Personal branding · Healthcare
Patients choose the dentist, then find the clinic. Make that order work for you.
Personal branding for a dentist is the visibility of the practitioner rather than the clinic: the profile a nervous patient reads before booking an implant, and the explanations that answer what they are afraid to ask.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Personal branding for a dentist is the visibility of the practitioner rather than the clinic: the profile a nervous patient reads before booking an implant, and the explanations that answer what they are afraid to ask. GullySales writes it from the hour you can spare between clinics, with claims and patient photographs kept inside the limits your councils set.
For dentists and orthodontists
Where it usually goes wrong, and what we would do.
“The expensive cases are decided by trust, not by the offer”
Nobody shops for a root canal on price alone. A patient weighing an implant or full-mouth rehabilitation reads about the person who will do it, and often reads for weeks before ringing.
“Your name and the clinic's name are two different searches”
Patients referred by a friend search you, not the clinic. If the first result is a listing you have not touched since 2019, or another dentist with the same surname, that referral goes cold.
“Fear is the objection, and only a clinician can answer it”
The real questions are whether it will hurt, how long it takes and why it costs what it does. The front desk cannot answer them credibly. You can, and it is the one thing a competitor cannot copy.
“An associate-led practice cannot be built on one name”
If every enquiry asks for you, your associates stay idle and your chair time caps your revenue. The associates need profiles and cases of their own from the start.
What we do
What we deliver for dentists and orthodontists.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A profile that answers a nervous patient
Your bio on the clinic site and on Google, written around qualifications, the procedures you actually do and how long you have done them. Registration details stated plainly, no superlatives.
Result: A patient searching your name before an implant consultation finds the dentist, not a directory stub.
The hour between two clinics
Usually a case that went well, or the question every patient asks once the chair goes back. The writing comes from that call, and an associate cannot sit it for you.
Result: Content in your own words without you writing after a twelve-hour day.
Procedure explainers under your name
Plain pieces on what an implant involves, why a crown costs what it does, what happens in a painless root canal. Drafted from the interview, approved by you before publication.
Result: The patient arrives having already read your answer to the question they were nervous about.
Before-and-after material, handled properly
Clinical photographs used only with written patient consent and inside advertising limits set by the Dental Council and your state council. Nothing that promises an outcome.
Result: Evidence a patient can look at, without a complaint you would have to answer.
Talks, study clubs and the trade press
A short and long biography, a current photograph, the subjects you can speak on, and pitches to dental study groups and local press when the subject fits.
Result: Referrals from other dentists who send cases outside their own scope.
Your associates in the frame
Profiles and cases for each associate, with the procedures they lead, so the practice is not one diary.
Result: An associate's chair fills without you being asked for by name.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
How the work runs for dentists and orthodontists
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Work out whether this is even your bottleneck
The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The routine
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.
Before you hire anyone
The first thing to do yourself.
It costs nothing, and it shows what a buyer sees before they ever call you.
- Search your own name and your practice or business name in a private browser window, and list the first ten results.
- Open your profile on each major platform and check that the name, photo, description and contact details agree.
- Ask two people who recently chose you what they looked up first, and write down their answers.
Judge any provider
What to ask any agency or ghost-writer.
Useful whoever you choose, including us.
- Who writes my words, and do I approve everything before it goes out?
- Which of my own details and claims will you need to check with me before publishing?
- What will you not write because of the rules my profession follows?
- Whose account do the profiles and the content sit in, and what happens to them if we stop?
- What do you count as a result, and what will you not promise?
Where this fits
Three pieces of sales work, in this order.
GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is this allowed? Dental advertising has rules.
I already run ads for the clinic. Is this the same thing?
How much of my time does this actually take?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Healthcare
Personal branding for the rest of the healthcare.
- Bariatric and metabolic surgeons
- Cardiologists
- Clinic owners and hospital administrators
- Dentists who focus on implants and smile design
- Dermatologists and cosmetologists
- Doctors and consultant physicians
- Endocrinologists and diabetologists
- Fitness trainers and personal trainers
- Gastroenterologists and hepatologists
- Gynaecologists and obstetricians
- IVF and fertility specialists
- Neurologists
- Neurosurgeons and spine surgeons
- Nutritionists and dietitians
- Oncologists and cancer surgeons
- Ophthalmologists and eye surgeons
Or start from personal branding.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.