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GullySales

Personal branding · Healthcare

Every promise your category made has been broken, and you sell against that.

Personal branding for a dietitian has to establish a qualification in a market crowded with diet plans sold by people who hold none. GullySales produces that from a monthly conversation, written around what you refuse to promise as much as around what you do.

In one paragraph

Personal branding for a dietitian has to establish a qualification in a market crowded with diet plans sold by people who hold none. GullySales produces that from a monthly conversation, written around what you refuse to promise as much as around what you do.

Also written for

Nutritionist, Dietitian, Clinical dietitian.

Where this sits

For nutritionists and dietitians

Where it usually goes wrong, and what we would do.

  • The reader has already been sold to four times

    A woman with polycystic ovary syndrome has bought two apps, a coach's package and a tea. She is not looking for a fifth plan. She wants somebody to tell her why the first four stopped working.

  • Your best referral is three words long

    A physician looks at a blood sugar report and says see a dietitian, without giving a name. The patient walks out and searches, and the first screen of results is packages and weight loss offers.

  • Clinical work and weight loss are two practices

    Renal diets, oncology nutrition and paediatric feeding come from hospital referrals and pay on a different basis from the transformation market. Writing that chases both makes the clinical referrer doubt you.

  • The claims that sell fastest are the ones you must not make

    Kilos in weeks, before and after photographs, client transformations. They are what the market rewards and what will cost you a professional complaint, so the writing has to work without them.

What we do

What we deliver for nutritionists and dietitians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile built on the qualification

    Your degree, your accreditation or registration, hospital attachments, the clinical conditions you handle and the ones you refer on. Consultation format and duration stated.

    Result: A patient sent by a doctor can tell you apart from an app subscription.

  2. The monthly hour

    A call on what clients arrived believing and what changed for them. Everything written comes from that hour, and it cannot be handed to anybody else.

    Result: Practical writing in your voice, without you typing on a Sunday.

  3. Writing that takes apart what they have already tried

    Why an elimination diet stopped working, what a food label hides, what a diabetic Indian breakfast looks like in practice. Educational, with no promise about weight or numbers.

    Result: The reader who has failed four plans books a consultation instead of buying a fifth.

  4. Proof without transformations

    Consented, anonymous descriptions of what a plan involved and how long it ran, with no photographs and no outcome claim, set beside your qualifications and attachments.

    Result: Something credible to show, and nothing that invites a complaint.

  5. The clinical referral route

    A note for physicians, endocrinologists, nephrologists and paediatricians on the conditions you take, the assessment you run and what you send back.

    Result: Doctors start giving your name rather than only the word dietitian.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for nutritionists and dietitians

  1. 1

    Work out whether this is even your bottleneck

    The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The monthly rhythm

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is my field regulated like a doctor's?
Partly, and it is moving. Dietitians are being brought under the allied and healthcare professions framework, the rollout differs from state to state, and accreditation through your professional association already carries obligations about claims. Whichever applies to you, anything promising a result or showing a client's before and after is the risk. Confirm the current position with your registering body or association, because it is your standing at stake.
Can I show client results? Everyone else does.
Everyone else is taking a risk on your behalf and will not be there when it is questioned. Outcome claims, comparisons with other practitioners and identifiable client material are the three that cause trouble, and a photograph with the face blurred is still identifiable to the people who know her. We write about the process and the reasoning instead.
What do you need from me every month?
An hour on a call, plus your edits. A dietitian's answer to why the last plan failed does not survive being written by somebody who has never taken a diet history, and readers in this category are unusually good at spotting it. Without that hour, spend the budget on advertising and be honest that it is a different purchase.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit