Retailers · Social media
Show what came in this week, and answer the price in the comments.
Social media for a shop is where nearby people see what has just arrived and decide the trip is worth making. GullySales sets a posting routine around new stock, handles the price questions that arrive as comments, and keeps it pointed at people who live close enough to visit.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026.
For retailers
Where it usually goes wrong, and what we would do.
“New stock is the post that brings people in”
Offer graphics get scrolled past. What arrived, at what price, in which sizes brings the people who follow you for that reason.
“A follower two cities away is worth nothing”
Reach is a vanity number for a shop. A hundred followers who live on the same road are the whole account.
“Every post is asked the price”
Answer in the comment with the figure and the sizes left rather than asking them to message. The next person reading wanted the same answer.
“WhatsApp status reaches the people who already bought”
Your customers saved your number at billing. A status of the new arrivals reaches them without an algorithm in between.
What we do
What we deliver for retailers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A new arrivals routine for posts and status
Stock photographed the day it is unpacked, posted with the price and sizes, and put on WhatsApp status the same evening.
Result: Regulars know before they walk past the window.
A reply rule for the price comment
The figure, the sizes left and an invitation to come in, answered in the comment instead of being moved to a private message.
Result: One answer serves everybody reading.
Local targeting on anything paid
Boosted posts held inside the few kilometres shoppers come from, aimed at people who can actually reach the shop this week.
Result: The spend stops buying followers who will never visit.
Content planned for the shop's season
Festival stock, sale dates, the school season and the wedding season planned a few weeks ahead with what to photograph.
Result: The account is busy in the weeks that earn.
Customers shown with permission
Photographs and short films of real shoppers and what they bought, asked for at the counter and recorded.
Result: The feed looks like a shop people actually use.
Messages and visits traced
Comments, messages, status views and what staff heard at the counter, set against the figures from before the routine started.
Result: You know whether posting moved footfall.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where nearby shoppers look, and what a shop should post.
- WhatsApp Status for shoppers who gave their number
- Post the day's new arrivals with a photograph and the sizes or colours in stock. Customers saved from billing come in when they see something they want.
- Instagram reels for apparel, decor and gifting
- Film a new saree, a pair of shoes or a lamp unboxed and shown in the shop, with your area named. The action is one: message to hold the item or visit.
- Status and broadcasts for kirana and grocery
- Post the fresh fruit that arrived, a festival hamper or the home delivery cut-off, with a photograph. Households order from what they see before the shop opens.
- Google Business Profile posts and photographs
- Post the shopfront, timings on festival days and new arrivals. A shopper searching for a shop nearby decides from the latest photographs and whether it is open.
- What not to post
- Do not post a price that differs from the counter, an item that is not in the shop or a customer's photograph without a yes. Delete a sold-out post, or edit it to say it is sold.
Who it is for
This is written for these retailers.
- Apparel and footwear stores
- Electronics and appliance retailers
- Grocery and kirana stores
- Home decor and furnishing stores
- Jewellery and gifting retailers
- Multi-brand outlet stores
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we post every day?
Instagram or WhatsApp for a shop?
Who should run the shop's account when we are busy at the counter?
What should we do with a post about an item that has sold out?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for retailers.
7 min read · 21 Sept 2026NRI jewellery advertisingAn NRI buyer is two customers: the one flying in for a wedding, and the one paying from abroad for a mother who collects it. The campaigns, the timings and the payment flows differ.
7 min read · 21 Sept 2026Local audience targeting strategyThree different people are local to you: the one who lives near you, the one who works near you, and the one searching near you. The settings that reach each are different.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
More for retailers
Everything else we would do for you.
Closest to this: content and social
Also for retailers
Or start from the overview: sales and marketing for retailers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.