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Mineral trading companies · WhatsApp marketing

Send rate sheets and available lots only to the buyers who asked for them.

WhatsApp is where mineral buyers and mines already talk to a trader, so using it with some order is a gain for both sides. GullySales works on the opt-in list, the layout of a rate message, the business account set-up and the record kept of what was sent.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for mineral trading companies

Sales and marketing for mineral trading companies, the overview.

Last updated 18 Oct 2026.

For mineral trading companies

Where it usually goes wrong, and what we would do.

  • “Personal numbers carry the whole business”

    Rates and lots move through each salesperson's own phone. When the salesperson leaves, the buyer chats and the contact list leave too, and the firm cannot see what was promised.

  • “Group broadcasts go to people who never asked”

    A rate message sent to everyone in a phone book reaches buyers who do not want it and may report the number. Send only to those who agreed to receive rates, and give them a way to stop.

  • “A message without terms invites a call”

    A rate that omits grade, delivery basis and validity prompts three questions by phone. A fixed layout answers them in the message and spares the desk the repeat calls.

  • “Mines use WhatsApp differently”

    A supplier may send a photograph of a stack or a weighment slip, not a formal message. The business account should be able to hold those pictures against the right lot, not lose them in a long thread.

What we do

What we deliver for mineral trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business account set-up

    A WhatsApp Business profile with the firm's name, description, minerals and a catalogue or quick replies.

    Result: A buyer who saves the number sees a firm, not a person.

  2. Opt-in list of rate recipients

    A list of buyers who asked to receive rates, with the grades each one wants and a record of when they agreed.

    Result: Every recipient on the list has a recorded consent.

  3. Rate message layout

    A fixed layout stating grade, rate, basis of delivery, validity and contact, with an opt-out line.

    Result: All rate messages go out in one form.

  4. Lot and photo filing

    A routine for saving supplier photographs and slips against the lot in your record.

    Result: A lot can be opened with its pictures attached.

  5. Handover rule

    A rule that buyer chats are held on the firm's account so that a departing salesperson does not take them.

    Result: The firm can read the history of each buyer conversation.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we send rates to our whole contact list?
We advise against it. Send to buyers who asked for rates and keep a record of that request. Check the platform's current rules on business messaging before any bulk sending.
Do we need the official business API?
Not to begin. The WhatsApp Business app is enough for a small desk. A larger team that wants shared inboxes and recorded history can move to the API later.
Will buyers mind a business number?
A plant that already trusts you will keep dealing as before. The firm's number simply makes sure the conversation stays with the firm when staff change.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral trading companies

Everything else we would do for you.

Or start from the overview: sales and marketing for mineral trading companies.

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