Pharmacies · Search engine optimisation
Rank for being open at eleven at night, not for a medicine name.
Search for a chemist is about service and hours, because the drug rules keep prescription medicines out of anything you publish. GullySales builds the pages you are free to build: delivery, late hours, devices, baby care and post-discharge supplies, with a check that nothing promotes a medicine.
What search engine optimisation means
Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.
For pharmacies
Where it usually goes wrong, and what we would do.
“The obvious idea is the one you cannot use”
A page per medicine would rank, and it is exactly what the restrictions on advertising prescription medicines exist to stop. Your licence carries that risk, not the website.
“The eleven o'clock search is about opening hours”
Nobody types a molecule at midnight. They type medical shop near me open now, and what your listing claims about hours decides the result.
“The categories you may sell are the ones nobody writes about”
Glucometers, nebulisers, dressings, baby care and post-surgery supplies are searched openly and stocked by every chemist who never mentions them anywhere.
“Older customers still type the word chemist”
Medical shop, chemist, druggist and the name of the area. Pages built only around the word pharmacy miss the people who walk in most.
What we do
What we deliver for pharmacies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Pages for the service rather than the stock
Home delivery area, ordering on WhatsApp, late-night and holiday hours, and how a prescription is handled, written as pages instead of a line on a contact form.
Result: The searches you may answer land on your site.
Pages for the categories you are free to sell
Home health devices, baby and mother care, surgical and post-discharge supplies and general personal care, each with what you stock and who needs it.
Result: Customers learn you sell more than prescriptions.
A plain page about substitutes
What a substitute is and what to ask your own doctor, written as information, with no brand pushed and no claim made about any medicine.
Result: A daily counter conversation exists in writing.
A compliance pass over every page
Each page read against the restrictions on advertising medicines and making treatment claims, with your pharmacist confirming and your licence terms as the test.
Result: Nothing published puts the licence at risk.
Hours and location marked up for search
Opening hours including late nights and holidays, the delivery area and payment methods marked up so search engines read them correctly.
Result: The open now result includes you.
A monthly note on calls and orders from search
Which pages were found, how many calls and chat orders followed, and at what hours, against the figures recorded before the work started.
Result: You can see whether the late-night pages work.
How the result is measured
- Ranking positions
- Organic traffic
- Enquiries from organic search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these pharmacies.
- Independent neighbourhood chemists
- Pharmacies attached to a clinic or nursing home
- Hospital pharmacies serving outpatients
- Pradhan Mantri Bhartiya Janaushadhi Kendras and generic medicine stores
- Multi-outlet local pharmacy chains
- Franchise outlets of national pharmacy brands
- Surgical and medical equipment stores
- Pharmacies stocking Ayurvedic and homoeopathic medicines
- Twenty-four hour and late-night pharmacies
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for pharmacies
- 1
Assess
We check your listing hours and reviews, how quickly WhatsApp orders are answered, how many regular customers bought last quarter but not this one, and what your current promotions say.
- 2
Fix the counter and the phone
A WhatsApp prescription routine with a reply time the staff can keep, a delivery slot promise, and a stock check before confirming.
- 3
Know the regulars
A register of monthly customers from the billing data, with their refill dates and consent to be reminded, kept private and separate from marketing lists.
- 4
Promote what the law allows
Local search, the pharmacist's service, delivery and devices, wellness and baby care, with prescription medicines kept out of any advertising.
- 5
Keep them from switching
Refill reminders before the month's stock runs out, a check-in when a regular stops buying, and a reason to stay that is service, not only price.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we make a page for each medicine we stock?
What is actually left to put on a chemist's website?
Can a pharmacy advertise medicines?
Can we offer discounts to match online pharmacies?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for pharmacies
Everything else we would do for you.
Or start from the overview: sales and marketing for pharmacies.