 'send me the rate' has not said which grade, how much or where it must go. Sorting these callers at the first contact keeps the desk from quoting to people who are only collecting prices.

  • “Plants outside the home region”

    A sponge-iron plant three states away may need exactly the limestone or coal you hold, yet has never heard of the firm. Reaching it needs a named purchase head, a grade sheet and a reason to answer a stranger.

  • “Referrals stop at the edge of the network”

    Introductions from existing buyers carry real weight, but they travel only as far as those buyers' contacts. Without a planned outreach, growth follows the same few circles for years.

What we do

What we deliver for mineral trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Target plant list

    Plants grouped by the grade they consume and the region they sit in, with the purchase head's name where it can be found from public sources.

    Result: A list you can read by grade and region, each plant marked as contacted or not.

  2. Target mine and processor list

    Mines and processors holding grades your buyers ask for, with loading point and a note on how they sell.

    Result: Each mine shows the grade it holds and whether anyone has written to it.

  3. First note and grade sheet

    A short opening message to a plant or mine, with a one-page sheet of grades, loading points and how lots are checked.

    Result: One message and one sheet that every salesperson sends in the same form.

  4. Enquiry screening questions

    Grade, quantity, destination and payment terms asked before a quote goes out.

    Result: Each enquiry arrives at the desk with those four answers or a note that they are missing.

  5. Source tag on every lead

    A field that records whether a name came from outreach, a referral, a directory or a walk-in.

    Result: You can see which route brought in the plants that actually confirmed lots.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where do we find purchase heads at plants?
Public company pages, trade directories, industry association lists and your own buyers' introductions all name them. We build the list from what is open to anyone and mark where a name needs checking before a note goes out.
Will this bring us plants that only compare rates?
Some will. The screening questions separate a buyer with a grade and quantity in mind from a price collector, so the desk spends its time on enquiries that can become a lot.
Do we have to share our supplier names to start?
No. The target lists and the first note work without them. Supplier details stay in your own records and appear in a quote only when you decide.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral trading companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for mineral trading companies

Or start from the overview: sales and marketing for mineral trading companies.

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