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Payment and fintech companies · Pay per click advertising

Pay for the seller choosing a gateway, not the shopper whose payment failed.

PPC for a payment or fintech company is paid search and social that reach sellers while they compare providers, and that keep out people who only want a refund, a job or a login. GullySales separates the searches by intent, writes ads your compliance officer can approve, and counts merchants who went live.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Media planners review campaign artwork beside a window overlooking a commercial street

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for payment and fintech companies

Sales and marketing for payment and fintech companies, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For payment and fintech companies

Where it usually goes wrong, and what we would do.

  • “Your brand name draws the wrong clicks”

    People search the product name with login, customer care or refund and click the ad, so the sales budget pays for support traffic.

  • “Financial ads are reviewed before they run”

    Platforms apply extra checks to lending and some payment products, and an ad with an instant or guaranteed claim is disapproved or draws a complaint. The checks differ and change.

  • “A form fill is not a live merchant”

    Optimise for form fills and the platform finds people who fill forms. A merchant who finishes KYC and takes a payment is the conversion worth teaching it.

What we do

What we deliver for payment and fintech companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by intent

    Separate budgets for provider comparison searches, platform searches such as WooCommerce, use-case searches such as school fees, and developer searches.

    Result: A seller comparing providers stops competing with a curious student.

  2. Negatives for support, jobs and free

    Login, customer care, refund, status, salary, internship and free API blocked from the first day, and extended from the search terms report.

    Result: The sales budget stops paying for support calls.

  3. A landing page per campaign

    Each page shows the platform, the use and the papers needed, asks business type and platform on the form, and links to the documentation.

    Result: The click from a platform search finds the plugin, not a generic homepage.

  4. An ad copy bank cleared by compliance

    Headlines and descriptions approved in advance, with the evidence behind each claim, so a disapproved ad is never rewritten in a hurry.

    Result: Ads go live with wording your compliance head has already read.

  5. Conversions that reach the live merchant

    Signup, KYC completed and first live payment sent from your CRM to the ad platform as separate conversions.

    Result: Bidding is taught to find merchants who trade, not people who click.

  6. Call and WhatsApp tracking with outcomes

    Separate numbers for ad calls, each call recorded as new merchant, existing merchant or wrong number.

    Result: You know what an ad call was worth.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for as a payment company, and the ones to keep out of the budget.

Provider comparison, such as best payment gateway for small business
Bid. The seller is comparing. Send the click to a page that names who the product suits, which platforms it connects to and what papers are needed, with the rate page linked.
Platform and developer searches, such as payment gateway for WooCommerce
Bid in a separate campaign and land on the plugin or reference page. A developer wants setup steps and a sandbox key more than a sales form.
Use-case searches, such as collect school fees online
Bid where you have a real product for the use. Land on a page showing the flow and the papers a school needs, not on the general gateway page.
Brand name with login, customer care, refund or settlement status
Block from acquisition campaigns. These searchers are existing merchants or shoppers. Serve them with a free help page and keep the paid budget for new merchants.
Jobs, salary, internship, project and free API
Block as negatives. They bring students and job seekers, and someone searching for a free API key will not become a merchant.
Counting a real enquiry
Count a signup that sends a business PAN and clears KYC, or a call from a merchant with a live website. Record the first live payment in the CRM and feed it back to the platform.

Who it is for

This is written for these payment and fintech companies.

  • Payment gateways and aggregators for online sellers
  • UPI and QR providers with soundboxes and card machines for shops
  • Prepaid wallet and card issuers working with a partner bank
  • Digital lenders and buy-now-pay-later apps working with a bank or NBFC
  • B2B payment, vendor payout and payables platforms
  • Payroll, expense and corporate card tools for companies
  • Cross-border payment and remittance platforms
  • Neobanks and current account apps for startups and small businesses

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for payment and fintech companies

  1. 1

    Assess

    In the free audit we trace where last quarter's live merchants came from, how many signups reached a first payment, and what a developer finds when searching for your documentation.

  2. 2

    Make trust checkable

    A trust page, a rate page and policy copy your compliance head has approved, so a cautious buyer can verify you without a call.

  3. 3

    Clear the path to the first live payment

    Signup stages recorded, missing documents chased by a named person, and a reply routine for merchants who write in stuck.

  4. 4

    Bring in the right buyers

    Documentation, comparison pages and campaigns aimed at the developers, finance heads and the accountants and agencies who choose for them.

  5. 5

    Count live merchants

    Merchants live, first payments taken and enquiries by source, read against the baseline, with the channels that bring only signups cut.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Is it worth paying for searches on our own company name?
Yes, in a small separate campaign with login and support terms blocked. A rival or a review site may otherwise sit above you when a seller looks you up, and the brand ad shows the right documentation link. Keep it out of the acquisition numbers.
Are call-only ads worth it for a payment company?
Sometimes, for sellers who want to speak before sharing papers. The phone has to be answered by someone who knows onboarding, or calls land on support. Test one campaign and record who rang.
How do we stop job seekers and students clicking our ads?
Block jobs, salary, internship, project and free terms as negatives, then add the exact search terms that bring them whenever the report shows a new one. A form that asks business type screens out most of the rest.
Can we run ads for a lending or buy-now-pay-later product?
Platforms review financial ads and may ask for authorisation papers, the name of the regulated lender and clear disclosure of charges. Rules differ by country and change, so read the platform's current policy and check with your compliance officer before building campaigns.
Can we say 'instant settlement' or 'zero fees' on the website?
Only if it is true in every case and your compliance head has approved it. A merchant who reads 'instant' and then waits on a hold feels misled, and the rules on advertising financial products change. Say what happens, when, and what is excluded, and keep the evidence for each claim.
Do we need to publish our rate card?
It is your decision, but a seller comparing providers drops the ones with no number anywhere. A page that explains what each fee covers works better than a bare table, and it stops a forwarded sheet from being the only version in circulation. Larger merchants can still agree their own terms on a call.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.

From the blog

Further reading for payment and fintech companies.

All articles

More for payment and fintech companies

Everything else we would do for you.

Or start from the overview: sales and marketing for payment and fintech companies.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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