Electrical and lighting dealers · Social media
Instagram sells the chandelier and WhatsApp status sells the new stock.
Social media splits the way the shop does: lit fittings for families and designers on Instagram, new stock for the electricians in your phone on WhatsApp. GullySales runs both, keeps the enquiries each brings in one record, and shoots the fittings where they are installed.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for electrical and lighting dealers
- SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Lead generation for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Local SEO for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Content marketing for electrical and lighting dealers
Sales and marketing for electrical and lighting dealers, the overview.
For electrical and lighting dealers
Where it usually goes wrong, and what we would do.
“A fitting sells when it is photographed in somebody's house”
A catalogue image of a pendant sits on every dealer's page in the country. The same light over a real dining table in a flat nearby is the post that brings a visit.
“Electricians are on WhatsApp all day and Instagram never”
The people who decide which switch brand goes into a house read status updates between jobs. Stock arrivals, a rate change and a scheme belong there.
“Designers save posts and never comment”
A practice will quietly collect three of your pictures and then ask for a sample. Give them what they check: beam angle, colour temperature, profile depth.
“Festival lighting has a two-week window”
Facade and string lighting is bought in the fortnight before the festival and is dead weight after it. Post it early and follow with the permanent outdoor range.
What we do
What we deliver for electrical and lighting dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A photograph routine for finished installations
Permission, an evening shoot and two pictures from each job where your fittings went in, with the room and the fitting noted.
Result: Posts show light in houses, not stock on shelves.
A weekly rhythm for each audience
One finished room for Instagram and one stock or scheme update for the broadcast list, planned a fortnight ahead.
Result: Both sides of the shop are spoken to regularly.
Captions written for the people who specify
Beam angle, colour temperature, wattage, finish and profile depth in the caption, with the range named.
Result: Designers and electricians get what they need to decide.
A broadcast list instead of a group
Electricians and contractors on a broadcast list with their consent, receiving stock and rate updates rather than daily catalogues.
Result: Your updates get read instead of muted.
Festival posting planned ahead
Facade, string and outdoor lighting posted in the weeks before the festival, with the permanent range following behind it.
Result: The short buying window is used properly.
Enquiries from social recorded
Messages, comments and broadcast replies entered in the same enquiry book as counter and showroom enquiries.
Result: You can see what a post was worth in orders.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these electrical and lighting dealers.
- Electrical trade counters serving electricians and contractors
- Decorative and architectural lighting showrooms
- Switchgear, cable and wire distributors
- Fan, light and home electrical retail stores
- Electrical equipment suppliers for industrial and project buyers
- Solar and LED lighting dealers
- Smart home switches and automation dealers
- Multi-brand electrical dealers with a project sales team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electrical and lighting dealers
- 1
Assess
We look at who buys at your counter, how showroom visits are recorded, how project quotes are followed up and how you appear on Maps.
- 2
Record the buyers
A record of electricians, showroom visitors and project quotes, with follow-up rules for each.
- 3
Show both sides of the shop
Maps, website pages and Instagram set up so the trade counter and the lighting showroom are each found by their own buyers.
- 4
Reach the influencers
Programmes for electricians, designers and consultants, with referrals recorded against each.
- 5
Grow each order
Whole-house lighting packages and smart switch upgrades, reviewed against actual sales.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
France Fox
- Situation
- Eco claims are common enough in menswear that buyers discount them on sight. France Fox had a real production story and nowhere to set it out, which is the wrong way round.
- What we did
- A website built for a launch
- Social designs and captions
- Print for the launch
- One tone at every touchpoint
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What do we post between festivals?
Is a WhatsApp group for electricians a good idea?
How do we compete with Amazon for lighting?
How can we get electricians to send owners to us?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for electrical and lighting dealers
Everything else we would do for you.
- SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Lead generation for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Local SEO for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Content marketing for electrical and lighting dealers
- Email marketing for electrical and lighting dealers
Or start from the overview: sales and marketing for electrical and lighting dealers.