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Personal branding · Healthcare

Every promise your category made has been broken, and you sell against that.

Personal branding for a dietitian has to establish a qualification in a market crowded with diet plans sold by people who hold none.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a dietitian has to establish a qualification in a market crowded with diet plans sold by people who hold none. GullySales produces that from a regular conversation, written around what you refuse to promise as much as around what you do.

Also written for

Nutritionist, Dietitian, Clinical dietitian.

Where this sits

For nutritionists and dietitians

Where it usually goes wrong, and what we would do.

  • “The reader has already been sold to four times”

    A woman with polycystic ovary syndrome has bought two apps, a coach's package and a tea. She is not looking for a fifth plan. She wants somebody to tell her why the first four stopped working.

  • “Your best referral is three words long”

    A physician looks at a blood sugar report and says see a dietitian, without giving a name. The patient walks out and searches, and the first screen of results is packages and weight loss offers.

  • “Clinical work and weight loss are two practices”

    Renal diets, oncology nutrition and paediatric feeding come from hospital referrals and pay on a different basis from the transformation market. Writing that chases both makes the clinical referrer doubt you.

  • “The claims that sell fastest are the ones you must not make”

    Kilos in weeks, before and after photographs, client transformations. They are what the market rewards and what will cost you a professional complaint, so the writing has to work without them.

What we do

What we deliver for nutritionists and dietitians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile built on the qualification

    Your degree, your accreditation or registration, hospital attachments, the clinical conditions you handle and the ones you refer on. Consultation format and duration stated.

    Result: A patient sent by a doctor can tell you apart from an app subscription.

  2. The hour

    A call on what clients arrived believing and what changed for them. Everything written comes from that hour, and it cannot be handed to anybody else.

    Result: Practical writing in your voice, without you typing on a Sunday.

  3. Writing that takes apart what they have already tried

    Why an elimination diet stopped working, what a food label hides, what a diabetic Indian breakfast looks like in practice. Educational, with no promise about weight or numbers.

    Result: The reader who has failed four plans books a consultation instead of buying a fifth.

  4. Proof without transformations

    Consented, anonymous descriptions of what a plan involved and how long it ran, with no photographs and no outcome claim, set beside your qualifications and attachments.

    Result: Something credible to show, and nothing that invites a complaint.

  5. The clinical referral route

    A note for physicians, endocrinologists, nephrologists and paediatricians on the conditions you take, the assessment you run and what you send back.

    Result: Doctors start giving your name rather than only the word dietitian.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for nutritionists and dietitians

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is my field regulated like a doctor's?
Partly, and it is moving. Dietitians are being brought under the allied and healthcare professions framework, the rollout differs from state to state, and accreditation through your professional association already carries obligations about claims. Whichever applies to you, anything promising a result or showing a client's before and after is the risk. Confirm the current position with your registering body or association, because it is your standing at stake.
Can I show client results? Everyone else does.
Everyone else is taking a risk on your behalf and will not be there when it is questioned. Outcome claims, comparisons with other practitioners and identifiable client material are the three that cause trouble, and a photograph with the face blurred is still identifiable to the people who know her. We write about the process and the reasoning instead.
How much of my time does this take once it is running?
An hour on a call, plus your edits. A dietitian's answer to why the last plan failed does not survive being written by somebody who has never taken a diet history, and readers in this category are unusually good at spotting it. Without that hour, spend the budget on advertising and be honest that it is a different purchase.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Healthcare

Personal branding for the rest of the healthcare.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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