Payment and fintech companies · Website
Show the authorisation, the settlement terms and the docs before the signup form.
Website development for a payment or fintech company is building the site a seller, a developer and a finance head each use to decide whether to trust you with money. GullySales puts authorisation details, fees, settlement terms and documentation on public pages, and a signup that says what papers are needed.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
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Sales and marketing for payment and fintech companies, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For payment and fintech companies
Where it usually goes wrong, and what we would do.
“Trust details sit in the footer”
The authorisation or partner bank, the grievance contact and the security status are in small print, and a cautious buyer leaves before finding them.
“The marketing site and the docs look like two companies”
A homepage in one design and documentation on a subdomain with different product names confuses a developer, and search engines as well.
“The signup form asks for everything and explains nothing”
A form that wants PAN, GST and bank details without saying why or how they are kept loses the merchant who was ready to sign.
What we do
What we deliver for payment and fintech companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A trust page
Authorisation or regulated partner, PCI DSS status, grievance contact, security practice and a plain note on how data is handled, each statement approved by compliance.
Result: A cautious buyer can verify you without a call.
Product pages with fees and settlement terms
One page per product saying who it suits, what it costs in the words of the agreement, how settlement works and what is excluded.
Result: A finance head reads the terms before the sales call.
Marketing site and documentation joined
One navigation, one set of product names, links both ways and a sandbox key a click away.
Result: A developer moves from the pitch to the reference without hunting.
A signup that says what is needed
The list of papers shown before the form starts, a progress marker, a save-and-return link and a person to contact on the same page.
Result: Fewer merchants stall because a paper was a surprise.
Policy pages for your own business
Privacy, terms, refund and grievance pages written for your company and linked from every page.
Result: The pages a regulator, partner bank or merchant checks are all there.
A public status page and incident record
A live status page and the history of past incidents, linked from the footer and the docs, written by engineering and reviewed by compliance.
Result: A bad day is on the record, in your own words.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
What the page must show
What a seller, a developer and a finance head each look for on a payment company's site, and where to put it.
- Who authorises you and who your partner is
- Name your authorisation or regulated partner on the trust page, with the grievance contact. Compliance approves the wording, which must match the footer and your agreements.
- Fees in plain words
- State what each fee line covers, what costs extra and how GST on fees shows on invoices. Date the page, so a forwarded copy can be told from the current one.
- Settlement, refund and hold terms
- Explain when money reaches the seller's bank as your agreement states it, how refunds and chargebacks reduce it and what a review can hold. Say who to call.
- Documentation and a sandbox
- A public quickstart, reference and sandbox key with no sales call. Show errors and webhooks. A developer judges you here before the finance head sees a rate.
- Papers needed to start
- List the papers for each type of business before the form. A seller who sees PAN, GST and bank proof early arrives ready.
- Status and security
- A live status page, the history of past incidents and your PCI DSS position as it stands. Link all three from the footer.
Who it is for
This is written for these payment and fintech companies.
- Payment gateways and aggregators for online sellers
- UPI and QR providers with soundboxes and card machines for shops
- Prepaid wallet and card issuers working with a partner bank
- Digital lenders and buy-now-pay-later apps working with a bank or NBFC
- B2B payment, vendor payout and payables platforms
- Payroll, expense and corporate card tools for companies
- Cross-border payment and remittance platforms
- Neobanks and current account apps for startups and small businesses
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for payment and fintech companies
- 1
Assess
In the free audit we trace where last quarter's live merchants came from, how many signups reached a first payment, and what a developer finds when searching for your documentation.
- 2
Make trust checkable
A trust page, a rate page and policy copy your compliance head has approved, so a cautious buyer can verify you without a call.
- 3
Clear the path to the first live payment
Signup stages recorded, missing documents chased by a named person, and a reply routine for merchants who write in stuck.
- 4
Bring in the right buyers
Documentation, comparison pages and campaigns aimed at the developers, finance heads and the accountants and agencies who choose for them.
- 5
Count live merchants
Merchants live, first payments taken and enquiries by source, read against the baseline, with the channels that bring only signups cut.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a listing on a fintech directory or marketplace enough?
Should the site be in Hindi and regional languages?
Many of our merchants sign up on a phone. What matters most?
Who should own the domain and the code?
Can we say 'instant settlement' or 'zero fees' on the website?
Do we need to publish our rate card?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for payment and fintech companies.
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Everything else we would do for you.
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Also for payment and fintech companies
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- Sales process for payment and fintech companies
- Reputation management for payment and fintech companies
Or start from the overview: sales and marketing for payment and fintech companies.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.