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Mineral trading companies · Search engine optimisation

Be the page a plant finds when it searches for a grade of ore or coal.

SEO for a mineral trader is the work of making the firm findable when a purchase team searches by mineral, grade or loading region. GullySales works on the pages that name what you supply, the wording buyers type and the technical basics that let those pages be read.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for mineral trading companies

Sales and marketing for mineral trading companies, the overview.

Last updated 18 Oct 2026.

For mineral trading companies

Where it usually goes wrong, and what we would do.

  • “Buyers search by mineral and grade”

    A purchase officer types the mineral, the grade and sometimes the state. A trader's site that says only 'minerals and ores' matches none of those words. Each mineral you actually handle needs its own page with the grade stated.

  • “Rates change, pages should not”

    A page that carries a rate goes out of date as the market moves, and a wrong rate is worse than none. The page should describe grades, sources and how lots are handled, and send the visitor to a current rate sheet on request.

  • “Directories outrank the trader's own site”

    Trade directories and listing sites often appear above a small firm's website for mineral names. Keeping the listings accurate and linking them to your own pages decides whether the visitor reaches you or a competitor.

  • “A site nobody has touched since it was made”

    Many traders' websites were built once, with a phone number and a logo. Search engines have little to read, and a visiting plant cannot tell what is stocked, so it leaves.

What we do

What we deliver for mineral trading companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Mineral and grade page plan

    A list of the pages to build, one per mineral and grade group you handle, with the words buyers use in the heading.

    Result: Every mineral you trade has a named page, and none is missing.

  2. Page copy for each mineral

    Plain text that states the grade, the usual loading points, how a lot is checked and how to ask for a quote.

    Result: A visitor can see what you supply without calling.

  3. Technical check

    Page titles, descriptions, mobile layout, loading and indexing set right on the site.

    Result: A written list of what was found and corrected on each page.

  4. Directory listing clean-up

    Your firm's name, address and product list made consistent across the trade directories you appear in.

    Result: The same details appear on every listing you control.

  5. Search enquiry tracking

    Form and call-button tracking that records which page an enquiry started from.

    Result: You can see which mineral pages bring in enquiries.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can you promise us the first position on search?
No one can, and we do not. We make sure each mineral you handle has a clear page that a search engine can read, and we show you which pages bring enquiries.
Should we put our rates on the website?
We advise against fixed rates on a public page, as they date quickly. State the grade and the basis of delivery, and let a request for the current rate sheet start the conversation.
We trade a few minerals only. Is SEO still useful?
Yes. A narrow range makes the pages easier to write, and a plant searching for exactly that mineral is the buyer you want.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for mineral trading companies

Everything else we would do for you.

Closest to this: search and visibility

Also for mineral trading companies

Or start from the overview: sales and marketing for mineral trading companies.

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