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Personal branding · Healthcare

She chooses in the first trimester and stays nine months, or leaves saying nothing.

Personal branding for an obstetrician or gynaecologist reaches a woman choosing somebody she will see every month for nine months, on a friend's word and one first consultation.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for an obstetrician or gynaecologist reaches a woman choosing somebody she will see every month for nine months, on a friend's word and one first consultation. GullySales builds it from a regular hour with you, within the limits the councils place on claims and patient material.

Also written for

Gynaecologist, Obstetrician, Fertility specialist, Gynecologist.

Where this sits

For gynaecologists and obstetricians

Where it usually goes wrong, and what we would do.

  • “The recommendation comes from a group you are not in”

    Her sister-in-law, the apartment block's mothers' group, and a thread of women due the same month. Your name is passed around in there and you will never see what is said about you.

  • “The question she wants answered is the one you cannot advertise”

    Every woman asks about caesarean rates in some form. A figure on a website is a comparative claim and the councils restrict exactly that, so the answer that is both honest and permitted is how you decide, written out.

  • “Fertility is where the category lost its credibility”

    Success percentages, package pricing and patient stories have been used so heavily that a careful clinician now reads as evasive. Writing about what a cycle involves, and who it does not suit, is the ground left standing.

  • “Patients leave mid-pregnancy and give no reason”

    She books elsewhere at seven months because a scan appointment ran three hours late and nobody explained why. You find out from the transfer request, and nothing published will fix a waiting room.

What we do

What we deliver for gynaecologists and obstetricians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that answers the first-visit questions

    Qualifications, registration, where you deliver, who covers when you are away, and what antenatal follow-up looks like with you. No claims about outcomes.

    Result: A woman deciding between two names knows what the nine months will be like with each.

  2. The hour this is built on

    A call on what women asked and what they were too embarrassed to ask. That hour is the source of everything published, and it cannot be handed over.

    Result: Your answers written down, without you working after a night on call.

  3. Answers to what is asked in the group, not in the clinic

    Pieces on what a growth scan is for, what happens once the due date passes, what recovery after delivery is honestly like. Educational and free of any promise.

    Result: Your explanation is what gets forwarded into the group, instead of a rumour.

  4. Fertility material that refuses the usual claims

    What a cycle involves, what the assessment beforehand looks for, and the circumstances in which you would advise against starting. No rates, no packages, no patient stories.

    Result: Couples arrive with expectations you can work with, which is the consultation you wanted anyway.

  5. Consent and images decided in advance

    A written rule for photographs, scan images and case discussion, so nothing identifiable is used and nothing implies a result. Agreed once and applied throughout.

    Result: Teaching material that will not turn into a complaint.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for gynaecologists and obstetricians

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can I publish my success rates for fertility treatment?
No, and the pressure to do it is where this specialty gets into trouble. The National Medical Commission's conduct regulations and your state council restrict advertising, comparative claims, testimonials and identifiable patient material, and fertility advertising attracts attention of its own. Have your council or your association confirm the position, because the registration is yours and not your agency's.
My patients come through the hospital's antenatal package. Why would I need this?
Because the package holds the patient only until it ends. A woman who came to a building goes back to the building for the second baby, and she never learned your name. What this builds is the share of the practice that asks for you.
How much of my time does it take?
One hour on a call, and reading the drafts. That is the whole demand and it is also the limit, because the questions women are afraid to ask can only be answered by the person they would be asking. If labour rooms make that hour impossible, put the budget into appointment and follow-up handling at the clinic.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

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Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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