Mineral trading companies · Other
Keep every mine, plant and last rate where the whole firm can find them.
A trader in Hospet gets a call from a mine with a few thousand tonnes of iron ore and, an hour later, a message from a sponge-iron plant that wants a similar grade.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

In one paragraph
Mineral trading marketing builds two lists at once: the mines and processors that supply you, and the plants that buy from you. Sales runs from a rate query to a confirmed lot, at a price both sides accept. GullySales sets up the supplier and buyer records, the rate sheet and the quote board that make the trader's part of the chain visible.
The trader has to confirm the grade with the mine, quote the plant, arrange lorries and collect payment in time to pay for the loading. If either side learns the other's name and number, the deal can be done without the trader.
A mineral trader is paid for knowing both ends, so the business rests on two relationships and a good memory. Much of that knowledge sits in one head and one phone, and the risk shows when a good salesperson leaves or a buyer decides to deal with the mine directly.
Last updated 18 Oct 2026.
How buyers decide
How mineral trading companies are chosen.
Mines choose a trader who lifts material quickly, pays on the date promised and does not hold up the stockyard. Plants choose a trader who offers a grade they can use, a rate close to direct sourcing and a supply that arrives when promised. Both sides watch for the day they can deal without you, so the service has to be worth the margin.
Trust is built on small things such as a lot that arrived as described, a rate sheet sent on time, and an invoice with the right GST details. Regular buyers stay with a trader who keeps them informed when the market moves.
The problem
What usually goes wrong for mineral trading companies.
What owners tell us on the first call, in their words.
“Our buyers and suppliers are in our heads and phones”
The names, grades and last rates are in WhatsApp chats, and a trade is lost when the person who knew them is unavailable.
“Buyers go straight to the mine”
Once a plant knows our supplier, we find ourselves left out of the next lot, and nothing on paper shows the plant what we add between the mine and the gate.
“Rate changes catch us out”
A rate quoted in the morning is stale by evening, and we have no routine for sending updated prices to the buyers who need them.
“Payment gaps strain the working capital”
We pay the mine at loading and wait for the plant's credit period, and we do not know which customers are slow until the money is late.
“Enquiries come in without a grade or quantity”
Calls start with 'what is the rate?', and we spend time on people who are not buying.
“We are invisible to buyers outside our own town”
We trade mostly with people we know, and plants in other regions do not know that we exist.
What we do
What we do for mineral trading companies.
Everything included for mineral trading companies.
Supplier and buyer records
One list of mines and processors with grade, quantity and loading point, and one of plants with their usual grade, volume and payment history.
Rate sheet and update rule
A standard sheet with grade, rate, validity and delivery basis, and a rule you set for which buyers get a revised sheet when the market moves.
Trader profile and grade page
A page and short deck that say what you supply, from where, how lots are checked and how you deal with plants.
Enquiry qualification
A short form and call script that ask for grade, quantity, destination and payment terms before a quote goes out.
Quote follow-up board
Every quoted lot sits on a list with the buyer, the rate and the next action until it is confirmed or lost.
How the result is measured
- New plants and suppliers added
- Quotes sent against lots confirmed
- Share of volume from the largest buyer
- Repeat buyers as a share of buyers
- Late-paying buyers identified
- Reply time to rate enquiries
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for mineral trading companies
Each has its own page: what it involves for mineral trading companies, what you get, and what it is measured on.
- Lead generationFind the plants and mines your firm has not yet dealt with.
- SEOBe the page a plant finds when it searches for a grade of ore or coal.
- Social media marketingShow plant buyers a firm that handles lots with care, on the platforms they read.
- Content marketingWrite the grade guides and lot notes a purchase officer keeps and forwards.
- Buyer personasDescribe the purchase head, the plant owner and the mine you are selling to.
- CRMHold every mine, plant, grade and last rate in one record the firm owns.
- Follow-up systemsKeep every quoted lot on a list until the buyer confirms or says no.
- WhatsApp marketingSend rate sheets and available lots only to the buyers who asked for them.
- Digital marketingGive a plant in another state a reason to ring your desk before anyone else's.
- WebsitesPut the grades, the loading points and the way to ask for a quote on one site.
Worth a page and a campaign of their own
A single record of suppliers, buyers, grades and last rates · A rate sheet routine that reaches the right buyers when the market moves · Introductions to new plants in regions you do not yet serve · A page that explains what grades you can supply and where from · Enquiry sorting by grade, quantity and destination · A credit view that shows which buyers pay late · Follow-up on lots quoted but not confirmed · A way of showing buyers that you add value beyond a margin · Lorry, weighment and invoice details stated on every quote, so a new plant can see how a lot is handled
Priority campaigns
Campaigns for what mineral trading companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
New plant introduction
Direct notes to purchase heads at plants in regions you do not yet serve, with a profile and a grade sheet.
Rate updates for buyers who asked
A WhatsApp and email format for sending rates and available lots to buyers who asked to receive them, with an opt-out line.
Supplier sourcing drive
Outreach to mines and processors whose grades are in demand among your buyers, with a clear account of how lifting and payment work.
Lapsed buyer win-back
Calls to plants that bought earlier and stopped, starting with the last grade and rate.
Beyond search
Where we reach buyers of mineral trading companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Plant purchase teams
Steel, sponge-iron and ferroalloy plants that use the grades you handle, each purchase head given a first note.
Mines and processors
Suppliers with stock to move are approached with a plain account of how you lift and pay.
Other traders and agents
A trader in another region may hold the buyer for a lot you cannot place, so the terms for passing lots between you are written down.
Transporters
A tidy list of reliable lorry operators by route, since delivery is part of what you sell.
Search and trade directories
A plant in another state looking for a coke or limestone supplier by name of mineral should land on a page that states grades, loading points and how you pay mines.
Who it is for
This is written for these mineral trading companies.
- Iron ore and manganese traders serving steel and ferroalloy plants
- Coal and coke traders for industry
- Limestone, dolomite and silica traders
- Bauxite and other ore traders
- Industrial mineral traders buying from several mines
- Aggregate and sand traders supplying infrastructure projects
- Commission agents and brokers working between mines and plants
- Traders who also export part of what they buy
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
How the work runs for mineral trading companies
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Minerals, regions and margin
Which minerals you handle, which regions you lift from and sell into, and who sits at each end of your last few lots.
- 2
Where the names are kept today
WhatsApp chats, notebooks and one salesperson's phone are checked, along with the deals that slipped for want of a record.
- 3
Records and rate sheet
Supplier, buyer and rate records are built first, because the quote board and the introductions draw on them.
- 4
Introductions and quote tracking
New plants and mines are approached, and each quote stays on the board until the buyer confirms or drops it.
- 5
Reading the quote board with you
Quotes confirmed and buyers who came back are read with you, and the supplier and buyer lists are pruned as responses arrive.
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions mineral trading companies ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we stop buyers going straight to the mine?
Can you set up a system without exposing our supplier list?
Is it worth marketing if we trade on relationships?
Do you handle price negotiation?
Can this work for a one-person trading firm?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Other. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.