Payment and fintech companies · Email marketing
Keep settlement and KYC emails clean, and send offers from somewhere else.
Email marketing for a payment or fintech company is the mail that onboards a merchant, keeps live merchants informed and brings back those who stopped, kept apart from transactional and security notices. GullySales sets up authenticated sending, separates the streams, and keeps consent and unsubscribe records in order under India's data protection law.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
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Sales and marketing for payment and fintech companies, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For payment and fintech companies
Where it usually goes wrong, and what we would do.
“Phishing makes genuine mail look suspicious”
Merchants have been warned about fake payment emails, so a real message with a shortened link and an urgent subject line is reported instead of read.
“Offers on the transactional stream drag it down”
Promotions sent from the address that carries settlement advices and KYC reminders can push that address into spam, and then the notice a merchant needs does not arrive.
“The merchant stuck in onboarding gets a newsletter”
The seller who stopped at a missing GST certificate receives the same promotion as everyone else, not a note about the one paper they need.
What we do
What we deliver for payment and fintech companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Sending domains authenticated
SPF, DKIM and DMARC set on each sending domain, with a separate subdomain for marketing so a complaint there cannot touch settlement mail.
Result: Your genuine mail passes the check a careful merchant runs.
Two streams kept apart
Transactional and compliance mail on one sender, marketing on another, and a written rule that no offer enters the first.
Result: Settlement advices keep reaching the inbox.
Onboarding messages by stage
Short mails triggered by the stage reached: papers missing, KYC under review, approved, first payment pending. Each says one thing and carries one link.
Result: A merchant knows the next step without ringing.
Segments built from your own records
Developers, finance contacts, live merchants, lapsed merchants and partners as separate lists, each with its source and consent recorded.
Result: Each person gets mail about their own situation.
A merchant update template
A plain note for product changes, fee or policy changes and planned downtime, drafted with legal and compliance and sent only to merchants it affects.
Result: A change reaches the merchant before the complaint does.
Replies that reach a person
A monitored reply address and an unsubscribe that works at once, with each reply logged against the merchant record.
Result: A merchant who answers gets a human who can see their application.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, so every later report has an honest comparison.
What must be in place first
What a payment company sets up before its first marketing email, so notices still reach merchants.
- Authenticated sending domain
- Set SPF, DKIM and DMARC on the domain that sends mail. Use a separate subdomain for marketing, so a spam complaint there cannot touch KYC and settlement messages.
- Consent and list source recorded
- For each contact, record where they came from and what they agreed to: signup, event or partner introduction. India's data protection law expects consent you can show, so check with your counsel.
- A sender merchants recognise
- Send from a named person on your own domain with a real reply address. Merchants have learnt to distrust a no-reply sender asking them to click and verify.
- An unsubscribe that works
- Put it in every marketing mail and honour it across all lists, with the date kept. Transactional mail such as KYC and settlement stays outside it, and says so.
- Segments from live records
- Split developers, finance contacts, live merchants, merchants stuck in onboarding and lapsed merchants. Send each segment mail about its own situation only.
- A reply path to a person
- Point replies to a monitored inbox owned by a named person. A merchant who answers a mail about a stuck document should reach someone who can see the application.
Who it is for
This is written for these payment and fintech companies.
- Payment gateways and aggregators for online sellers
- UPI and QR providers with soundboxes and card machines for shops
- Prepaid wallet and card issuers working with a partner bank
- Digital lenders and buy-now-pay-later apps working with a bank or NBFC
- B2B payment, vendor payout and payables platforms
- Payroll, expense and corporate card tools for companies
- Cross-border payment and remittance platforms
- Neobanks and current account apps for startups and small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for payment and fintech companies
- 1
Assess
In the free audit we trace where last quarter's live merchants came from, how many signups reached a first payment, and what a developer finds when searching for your documentation.
- 2
Make trust checkable
A trust page, a rate page and policy copy your compliance head has approved, so a cautious buyer can verify you without a call.
- 3
Clear the path to the first live payment
Signup stages recorded, missing documents chased by a named person, and a reply routine for merchants who write in stuck.
- 4
Bring in the right buyers
Documentation, comparison pages and campaigns aimed at the developers, finance heads and the accountants and agencies who choose for them.
- 5
Count live merchants
Merchants live, first payments taken and enquiries by source, read against the baseline, with the channels that bring only signups cut.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we email merchants from a list we bought?
Is a newsletter right for us, or only personal emails to merchants?
Our emails go to spam. Where do we start?
Can we send offers to someone who only signed up for a trial?
Can we say 'instant settlement' or 'zero fees' on the website?
Do we need to publish our rate card?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for payment and fintech companies.
- 7 min read · 21 Sept 2026How to advertise to HR headsThe HR head's year runs on four fixed dates. Advertise against the renewal and the appraisal cycle, and sell to the payroll executive who will be blamed if salary is late.
- 6 min read · 8 Jul 2026Email marketing tips for cafes and baristasEmail marketing tips for baristas and cafe owners: most customers never gave you an address, so the list is small. Here is what is worth sending to it, and what is not.
- 6 min read · 29 Oct 2024How digital marketing enhances customer retention for manufacturersFor a manufacturer, retention is repeat orders, spares and AMC renewals. Digital marketing holds those by keeping the buyer informed between purchase orders.
More for payment and fintech companies
Everything else we would do for you.
- SEO for payment and fintech companies
- Content marketing for payment and fintech companies
- Lead generation for payment and fintech companies
- PPC ads for payment and fintech companies
- Buyer personas for payment and fintech companies
- Sales process for payment and fintech companies
- Website development for payment and fintech companies
- Reputation management for payment and fintech companies
- AEO for payment and fintech companies
Or start from the overview: sales and marketing for payment and fintech companies.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.