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GullySales
GullySales
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Commercial real estate developers and brokers · Pay per click advertising

Pay for searches from companies with a move date, not from people looking for a desk.

Paid search for commercial real estate buys the searches a company makes for office, retail or warehouse space in a named area. It also blocks the clicks from desk hunters, job seekers and home renters. GullySales splits campaigns by space type and micro-market, and counts tours and term sheets rather than clicks.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Media planners review campaign artwork beside a window overlooking a commercial street

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for commercial real estate developers and brokers

Sales and marketing for commercial real estate developers and brokers, the overview.

Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For commercial real estate developers and brokers

Where it usually goes wrong, and what we would do.

  • “Coworking day passes eat an office budget”

    Searches for a hot desk, a day pass or a virtual office address cost the same click as a company moving its whole team. They never sign a lease.

  • “Brokers click your ads too”

    A broker researching inventory for a client clicks, fills the form and becomes a lead that is already somebody else's introduction. Count those separately.

  • “A form asking only a name is useless here”

    Without seats or area, the move date and the current lease end, your team cannot tell a founder wanting a cabin from a regional office moving everyone.

What we do

What we deliver for commercial real estate developers and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns split by space type

    Separate campaigns for fitted offices, bare-shell floors, retail units and warehouses, so a warehouse budget never pays for showroom searches.

    Result: You see what each kind of space costs to fill.

  2. Negative lists against desks, jobs and homes

    Blocks on day pass, hot desk, virtual office, job, internship, PG, flat and house, checked against the search terms report.

    Result: The budget stops buying people who will never sign a lease.

  3. A landing page per building with a requirement form

    Floor plates, area, rent basis, power and parking, with a form asking seats or area, the move date and when the current lease ends.

    Result: The leasing team knows which requirement to ring first.

  4. Call tracking on every ad and page

    A tracked number per campaign, so a call from an ad is told apart from a call off the to-let banner or a broker's referral.

    Result: Calls are counted by source, not guessed.

  5. LinkedIn campaigns for admin and facilities heads

    Ads to admin, facilities and finance roles at companies of the right size in the city, used where the building suits a corporate occupier.

    Result: The decision maker sees the building before the broker's shortlist arrives.

  6. Spend set against tours and term sheets

    Cost per requirement, per tour and per signed term sheet by campaign, against the baseline recorded at the audit.

    Result: Ad money is judged on leases, not leads.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from companies needing space, and the ones from desk hunters, job seekers and brokers.

Office space for rent in a named area
Bid. A company typing the area and office space is shortlisting. Put the area, the space type and fitted or bare shell in the ad, and send the click to that building's page.
Warehouse or godown for lease near a highway
Bid where you hold sheds, naming clear height and the exit in the ad. Add cold storage as a negative if you do not offer it, and keep small godown searches off a Grade A park.
Coworking, hot desk, day pass and virtual office
Block, unless you run managed offices. These searchers want a desk or an address for GST registration, not a floor. Add them as negatives before the first day's spend.
Leasing jobs and property management courses
Block. Add job, salary, vacancy, course and internship. People hunting leasing or facility jobs type the same words as your occupiers.
The page the ad sends people to
The building page with floor plates, area, rent basis and a short form asking seats or area, move date and lease end. Never the home page with a render.
What counts as a requirement
A call or form naming area or seats, a move date and a decision maker, plus every tour that happened. Mark the ones that reached a term sheet, so you cost the lease, not the click.

Who it is for

This is written for these commercial real estate developers and brokers.

  • Office and IT park developers
  • Retail, high street and showroom space owners
  • Warehousing and logistics park developers
  • Industrial shed and land owners near state industrial estates
  • Commercial brokers and tenant representation firms
  • Managed office and coworking operators
  • Sellers of pre-leased shops and offices
  • Owners of single commercial buildings leasing floor by floor

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for commercial real estate developers and brokers

  1. 1

    Audit how requirements arrive

    We check how broker requirements, portal enquiries and calls from the to-let banner are received, who answers them, and whether the first introduction is written down.

  2. 2

    Build the building and floor pages

    A page and a factsheet per building, with floor plates, areas, efficiency, power, parking and terms, so a broker or admin head can shortlist without a call.

  3. 3

    Equip the brokers

    A broker pack at one link, a first-introduction rule in writing and a commission sheet, sent to the brokers active on your corridor.

  4. 4

    Reach occupiers directly

    Micro-market search pages, LinkedIn for admin and facilities heads, and portal listings for small occupiers, all sending enquiries into one record.

  5. 5

    Track each requirement to a signed lease

    One CRM record per requirement, from first call through tours, test fits and the term sheet to the lease or sale deed, reported against the baseline.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Houzeome Interior Design Studio

    Situation
    A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
    What we did
    • A custom site build
    • The studio's own photography
    • One brand across the site
    • Six project pages
    Result
    • Six real projects published, each with its own detailed case-study page
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we bid on our own building's name?
Yes, on a small campaign. Brokers and portals bid on well-known building names, and an occupier who searches yours should reach your page with the free floors and the rent basis. The search terms report shows who else is appearing.
Do call-only ads suit office leasing?
For small offices and shops, yes, because those owners ring rather than fill forms. For a corporate floor, send the click to the building page, since the admin head wants the floor plate before she talks. Track both by source.
How do we tell a broker's enquiry from an occupier's?
Ask on the form whether they are enquiring for their own company or for a client, and record the answer. Treat broker enquiries under your introduction rule. Judge the account on occupier tours, since broker clicks swell the lead count.
Can we track calls from ads without changing our main number?
Yes. Put a tracked forwarding number on the ads and the landing page that rings your leasing desk, and keep the main number on the banner and the building. Each call then carries its source into the record.
Do you work with commercial brokers or only with developers?
Both. A developer or landlord needs building pages, a broker pack and a record of who introduced each occupier. A broker needs micro-market pages and a requirement record that does not live in one person's phone, and the free audit shows which comes first.
Do we need RERA registration to market commercial space?
It depends on whether you sell units or lease them, and on your state's rules, which change. A project selling offices or shops to buyers may need registration before it is advertised. Check with your lawyer before any sale campaign runs; we publish registration details only after you confirm them in writing.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for commercial real estate developers and brokers.

All articles

More for commercial real estate developers and brokers

Everything else we would do for you.

Or start from the overview: sales and marketing for commercial real estate developers and brokers.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit