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Personal branding · Healthcare

A consultant deciding where to take a chair is reading about you, not the clinic.

Personal branding for a clinic owner or hospital administrator is the visibility of the person running the place: what a consultant weighing a chair, a referring doctor or a company buying health checks finds when they look you up.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a clinic owner or hospital administrator is the visibility of the person running the place: what a consultant weighing a chair, a referring doctor or a company buying health checks finds when they look you up. GullySales writes and runs it from a regular conversation with you, and keeps clinical claims out of it.

Also written for

Clinic owner, Hospital administrator, Healthcare consultant, Medical director.

Where this sits

For clinic owners and hospital administrators

Where it usually goes wrong, and what we would do.

  • “Your audience is not the patient”

    Patients choose the doctor who will treat them. The people reading about you are the consultant deciding whether to join, the general practitioner deciding where to send a case, and the HR head placing next year's health checks.

  • “If you are not registered, clinical claims are not your sentence to write”

    An administrator writing about treatment reads as marketing and puts the hospital's registered doctors in an awkward position. Your subject is how the place is run: theatre turnaround, night cover, what happens to a complaint after it is made.

  • “Every visiting consultant who leaves takes a diary with them”

    When the practice rests on two names, their departure is a revenue event before it is anything else. Profiles for each doctor on the roll, and an owner who is visible to doctors, spread that load.

  • “Referring doctors check the person, not the brochure”

    A general practitioner in Rajajinagar sending a patient across town wants to know who answers when something goes wrong at eleven at night. No hoarding on Outer Ring Road answers that question.

What we do

What we deliver for clinic owners and hospital administrators.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile written for a doctor to read

    Your bio on the hospital site and on Google, built around the units you have set up and run, with your own registration stated if you hold one. No claim about treatment outcomes anywhere in it.

    Result: A consultant weighing your offer finds somebody who has run a department, not a stock photograph.

  2. The interview, taken after the management meeting

    An hour with you on a decision from that month: an equipment purchase, a rota change, a complaint you handled badly the first time.

    Result: Material in your words without you drafting anything at the end of a long week.

  3. Writing on how the place runs, not on how to treat

    Pieces on patient flow, on accreditation paperwork, on why discharge takes four hours and what you changed about it. Approved by you, and by your medical director wherever it touches clinical ground.

    Result: Standing with doctors and corporate buyers, without stepping on anyone's registration.

  4. Your consultants in the frame

    Profiles and case write-ups for each doctor on the roll, with the procedures they lead and the days they sit, so the hospital does not read as one name.

    Result: A new consultant's list fills without you making every introduction yourself.

  5. The answer a corporate buyer asks for

    A plain page on your health check packages, who reports on them and how quickly, ready for the day a company's HR head asks instead of the week after.

    Result: Corporate enquiries that arrive knowing what you actually offer.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for clinic owners and hospital administrators

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
I am a doctor as well as the owner. Does the advertising code apply to me?
Yes, and it is your registration at risk rather than the company's. The National Medical Commission's code and your state council restrict advertising, claims and patient testimonials for a registered practitioner. Have your own council or compliance adviser confirm the current position before anything is published.
Should this be about me or about the hospital?
About the hospital when the name on the board is what brings patients in, and about you when doctors and referrers are what you are short of. The first conversation is where that gets decided. Some owners come for this and find their careers page is the weaker link.
Will this bring us more patients?
Not directly, and we would rather say so. Patient volume comes from the clinic's own search presence and from how fast the front desk answers the phone. This work moves doctors, referrers and corporate buyers, which is a different queue.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

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