Retailers · Digital marketing
Spend the year on Maps and WhatsApp, and the bursts on the season.
Digital marketing for a shop is deciding how much goes into the Maps listing, the WhatsApp list from billing, Instagram and short advert bursts. GullySales sets what each one is for, given a market a few kilometres wide, and reports what it did to footfall.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 5 Oct 2026.
For retailers
Where it usually goes wrong, and what we would do.
“New shoppers and past shoppers need different channels”
Maps brings somebody who has never heard of the shop. WhatsApp brings back the family who bought school shoes in June. Neither does the other's job.
“The calendar is the shop's own year”
Festivals, the sale weeks, school reopening, the wedding season and the month a new range lands. Everything between should cost very little.
“A shop cannot post daily and should not try”
Two posts a week showing what actually arrived beat a schedule padded with greetings and quotations nobody reads.
“Your competitor is a shelf, not a website”
Most lost sales go to the store on the same road that had the size. Being visible on that road matters more than a digital strategy.
What we do
What we deliver for retailers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A plan naming what each channel is for
What Maps, WhatsApp, Instagram, the website and short advert bursts are each meant to bring, and which of them the shop should stop doing.
Result: Effort stops being spread evenly over things that do nothing.
A calendar built on the shop's season
Festival weeks, sale periods, school reopening and new stock arrivals, with what goes out on each channel and when.
Result: Everything is ready before the week that earns.
The listing and the WhatsApp list kept as the base
A current profile and a consented list from billing, working all year so the seasonal bursts have something to build on.
Result: The shop is found and remembered without constant spend.
A photography routine for new stock
Arrivals photographed the day they are unpacked, with prices and sizes noted, ready for WhatsApp and Instagram that evening.
Result: Shoppers hear about stock the week it lands.
A small website carrying the practical details
Categories, brands, hours, the exchange policy and a WhatsApp link on one page your staff can send to anybody.
Result: There is somewhere to point an advert and a message.
Footfall, enquiries and repeats reported
Calls, direction requests, WhatsApp reach, numbers captured and repeat purchases, set beside the figures taken before work starts.
Result: You can argue the next quarter's spend from evidence.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for shops
Fix the listing and the billing counter before spending on festive offers.
- The Maps listing
- Correct the name, hours and festive timings, and add photographs of the shopfront and the shelves. Note the calls and direction requests the listing reports.
- A number taken at billing
- Ask each billing customer for a WhatsApp number and write what they bought beside it. That list is the base for every later message.
- A WhatsApp catalogue
- Put the items people ask for most, with prices, into the WhatsApp Business catalogue and answer enquiries from it. Tally how many catalogue enquiries end in a visit.
- One festive message to past buyers
- Write the Diwali or wedding-season offer and send it only to past buyers of that kind of item. Count how many came to the counter and mentioned it.
- Replies to old reviews
- Answer the unanswered reviews politely and fix any wrong detail they point to. Check the listing again after the next festive change of hours.
- What to leave until later
- Marketplace listings, frequent posting and paid reach can wait until the billing list and the listing are working.
Who it is for
This is written for these retailers.
- Apparel and footwear stores
- Electronics and appliance retailers
- Grocery and kirana stores
- Home decor and furnishing stores
- Jewellery and gifting retailers
- Multi-brand outlet stores
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we be on the marketplaces as well?
Who does this work in a shop with six staff?
How do we know a WhatsApp offer brought someone in?
Should we put money into Instagram ads or Google?
How much does it cost?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for retailers.
7 min read · 21 Sept 2026NRI jewellery advertisingAn NRI buyer is two customers: the one flying in for a wedding, and the one paying from abroad for a mother who collects it. The campaigns, the timings and the payment flows differ.
7 min read · 21 Sept 2026Local audience targeting strategyThree different people are local to you: the one who lives near you, the one who works near you, and the one searching near you. The settings that reach each are different.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
More for retailers
Everything else we would do for you.
Or start from the overview: sales and marketing for retailers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.