Payment and fintech companies · Sales process
Record where each merchant stops between signup and the first live payment.
A sales process for a payment or fintech company is the set of steps from a merchant's first enquiry to a first live payment, with a person named for each step. GullySales writes the steps in your own terms, adds the papers each one needs, and records where merchants stop.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What sales process means
A sales process is the fixed sequence of steps, such as enquiry, site visit, quote and order, that every deal is expected to pass through in the same order. GullySales writes this sequence down for your business and checks that every salesperson actually follows it.
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Sales and marketing for payment and fintech companies, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For payment and fintech companies
Where it usually goes wrong, and what we would do.
“Sales stops at signup but revenue starts at the first payment”
A merchant who signed and never sends a transaction pays you nothing, yet the salesperson counts the deal as closed.
“Self-serve and assisted sales sit in one pipeline”
A small seller who needs a plugin and a document list follows a different path from a company needing a security review, but both are tracked as one.
“The rate is quoted before the volume is known”
A rate given before anyone asks about the platform, average order and refund pattern gets renegotiated, or turns out not to pay.
What we do
What we deliver for payment and fintech companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Steps named in your own terms
Enquiry, qualification, documents, integration, test payment, rate agreement and go-live, each with an owner and a record.
Result: Everyone says the same word for the same stage.
Qualification questions
Platform, goods or service sold, payment methods wanted, refund pattern and current provider with the reason for leaving, set out as a call script and a form.
Result: The first call finds out what the second call needs.
A document checklist by type of business
A one-page list for proprietorships, partnerships, companies and trusts that sales can send straight away. Rules vary by provider and partner bank.
Result: A merchant starts KYC with the right papers.
Quote rules
Who may quote, what must be known before a rate is discussed and who approves an exception, written on one page.
Result: Rates stop being invented on the phone.
An integration handover
A named support engineer, a test checklist and a go-live sheet shared with the merchant's developer.
Result: The developer knows who to ask.
Stage record and reasons for stopping
Each merchant's stage, date and reason for stopping, so you can see whether KYC, integration or price is where they leave.
Result: You fix the step that loses merchants.
How the result is measured
- Deals following the process
- Time spent at each step
- Drop-off rate by step
Recorded as a baseline before work starts, so every later report has an honest comparison.
Steps of a sale
The steps from a merchant's first message to the first live payment, in the words a payments team uses.
- Enquiry
- Record how the merchant arrived, their platform and what prompted the search. Reply as a person with the document list for their kind of business, not with a brochure.
- Qualify
- Ask what they sell, which platform they run, the methods they want and the provider they use now. Note any refund or chargeback history, since your risk team will ask.
- Documents and KYC
- Send the checklist for their type of business, track what has arrived, and say what is missing in one message. Record the stage in the CRM so nobody asks twice.
- Integration and test payment
- Introduce the support engineer and share sandbox keys with a test checklist. Record when the first test payment succeeds and any error the merchant hit.
- Rate agreement
- Quote once the earlier steps are known. Put the fee lines, what each covers and what costs extra in writing, and record who approved any exception.
- Go-live and first payments
- Confirm the first live transaction and the first settlement credit with the merchant. Treat the sale as won only then, and ask what nearly stopped them.
Who it is for
This is written for these payment and fintech companies.
- Payment gateways and aggregators for online sellers
- UPI and QR providers with soundboxes and card machines for shops
- Prepaid wallet and card issuers working with a partner bank
- Digital lenders and buy-now-pay-later apps working with a bank or NBFC
- B2B payment, vendor payout and payables platforms
- Payroll, expense and corporate card tools for companies
- Cross-border payment and remittance platforms
- Neobanks and current account apps for startups and small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for payment and fintech companies
- 1
Assess
In the free audit we trace where last quarter's live merchants came from, how many signups reached a first payment, and what a developer finds when searching for your documentation.
- 2
Make trust checkable
A trust page, a rate page and policy copy your compliance head has approved, so a cautious buyer can verify you without a call.
- 3
Clear the path to the first live payment
Signup stages recorded, missing documents chased by a named person, and a reply routine for merchants who write in stuck.
- 4
Bring in the right buyers
Documentation, comparison pages and campaigns aimed at the developers, finance heads and the accountants and agencies who choose for them.
- 5
Count live merchants
Merchants live, first payments taken and enquiries by source, read against the baseline, with the channels that bring only signups cut.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Who should handle integration support, sales or engineering?
When should we quote a rate?
How do we handle a buyer who wants only the lowest rate?
What goes in the CRM after a call with a merchant?
Can we say 'instant settlement' or 'zero fees' on the website?
Do we need to publish our rate card?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for payment and fintech companies.
- 6 min read · 6 Oct 2026Why companies hesitate to hand payroll to an outside firmOwners do not hold back from outsourced payroll over the fee. They hold back over errors, confidential salary data and who answers when an employee complains. Answer these before the proposal.
- 5 min read · 6 Oct 2026How energy auditors qualify a plant before visitingBefore an energy auditor spends a day on site, five answers decide whether the enquiry is an audit or a favour: the bills, the trigger, the approver, the scope and the data access.
- 5 min read · 6 Oct 2026How electronic components distributors answer a BOM enquiryAnswer a BOM in the buyer's own line order, saying for each part whether you hold it, how many, from which source and by what date, and send the firm lines before the open ones.
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Everything else we would do for you.
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- Reputation management for payment and fintech companies
- AEO for payment and fintech companies
Or start from the overview: sales and marketing for payment and fintech companies.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.