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Personal branding · Healthcare

The planned procedure, not the emergency, is the one where you get chosen.

Personal branding for a cardiologist works on the planned half of the practice: the physician deciding where to send a positive stress test, and the family reading for a week before consenting to a stent.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a cardiologist works on the planned half of the practice: the physician deciding where to send a positive stress test, and the family reading for a week before consenting to a stent. GullySales writes that from a call with you, within council limits on medical advertising.

Also written for

Cardiologist, Interventional cardiologist, Heart specialist.

Where this sits

For cardiologists

Where it usually goes wrong, and what we would do.

  • “Most of your patients did not choose you”

    Chest pain goes to the nearest catheterisation lab and the ambulance decides. Visibility changes nothing about that half of your table, and everything about the patient whose angiogram was booked three weeks ago.

  • “The referring physician is judging your restraint”

    A general physician sending a borderline case wants to know you will not stent something that did not need it. That is a reputation, and it is built by what you have written about when not to intervene.

  • “The person reading is not the patient”

    A son in another country and a daughter who took leave are the ones searching at night, comparing bypass against angioplasty. They are looking for a doctor who explains rather than one who reassures too quickly.

  • “Preventive work needs an entirely different reader”

    A forty-year-old with a family history and a borderline lipid report is not looking for a heart specialist. They want somebody to tell them whether to worry, and they will never find you under the word cardiologist.

What we do

What we deliver for cardiologists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile the referring doctor reads in a minute

    Training, the procedures you perform, whether you run a preventive clinic, and what you send on. Registration stated, nothing claimed about results or numbers done.

    Result: A physician holding a positive stress test knows whether you are the right referral.

  2. The hour with you

    A call on a decision that was finely balanced, or the question families ask before consenting. The writing comes from that hour, and it has to be yours.

    Result: Your reasoning on record, without you writing after a day in the lab.

  3. Writing about the decision a family has to make

    What an angiogram shows, what the choice between a stent and surgery turns on, what the week afterwards involves. Educational, with no claim about any patient's outcome.

    Result: The family arrives with their questions narrowed instead of their minds made up by a forum.

  4. The preventive clinic given a name of its own

    Material about risk, screening and what a borderline report means, written for a healthy forty-year-old rather than for a cardiac patient.

    Result: Enquiries from people who are not patients yet, which is the half nobody markets.

  5. The referral loop closed

    A note back to the referring physician as routine, and a biography they can pass on, so the case returns to them after the procedure.

    Result: Physicians keep sending cases because their patients come back to them.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for cardiologists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I publish my success rates?
No. The National Medical Commission's conduct regulations and your state council restrict advertising, comparative and superlative claims, testimonials and identifiable patient material, and a published success rate is precisely the claim they are aimed at. Everything we draft explains a decision rather than promising a result. Your own council or association should confirm the position before publication, since the registration is yours.
Emergencies fill my table. Where is the gain?
In the elective work and the preventive clinic, which is where a patient has time to choose at all. If your practice is almost entirely emergency and that suits you, this is the wrong purchase and we would rather say so in the first conversation than take the fee.
What happens if I miss the call?
We do not publish that month. Writing produced without you turns into the generic heart-health material that already fills every search result, and referring physicians spot it faster than patients do. If your diary genuinely holds no free hour, this is not the thing to buy.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

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