Retailers · WhatsApp marketing
Put the new stock in the pocket of the shopper who bought from you last.
WhatsApp marketing for a retail store is sending catalogue, arrival and festival messages to shoppers who agreed to hear from you, and answering their questions in the same app. GullySales builds the consented list, the catalogue and the reply routine.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What WhatsApp marketing means
WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.
Last updated 5 Oct 2026.
For retailers
Where it usually goes wrong, and what we would do.
“Shoppers already message shops before they visit”
A buyer sends a photograph and asks if you have this in stock. The store that answers on WhatsApp with a price and a time to come is the store they visit. A slow or missing reply sends them to the next name on the screen.
“A broadcast to strangers loses the number”
Adding anyone whose number you can find, or buying a list, gets messages reported and the account restricted. A list built from billing, with a spoken yes, protects the number that carries your regulars.
“The catalogue is the shop window on a phone”
A photograph, a name, a price and a note on sizes or colours, set out in the app's catalogue, answers half the questions before they are asked. A catalogue left empty or stale makes the shop look closed.
“Festive timing decides whether the message is read”
A note about new arrivals sent when the shopper is deep in festival buying is opened. The same note sent in a dull week is ignored. The calendar of your own selling season drives the plan, not a fixed day each period.
What we do
What we deliver for retailers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A WhatsApp Business account set up properly
Profile, hours, address, a greeting and an away message, all matching your Maps listing.
Result: The number looks like a real shop.
A catalogue of what you really sell
Your best-selling lines with clear photographs, prices and short descriptions, grouped the way a shopper looks for them.
Result: A shopper can browse without calling.
A consented broadcast list
A way to add shoppers at billing with a spoken yes, split into groups such as regulars, festival buyers and wedding enquiries.
Result: You message only people who agreed.
Message templates for your season
Wording for new arrivals, festival timings, sale days and thank-you notes, in the language your shoppers use.
Result: Staff send consistent, clear messages.
Quick replies for the questions you always get
Saved answers on price, stock, exchange and timings, with a person named to answer each day.
Result: Enquiries receive an answer from the shop, not silence.
Click-to-chat links on your listing and posts
Links from Maps, Instagram and your website that open a chat with your catalogue ready.
Result: Every online touchpoint leads to a conversation.
How the result is measured
- Messages delivered
- Reply rate
- Enquiries from WhatsApp
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these retailers.
- Apparel and footwear stores
- Electronics and appliance retailers
- Grocery and kirana stores
- Home decor and furnishing stores
- Jewellery and gifting retailers
- Multi-brand outlet stores
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the whatsapp marketing work runs
- 1
Understand current WhatsApp use
We review how customers currently message you and how consistently, if at all, it is answered.
- 2
Audit common questions
We identify the questions that come up repeatedly, which decide what should be automated first.
- 3
Set up automation and templates
An automated first response and quick reply templates are built for the most common needs.
- 4
Connect to the CRM
Conversations are linked to customer records so context carries over between team members.
- 5
Measure and optimise
We track response time and conversion, refining automated responses based on what customers actually ask.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will WhatsApp ban our number for broadcasts?
Do we need the paid WhatsApp Business API?
What should we never send?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for retailers.
7 min read · 21 Sept 2026NRI jewellery advertisingAn NRI buyer is two customers: the one flying in for a wedding, and the one paying from abroad for a mother who collects it. The campaigns, the timings and the payment flows differ.
8 min read · 21 Sept 2026How to advertise to retail business ownersA shop owner is behind the counter from ten to nine and cannot leave it. That single fact rules out most media, and it makes the lean afternoon hour and the distributor's salesman worth more than any campaign.
6 min read · 22 May 2026How to increase footfall in a retail storeBe found on Maps for what you stock, give past customers a reason to come back on WhatsApp, and run promotions tied to dates people already shop for.
More for retailers
Everything else we would do for you.
Closest to this: messaging and automation
Also for retailers
Or start from the overview: sales and marketing for retailers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.