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Commercial real estate developers and brokers · Buyer persona

The admin head, the retail site manager and the investor need different pages.

A buyer persona for commercial real estate is a short written card describing one kind of occupier or investor: who decides, what starts the search, what they check and what makes them sign. GullySales writes the cards from your own leases and lost deals, and uses them to shape building pages, broker packs and ads.

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A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Marketing planners arrange product photographs and campaign materials

What buyer persona means

A buyer persona is a plain description of the kind of customer who actually buys from you. It includes what they search, what worries them and who else they ask before deciding. GullySales builds this from real enquiries and past sales rather than a generic template, then uses it to write every page and advert.

Also for commercial real estate developers and brokers

Sales and marketing for commercial real estate developers and brokers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Writing for the broker instead of the occupier”

    Brokers forward what you give them. If the pack speaks only of rent and area, the HR head who must sell the move to staff has nothing to read.

  • “Treating a retail chain like an office tenant”

    A retail site team asks about frontage, signage and the brands next door. Sending them an office factsheet tells them you have not read the brief.

  • “Assuming the caller decides”

    The admin head who rings rarely signs. The CFO, a founder or a regional head office does, and each needs a different answer.

What we do

What we deliver for commercial real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A card for the corporate office occupier

    The admin or facilities head, the CFO and the HR head: what each checks, and what each fears about a move.

    Result: Building pages answer all three readers.

  2. A card for the retail expansion team

    The site acquisition manager of a chain, what they look for in a street and the approvals they need from head office.

    Result: Retail pages lead with the street, not the lobby.

  3. A card for the logistics occupier

    The 3PL or e-commerce operations head, their capacity plan, and the specifications that rule a shed in or out.

    Result: Warehouse pages follow the logistics head's checklist.

  4. A card for the pre-leased investor

    The HNI or family office buying for rental income, the documents they ask for and the adviser who reviews them.

    Result: Investor material leads with the tenant and the lease, not renders.

  5. Cards checked against signed leases

    Each card compared with the deals you recently signed and lost, and rewritten wherever it does not match.

    Result: The cards describe who signs with you.

How the result is measured

  • Enquiry match to persona
  • Conversion rate by persona
  • Content aligned to persona

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full B2B and B2C buyer persona development page

A persona card for this occupier

Here is a typical card for the admin head of a mid-sized company moving its office.

An example, not a fact about your tenants. Hold each line against your signed leases and lost requirements, and rewrite whatever does not match.

Who they are
Typical: an admin or facilities head at a technology or services company of a few hundred staff, running the move alongside the day job. Check against the job titles on your signed leases.
What starts the search
Typical: a lock-in ending, a hiring plan the current office cannot hold, or a return-to-office decision. Ask every requirement what triggered it and record the answer.
What worries them
Typical: staff resigning over a longer commute, fit-out running past the move date, and charges that appear after signing. List the worries raised on your last few tours.
What they compare you with
Typical: two Grade A buildings on the same corridor, a managed office with fit-out included, and staying put on renegotiated terms. Ask the broker which buildings are on the shortlist.
Who else decides
Typical: the CFO on cost, the HR head on location, and a founder or regional head on the final call. Find out who has not toured and offer them a visit.
What makes them say yes
Typical: a test fit that holds their headcount, a rent-free fit-out period and a landlord's team that answered every question in writing. Check which of these your recent signings asked for.

Who it is for

This is written for these commercial real estate developers and brokers.

  • Office and IT park developers
  • Retail, high street and showroom space owners
  • Warehousing and logistics park developers
  • Industrial shed and land owners near state industrial estates
  • Commercial brokers and tenant representation firms
  • Managed office and coworking operators
  • Sellers of pre-leased shops and offices
  • Owners of single commercial buildings leasing floor by floor

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for commercial real estate developers and brokers

  1. 1

    Audit how requirements arrive

    We check how broker requirements, portal enquiries and calls from the to-let banner are received, who answers them, and whether the first introduction is written down.

  2. 2

    Build the building and floor pages

    A page and a factsheet per building, with floor plates, areas, efficiency, power, parking and terms, so a broker or admin head can shortlist without a call.

  3. 3

    Equip the brokers

    A broker pack at one link, a first-introduction rule in writing and a commission sheet, sent to the brokers active on your corridor.

  4. 4

    Reach occupiers directly

    Micro-market search pages, LinkedIn for admin and facilities heads, and portal listings for small occupiers, all sending enquiries into one record.

  5. 5

    Track each requirement to a signed lease

    One CRM record per requirement, from first call through tours, test fits and the term sheet to the lease or sale deed, reported against the baseline.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
How many personas does a commercial landlord need?
One for each kind of space you actually lease or sell, and no more. An office park may need two, a corporate occupier and a startup founder. A mixed development with shops and a warehouse wing needs a card for each.
How do we check a persona against real tenants?
Take the leases signed and the requirements lost over the last year, and note who called, who toured and who signed each one. Where the card disagrees with that record, the record wins. Ask a couple of sitting tenants how their search started.
Can the leasing team use the personas on calls?
Yes, as opening questions for each kind of occupier. A founder is asked about hiring plans; a retail site manager about the street and the frontage. The same cards decide the LinkedIn audiences and the ad wording.
Is a commercial occupier different from a home buyer?
Yes. A home is decided by a family; a commercial lease by a company, with an approval note, a budget owner and a lawyer. Write for several readers on one page, and give each the part they check.
Do you work with commercial brokers or only with developers?
Both. A developer or landlord needs building pages, a broker pack and a record of who introduced each occupier. A broker needs micro-market pages and a requirement record that does not live in one person's phone, and the free audit shows which comes first.
Do we need RERA registration to market commercial space?
It depends on whether you sell units or lease them, and on your state's rules, which change. A project selling offices or shops to buyers may need registration before it is advertised. Check with your lawyer before any sale campaign runs; we publish registration details only after you confirm them in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for commercial real estate developers and brokers.

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Everything else we would do for you.

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Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

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