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GullySales
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Payment and fintech companies · Lead generation

Count the merchant who took a first live payment, not the one who filled the form.

Lead generation for a payment or fintech company is bringing in sellers and finance teams worth a sales conversation and following them from signup to the first live transaction. GullySales sorts enquiries by true source, chases applications stuck in KYC, and measures merchants live instead of forms filled.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Business development representatives research prospects and speak with customers

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for payment and fintech companies

Sales and marketing for payment and fintech companies, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For payment and fintech companies

Where it usually goes wrong, and what we would do.

  • “A signup is not a lead until the documents arrive”

    Most self-serve signups stall at PAN, GST or bank proof. Counting them as leads hides the real queue, which is applications nobody is chasing.

  • “Students, shoppers and job seekers fill your forms too”

    A contact form attracts people wanting a refund, a job or a free API key for a college project, and they crowd out the merchant who wrote in the same hour.

  • “Partner and reseller leads have no owner”

    A bank officer, an ERP vendor or a web agency passes a merchant to you, nobody records who sent whom, and the partner never hears what happened.

What we do

What we deliver for payment and fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Lead sources defined and recorded

    Website signup, sales call, partner referral, plugin listing, event and inbound WhatsApp each logged in the CRM with where the merchant came from.

    Result: You know which door brings live merchants.

  2. A qualified lead written down

    Business type, platform in use, payment methods wanted and papers ready, agreed with sales before any lead is counted.

    Result: Nobody argues about the number at the end of the quarter.

  3. A tracker for applications stuck in onboarding

    A named person contacts every application stopped at a missing document, with a short list of what is needed and a note in the record.

    Result: A merchant who stalled gets help instead of silence.

  4. A filter for the wrong enquiries

    Refund complaints, job applications and support questions routed to the right inbox with an automatic reply linking to help pages.

    Result: Sales sees merchants only.

  5. A partner referral register

    Each partner, the merchants they sent, the status of each, and a note back to the partner, kept in the CRM.

    Result: Partners keep sending merchants because they hear what happened.

  6. Report against the baseline

    Signups, KYC completed, merchants live and first payments by source, set against the baseline recorded before work began.

    Result: You can see which source brings merchants who actually trade.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Where enquiries come from

The ways a merchant or finance head reaches a payment company, and what to record when each arrives.

Self-serve signup on the website
Record the time, the page they came from and the stage reached. Send a message listing the papers needed, and mark the application stuck if none arrive.
A call to the sales line
Note the caller's business, platform and what prompted the call, and ask what they use now. Send the document list on WhatsApp straight after, and log the call.
A message on the business WhatsApp number
Treat it as a lead only if it is about accepting payments. Reply as a person, record the number, and move refund and support questions to the support inbox.
A plugin or app-store listing
Tag every signup with the platform it came from. A developer who installs a plugin and stalls needs a setup guide, not a sales call.
A referral from a bank officer, accountant or web agency
Log the referrer and the merchant together, and tell the referrer how the application ended, so they keep sending merchants your way.
An enterprise request from a procurement form
Record the company, who asked and which review is pending: security, legal or finance. Reply with the response folder, and note who owns each answer.

Who it is for

This is written for these payment and fintech companies.

  • Payment gateways and aggregators for online sellers
  • UPI and QR providers with soundboxes and card machines for shops
  • Prepaid wallet and card issuers working with a partner bank
  • Digital lenders and buy-now-pay-later apps working with a bank or NBFC
  • B2B payment, vendor payout and payables platforms
  • Payroll, expense and corporate card tools for companies
  • Cross-border payment and remittance platforms
  • Neobanks and current account apps for startups and small businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for payment and fintech companies

  1. 1

    Assess

    In the free audit we trace where last quarter's live merchants came from, how many signups reached a first payment, and what a developer finds when searching for your documentation.

  2. 2

    Make trust checkable

    A trust page, a rate page and policy copy your compliance head has approved, so a cautious buyer can verify you without a call.

  3. 3

    Clear the path to the first live payment

    Signup stages recorded, missing documents chased by a named person, and a reply routine for merchants who write in stuck.

  4. 4

    Bring in the right buyers

    Documentation, comparison pages and campaigns aimed at the developers, finance heads and the accountants and agencies who choose for them.

  5. 5

    Count live merchants

    Merchants live, first payments taken and enquiries by source, read against the baseline, with the channels that bring only signups cut.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

  • Hotel Felicity Inn

    Situation
    A traveller compares three hotels on a phone and books one. The website was not built for that.
    What we did
    • The site rebuilt around booking
    • Photography and one look
    • Search work for destination searches
    • Content a traveller reads
    Result
    • Online bookings increased 35%
    • Organic traffic increased 50% within six months
    • Positive reviews on Google and TripAdvisor increased 30%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we buy lists of merchants?
No. Lists of shop owners bought from data sellers are mostly out of date and were not collected for your use, which is a problem under India's data protection law and for your own consent record. Use directories, partner referrals and inbound enquiries you can trace.
The same merchant signs up three times. Which counts?
One merchant is one record. Match on the business PAN or GST number, merge the records and keep the first source and the latest stage. Counting duplicates inflates signups and hides how many merchants you actually reached.
How do we count a merchant who came through a field visit or a bank officer?
Write it down the day it happens, in the same CRM, with the referrer's name. A visiting card or a verbal introduction counts as a source only if someone recorded it. Otherwise it gets credited to the website at signup.
What counts as qualified for a lending or buy-now-pay-later product?
For a lender, qualified means the borrower meets the product's published eligibility and agreed to be contacted, not that credit is approved. The decision stays with the regulated lender, and your pages must never suggest approval is certain.
Can we say 'instant settlement' or 'zero fees' on the website?
Only if it is true in every case and your compliance head has approved it. A merchant who reads 'instant' and then waits on a hold feels misled, and the rules on advertising financial products change. Say what happens, when, and what is excluded, and keep the evidence for each claim.
Do we need to publish our rate card?
It is your decision, but a seller comparing providers drops the ones with no number anywhere. A page that explains what each fee covers works better than a bare table, and it stops a forwarded sheet from being the only version in circulation. Larger merchants can still agree their own terms on a call.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

From the blog

Further reading for payment and fintech companies.

All articles

More for payment and fintech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for payment and fintech companies.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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