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Personal branding · Healthcare

Three hospitals list you, and all three list a different consulting time.

Personal branding for a consultant physician is the accuracy and reach of your own name rather than the hospital's: where you sit, what you treat, and what a patient reads before deciding to wait for you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a consultant physician is the accuracy and reach of your own name rather than the hospital's: where you sit, what you treat, and what a patient reads before deciding to wait for you. GullySales writes and maintains it at the cost of an hour of your time, inside what the medical councils permit.

Also written for

Doctor, Consultant doctor, Physician, General practitioner.

Where this sits

For doctors and consultant physicians

Where it usually goes wrong, and what we would do.

  • “Your name returns four answers and two are wrong”

    You consult at your own clinic, at a hospital on Tuesdays and at a second one on Saturdays. Each has its own listing, an old phone number and a photograph from ten years ago. A patient reading all four books whoever is clearer.

  • “The physician is the door everyone else walks through”

    You see the fever that turns out to be dengue and the tiredness that turns out to be thyroid, and you decide who the patient sees next. The specialists you refer to are visible. You, who were chosen first, are not.

  • “Patients arrive having already decided what they have”

    Somebody with a week of stomach pain has read three articles and a forwarded message before sitting down. The consultation starts with you undoing that, and it would be shorter if one of the things they read had been yours.

  • “A full outpatient department is not a practice that lasts”

    Today's volume comes from the hospital's name and the location. If you move, or the hospital changes its arrangement, patients do not follow a name they were never given.

What we do

What we deliver for doctors and consultant physicians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One version of you, everywhere

    Qualifications, registration details, consulting hours and phone numbers made identical across hospital pages, practice directories and your Google profile. Old listings claimed or corrected.

    Result: A patient reading two listings gets the same answer from both and turns up at the right place.

  2. An hour between outpatient sessions

    One call, on the question patients asked most that week or a presentation you nearly missed. Everything written that month comes out of it, and nobody can sit that hour for you.

    Result: Your explanations on record, without you writing anything after a fourteen-hour day.

  3. Plain answers to what people search at night

    Pieces on when a fever needs a test, what a routine health check does and does not show, why a course of tablets has to be finished. No patient identified, and no claim about what a treatment will achieve.

    Result: The patient arrives having read your answer instead of a forwarded one.

  4. The referral relationship, put in writing

    A short note on what you send on and what you keep, shared with the specialists who receive your patients, plus a biography they can use when they refer back.

    Result: Referrals travel both ways instead of only one.

  5. Your name kept separate from the building

    Where the hospital permits it, your profile page written properly, and your own presence maintained so that it moves when you do.

    Result: Changing hospitals costs you a listing rather than a practice.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for doctors and consultant physicians

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is advertising allowed for doctors?
No, and the restrictions are tighter than most clinics assume. The National Medical Commission's conduct regulations and your state medical council limit advertising, soliciting patients, testimonials and identifiable patient material, and complaints are acted on. Everything we draft is educational and free of outcome claims. Your own council or medical association should confirm the current position before publication, because the registration is yours.
The hospital does its own marketing. Why would I pay for this?
Because the hospital markets the hospital. Its campaigns fill the outpatient department in general and stop the day your arrangement there changes, and a patient who came for the building stays with the building. What travels with you is a name somebody searched for.
I already see patients until nine at night. What is this for?
Then it is probably not for you yet. A fuller waiting room is not a better practice, and the honest answer is to fix appointment flow and follow-up first. Tell us what you need and we will say which of the two you need. If the hour for the interview is not in your week either, we will say that too.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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