Electrical and lighting dealers · Email marketing
Quotations, purchase orders and consultants all live in an inbox.
Email in this trade belongs to the project side: the bill of materials you priced, the consultant who wants a specification sheet, the fit-out firm raising a purchase order. GullySales builds that list, sends quotations in a form that survives, and leaves the counter on WhatsApp.
What email marketing means
Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.
Also for electrical and lighting dealers
- SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Lead generation for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Local SEO for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Social media marketing for electrical and lighting dealers
Sales and marketing for electrical and lighting dealers, the overview.
For electrical and lighting dealers
Where it usually goes wrong, and what we would do.
“A quotation on chat cannot be attached to a purchase order”
Project buyers need a document with a number, a date and terms that their accounts team can file. Sending it as a photograph is why you are asked for it again a week later.
“A consultant's supplier folder is an inbox”
A specification sheet and a brand list that can be searched six months later is how you stay on a project. Nothing in a chat window lasts that long.
“The monthly note to fit-out firms beats any advertisement”
New ranges, stock positions and lead times, sent to the twenty firms that buy in volume. Short, dated and useful is the whole formula.
“Retail customers will not read it”
A family who bought a chandelier does not open dealer mail. Keep them on WhatsApp and keep the list to people who buy against a purchase order.
What we do
What we deliver for electrical and lighting dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A project contact list worth keeping
Consultants, fit-out firms, builders and facility managers in your area, with the person who specifies and the person who raises the order.
Result: You write to people who place volume orders.
A quotation format that answers itself
Item list with brands and specifications, rates, taxes, delivery terms, validity and a contact, under a subject line that can be searched.
Result: Fewer quotations come back with questions.
A monthly note on ranges and stock
One new range, the current position on fast-moving items and a completed project, short enough to read on a phone.
Result: You stay in mind between projects.
A specification sheet a practice can file
Brands carried, approved luminaire types, sample terms and project references, attached in a form that can be found again.
Result: Your name is there when a specification is written.
A follow-up rule on every quotation
A call date recorded against each quotation sent, with a short mail where nobody answers, until the outcome is known.
Result: Project quotes stop disappearing.
Consent and list hygiene
Permission recorded when an address is added, an unsubscribe line in each send, and inactive addresses cleared each quarter.
Result: The list stays small and your mail keeps landing.
How the result is measured
- Open rate
- Click rate
- Enquiries from email
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these electrical and lighting dealers.
- Electrical trade counters serving electricians and contractors
- Decorative and architectural lighting showrooms
- Switchgear, cable and wire distributors
- Fan, light and home electrical retail stores
- Electrical equipment suppliers for industrial and project buyers
- Solar and LED lighting dealers
- Smart home switches and automation dealers
- Multi-brand electrical dealers with a project sales team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electrical and lighting dealers
- 1
Assess
We look at who buys at your counter, how showroom visits are recorded, how project quotes are followed up and how you appear on Maps.
- 2
Record the buyers
A record of electricians, showroom visitors and project quotes, with follow-up rules for each.
- 3
Show both sides of the shop
Maps, website pages and Instagram set up so the trade counter and the lighting showroom are each found by their own buyers.
- 4
Reach the influencers
Programmes for electricians, designers and consultants, with referrals recorded against each.
- 5
Grow each order
Whole-house lighting packages and smart switch upgrades, reviewed against actual sales.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Bon Millette
- Situation
- A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
- What we did
- A site that matches the food
- The story in a trust-building order
- Product sections with full disclosure
- A short path from reading to buying
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What goes in a quotation mail so it does not come back with questions?
How often should we write to consultants and fit-out firms?
How do we compete with Amazon for lighting?
How can we get electricians to send owners to us?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for electrical and lighting dealers
Everything else we would do for you.
- SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Lead generation for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Local SEO for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Social media marketing for electrical and lighting dealers
- Content marketing for electrical and lighting dealers
Or start from the overview: sales and marketing for electrical and lighting dealers.