Skip to content
GullySales
Tell us what you need

Personal branding · Healthcare

The patient cannot tell your MD from the salon two doors down.

Personal branding for a dermatologist makes a medical qualification visible in a market where anybody may call themselves a skin expert, and where the patient has already read an influencer's routine.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a dermatologist makes a medical qualification visible in a market where anybody may call themselves a skin expert, and where the patient has already read an influencer's routine. GullySales produces it from a regular hour with you, staying inside what your council permits a doctor to say.

Also written for

Dermatologist, Cosmetologist, Aesthetic physician, Trichologist.

Where this sits

For dermatologists and cosmetologists

Where it usually goes wrong, and what we would do.

  • “Your competition is not another dermatologist”

    A patient with hair fall is comparing you against a salon package, a chain clinic with a counsellor at the desk, and a video telling them to use rosemary oil. None of them carry your risk, and all of them post more than you.

  • “Aesthetic work pays, and it is where the rules bite hardest”

    Lasers, fillers and peels are what patients look for and where discounts, before and after images and outcome claims bring a complaint to your council. The medical side is what you may write about freely, so the writing starts there.

  • “Patients arrive with a screenshot and a shopping list”

    Somebody comes in having ordered four actives online and used them together. The consultation goes on unpicking that, and the only way to shorten it is for your explanation to be among the things they read first.

  • “The clinic's brand and yours are different assets”

    If the chain you consult for owns every listing, every review and every enquiry, then leaving costs you the practice. Patients came for a brand, and the brand keeps them.

What we do

What we deliver for dermatologists and cosmetologists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that spells out the qualification

    Your postgraduate degree, registration details, the conditions you treat and the procedures you perform yourself, written plainly and without a superlative.

    Result: A patient can see the difference between a dermatologist and a skin clinic before booking.

  2. The interview between clinics

    An hour on what patients came in with this month and what they had already tried on themselves. That hour is the writing, and nobody can give it for you.

    Result: Advice in your voice, without you drafting anything at the end of a clinic day.

  3. Explanations for what people search at eleven at night

    Pieces on why acne returns, what a patch test is for, how long a course runs before anything shows. Educational, with no promises and no price offers.

    Result: The patient who has been self-treating for months arrives with a question instead of a bag of products.

  4. Clinical images handled properly

    Written consent, nothing identifiable, no comparison against another practitioner and no implied result, kept within what the councils permit for patient material.

    Result: Teaching images you can use without an enquiry from your council.

  5. The medical referrals nobody chases

    Notes for physicians, paediatricians and gynaecologists on what to send you: the drug rash, the childhood eczema, the skin change in pregnancy.

    Result: Referred patients arrive already knowing why they were sent.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for dermatologists and cosmetologists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Everyone in aesthetics advertises. Why can I not?
Some of what you are looking at is being done by clinics rather than by registered practitioners, and some of it is being done in breach. The National Medical Commission's conduct regulations and your state council restrict advertising, soliciting patients, testimonials and identifiable patient material, and the registration at risk is yours rather than an agency's. Have your own council or association confirm the current position before anything goes out.
My clinic already runs ads. Is this the same budget?
No. Those two budgets chase different people. Ads reach somebody who wants a package this month. This reaches the patient who has had the problem for two years, has tried everything sold online, and now wants a doctor. If your chairs are full of the first kind and that suits you, keep the ads and skip this.
What do you need from me as the work goes on?
An hour on a call and your corrections on the drafts. That is the whole demand, and it decides whether this works, because a patient who has read a generic skincare article can tell it from a dermatologist's answer. If the hour is not available, spend the money on the clinic's enquiry handling instead.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need