Personal branding · Healthcare
She chooses in the first trimester and stays nine months, or leaves saying nothing.
Personal branding for an obstetrician or gynaecologist reaches a woman choosing somebody she will see every month for nine months, on a friend's word and one first consultation. GullySales builds it from a monthly hour with you, within the limits the councils place on claims and patient material.
In one paragraph
Personal branding for an obstetrician or gynaecologist reaches a woman choosing somebody she will see every month for nine months, on a friend's word and one first consultation. GullySales builds it from a monthly hour with you, within the limits the councils place on claims and patient material.
Also written for
Gynaecologist, Obstetrician, Fertility specialist, Gynecologist.
Where this sits
For gynaecologists and obstetricians
Where it usually goes wrong, and what we would do.
“The recommendation comes from a group you are not in”
Her sister-in-law, the apartment block's mothers' group, and a thread of women due the same month. Your name is passed around in there and you will never see what is said about you.
“The question she wants answered is the one you cannot advertise”
Every woman asks about caesarean rates in some form. A figure on a website is a comparative claim and the councils restrict exactly that, so the answer that is both honest and permitted is how you decide, written out.
“Fertility is where the category lost its credibility”
Success percentages, package pricing and patient stories have been used so heavily that a careful clinician now reads as evasive. Writing about what a cycle involves, and who it does not suit, is the ground left standing.
“Patients leave mid-pregnancy and give no reason”
She books elsewhere at seven months because a scan appointment ran three hours late and nobody explained why. You find out from the transfer request, and nothing published will fix a waiting room.
What we do
What we deliver for gynaecologists and obstetricians.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that answers the first-visit questions
Qualifications, registration, where you deliver, who covers when you are away, and what antenatal follow-up looks like with you. No claims about outcomes.
Result: A woman deciding between two names knows what the nine months will be like with each.
The hour this is built on
A call each month on what women asked and what they were too embarrassed to ask. That hour is the source of everything published, and it cannot be handed over.
Result: Your answers written down, without you working after a night on call.
Answers to what is asked in the group, not in the clinic
Pieces on what a growth scan is for, what happens once the due date passes, what recovery after delivery is honestly like. Educational and free of any promise.
Result: Your explanation is what gets forwarded into the group, instead of a rumour.
Fertility material that refuses the usual claims
What a cycle involves, what the assessment beforehand looks for, and the circumstances in which you would advise against starting. No rates, no packages, no patient stories.
Result: Couples arrive with expectations you can work with, which is the consultation you wanted anyway.
Consent and images decided in advance
A written rule for photographs, scan images and case discussion, so nothing identifiable is used and nothing implies a result. Agreed once, applied every month.
Result: Teaching material that will not turn into a complaint.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for gynaecologists and obstetricians
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The monthly rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I publish my success rates for fertility treatment?
My patients come through the hospital's antenatal package. Why would I need this?
How much time does it take every month?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Healthcare
Personal branding for the rest of the healthcare.
- Cardiologists
- Clinic owners and hospital administrators
- Dentists and orthodontists
- Dermatologists and cosmetologists
- Doctors and consultant physicians
- Fitness trainers and personal trainers
- Neurologists
- Nutritionists and dietitians
- Paediatricians
- Physiotherapists
- Psychiatrists
- Psychologists and therapists
- Surgeons
Or start from personal branding.