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Personal branding · Healthcare

By the time they reach you they have four scan reports and no explanation.

Personal branding for a neurologist reaches a patient who has already seen three doctors, and the relative doing the searching on their behalf.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a neurologist reaches a patient who has already seen three doctors, and the relative doing the searching on their behalf. GullySales writes it from one hour-long call, inside the limits your own medical council sets on what a practitioner may publish.

Also written for

Neurologist, Neurosurgeon, Neuro specialist.

Where this sits

For neurologists

Where it usually goes wrong, and what we would do.

  • “The person searching is rarely the patient”

    A daughter looking up tremor. A wife reading about seizures. A son working out whether last week's slurred speech mattered. They are choosing for somebody who is frightened or cannot read for long.

  • “The condition is searched, the speciality is not”

    Nobody types neurologist. They type what happens before a seizure, or why one hand shakes, and what comes back is written by content farms and by drug companies.

  • “Second opinions are the practice, and nobody plans for them”

    Patients arrive with a folder of scans and a diagnosis they will not accept. What they want is somebody who will explain the reports they already have, and that can be written about without touching a single case.

  • “Long conditions build trust that stays invisible”

    Epilepsy, Parkinson's disease and migraine are followed for years. That is a practice held together by trust, and none of it can be seen by the next family who needs you.

What we do

What we deliver for neurologists.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for a caregiver

    The conditions you follow, whether you run a dedicated clinic for any of them, how long a first consultation takes and what records to bring. Qualifications and registration stated plainly.

    Result: The relative doing the searching can decide whether the trip across the city is worth it.

  2. One call

    An hour on what families get wrong about a condition you see every week, or the question that comes up at every follow-up. No other hour substitutes for it.

    Result: Explanations in your own words, produced without you writing between clinics.

  3. Writing the condition, not the speciality

    What a seizure looks like and what to do during one, what a scan report means and does not mean, when a headache needs imaging. Educational, with nothing that promises a result.

    Result: The family searching a symptom at midnight finds a neurologist's account rather than an advertisement.

  4. What to bring, sent before the first visit

    A plain note on the records, scan discs and drug history you need, sent at the moment an appointment is booked.

    Result: A first consultation spent on the patient rather than on hunting for old reports.

  5. The referring network kept warm

    A biography and a short note for physicians, paediatricians and rehabilitation units on what to send and what you handle, with the case returned to them afterwards.

    Result: Referrals from doctors who have watched their patients come back explained.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for neurologists

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where is the line on writing about patients?
Nothing identifiable, and nothing that reads as a promise. The National Medical Commission's regulations and your state council restrict advertising, soliciting, testimonials and patient material, and consent does not cure an outcome claim. We write about conditions rather than about people. Your own council or association should confirm the current position before publication, because it is your registration.
Most of my admissions come through the stroke unit. Does this help?
Hardly at all, and that is worth saying before you spend anything. Acute stroke arrives by ambulance and by protocol. This works on the outpatient half, the epilepsy and movement disorder follow-ups and the second opinions, and if that half is small in your practice the money belongs elsewhere.
I have no time to write. Is this still possible?
Yes, as long as you can talk for an hour. You speak, we draft, you correct, and nothing goes out until you have read it. If even that hour cannot be found in a clinic week, do not buy this, because material written without you will read exactly like the content those families are already wading through.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

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