One shop, two searchers: the contractor after MCBs and the family after a chandelier.

1. Separate sections for trade and for lighting

   One part of the site written for electricians and contractors, another for families and designers, each with its own pages and its own enquiry route.

   Result: Both buyers find something written for them.

2. A page for each lighting category

   Chandeliers, profile and cove lighting, track, outdoor and facade fittings and fans, photographed lit, with wattage, finish and range named.

   Result: A search that names a room and a fitting ends at your page.

3. Stock pages for the ranges you hold

   The switchgear, cable, fan and lighting ranges on your shelves, the sizes carried and how quickly a non-stock item arrives.

   Result: A contractor checking availability has a reason to call.

4. A supply page written for consultants

   The luminaire types, the brands your specifications approve, the kinds of projects you have supplied and the person to contact.

   Result: Your name reaches the list before the tender does.

5. Locality pages for where you deliver

   The neighbourhoods and industrial areas your vehicle reaches, with delivery timings and the counter's opening hours.

   Result: Search brings buyers from streets you can supply.

6. Slow pages and dead links repaired

   Loading speed, the image weight on lighting pages, headings and links pointing at products you no longer carry.

   Result: The pages you wrote actually get read.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.