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Mineral trading companies · Other

Keep every mine, plant and last rate where the whole firm can find them.

A trader in Hospet gets a call from a mine with a few thousand tonnes of iron ore and, an hour later, a message from a sponge-iron plant that wants a similar grade.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Quarry staff examine aggregate samples at a safe observation point

In one paragraph

Mineral trading marketing builds two lists at once: the mines and processors that supply you, and the plants that buy from you. Sales runs from a rate query to a confirmed lot, at a price both sides accept. GullySales sets up the supplier and buyer records, the rate sheet and the quote board that make the trader's part of the chain visible.

The trader has to confirm the grade with the mine, quote the plant, arrange lorries and collect payment in time to pay for the loading. If either side learns the other's name and number, the deal can be done without the trader.

A mineral trader is paid for knowing both ends, so the business rests on two relationships and a good memory. Much of that knowledge sits in one head and one phone, and the risk shows when a good salesperson leaves or a buyer decides to deal with the mine directly.

Last updated 18 Oct 2026.

How buyers decide

How mineral trading companies are chosen.

Mines choose a trader who lifts material quickly, pays on the date promised and does not hold up the stockyard. Plants choose a trader who offers a grade they can use, a rate close to direct sourcing and a supply that arrives when promised. Both sides watch for the day they can deal without you, so the service has to be worth the margin.

Trust is built on small things such as a lot that arrived as described, a rate sheet sent on time, and an invoice with the right GST details. Regular buyers stay with a trader who keeps them informed when the market moves.

The problem

What usually goes wrong for mineral trading companies.

What owners tell us on the first call, in their words.

  • “Our buyers and suppliers are in our heads and phones”

    The names, grades and last rates are in WhatsApp chats, and a trade is lost when the person who knew them is unavailable.

  • “Buyers go straight to the mine”

    Once a plant knows our supplier, we find ourselves left out of the next lot, and nothing on paper shows the plant what we add between the mine and the gate.

  • “Rate changes catch us out”

    A rate quoted in the morning is stale by evening, and we have no routine for sending updated prices to the buyers who need them.

  • “Payment gaps strain the working capital”

    We pay the mine at loading and wait for the plant's credit period, and we do not know which customers are slow until the money is late.

  • “Enquiries come in without a grade or quantity”

    Calls start with 'what is the rate?', and we spend time on people who are not buying.

  • “We are invisible to buyers outside our own town”

    We trade mostly with people we know, and plants in other regions do not know that we exist.

What we do

What we do for mineral trading companies.

Everything included for mineral trading companies.

  1. Supplier and buyer records

    One list of mines and processors with grade, quantity and loading point, and one of plants with their usual grade, volume and payment history.

  2. Rate sheet and update rule

    A standard sheet with grade, rate, validity and delivery basis, and a rule you set for which buyers get a revised sheet when the market moves.

  3. Trader profile and grade page

    A page and short deck that say what you supply, from where, how lots are checked and how you deal with plants.

  4. Enquiry qualification

    A short form and call script that ask for grade, quantity, destination and payment terms before a quote goes out.

  5. Quote follow-up board

    Every quoted lot sits on a list with the buyer, the rate and the next action until it is confirmed or lost.

How the result is measured

  • New plants and suppliers added
  • Quotes sent against lots confirmed
  • Share of volume from the largest buyer
  • Repeat buyers as a share of buyers
  • Late-paying buyers identified
  • Reply time to rate enquiries

Recorded as a baseline before work starts, so every later report has an honest comparison.

Worth a page and a campaign of their own

A single record of suppliers, buyers, grades and last rates · A rate sheet routine that reaches the right buyers when the market moves · Introductions to new plants in regions you do not yet serve · A page that explains what grades you can supply and where from · Enquiry sorting by grade, quantity and destination · A credit view that shows which buyers pay late · Follow-up on lots quoted but not confirmed · A way of showing buyers that you add value beyond a margin · Lorry, weighment and invoice details stated on every quote, so a new plant can see how a lot is handled

Priority campaigns

Campaigns for what mineral trading companies most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • New plant introduction

    Direct notes to purchase heads at plants in regions you do not yet serve, with a profile and a grade sheet.

  • Rate updates for buyers who asked

    A WhatsApp and email format for sending rates and available lots to buyers who asked to receive them, with an opt-out line.

  • Supplier sourcing drive

    Outreach to mines and processors whose grades are in demand among your buyers, with a clear account of how lifting and payment work.

  • Lapsed buyer win-back

    Calls to plants that bought earlier and stopped, starting with the last grade and rate.

Beyond search

Where we reach buyers of mineral trading companies, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Plant purchase teams

    Steel, sponge-iron and ferroalloy plants that use the grades you handle, each purchase head given a first note.

  • Mines and processors

    Suppliers with stock to move are approached with a plain account of how you lift and pay.

  • Other traders and agents

    A trader in another region may hold the buyer for a lot you cannot place, so the terms for passing lots between you are written down.

  • Transporters

    A tidy list of reliable lorry operators by route, since delivery is part of what you sell.

  • Search and trade directories

    A plant in another state looking for a coke or limestone supplier by name of mineral should land on a page that states grades, loading points and how you pay mines.

Who it is for

This is written for these mineral trading companies.

  • Iron ore and manganese traders serving steel and ferroalloy plants
  • Coal and coke traders for industry
  • Limestone, dolomite and silica traders
  • Bauxite and other ore traders
  • Industrial mineral traders buying from several mines
  • Aggregate and sand traders supplying infrastructure projects
  • Commission agents and brokers working between mines and plants
  • Traders who also export part of what they buy

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for mineral trading companies

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Minerals, regions and margin

    Which minerals you handle, which regions you lift from and sell into, and who sits at each end of your last few lots.

  2. 2

    Where the names are kept today

    WhatsApp chats, notebooks and one salesperson's phone are checked, along with the deals that slipped for want of a record.

  3. 3

    Records and rate sheet

    Supplier, buyer and rate records are built first, because the quote board and the introductions draw on them.

  4. 4

    Introductions and quote tracking

    New plants and mines are approached, and each quote stays on the board until the buyer confirms or drops it.

  5. 5

    Reading the quote board with you

    Quotes confirmed and buyers who came back are read with you, and the supplier and buyer lists are pruned as responses arrive.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions mineral trading companies ask before they call.

Not here? More answers, or ask on WhatsApp.

How do we stop buyers going straight to the mine?
You cannot stop it by secrecy alone. You make the service worth the margin through steady lots, quick quotes and a record of what each buyer needs.
Can you set up a system without exposing our supplier list?
Yes. The records are yours and kept within your team, and we work with only the fields we need.
Is it worth marketing if we trade on relationships?
Relationships stay the core. Marketing adds the buyers you do not yet know, and records that outlast any one person.
Do you handle price negotiation?
No. Rates and terms are your call. We keep the enquiries, quotes and follow-ups organised around them.
Can this work for a one-person trading firm?
Yes, in a lighter form: a rate sheet, a shared record and a board for open quotes.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.

Part of Other. See the other industries in the sector.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.