Electrical and lighting dealers · Lead generation
The enquiry is a materials list photographed on a site at noon.
Leads in this trade arrive as a photographed materials list from a site, a family walking a lighting showroom, and a bill of materials to price for a contractor. GullySales gives each one a route, a follow-up and a name against it, including the electrician who sent the customer.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Also for electrical and lighting dealers
- SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Local SEO for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Social media marketing for electrical and lighting dealers
- Content marketing for electrical and lighting dealers
Sales and marketing for electrical and lighting dealers, the overview.
For electrical and lighting dealers
Where it usually goes wrong, and what we would do.
“Nobody takes the number of a showroom visitor”
A family photographs six fittings, says they will come back and leaves no trace. A sheet listing the rooms and the fittings shortlisted, with a phone number, turns a browse into a quotation.
“The electrician is a lead source, not a channel”
House owners arrive holding a list somebody else wrote. Recording which electrician sent them shows you who to look after and who has quietly started buying elsewhere.
“A bill of materials sent and never chased is the biggest loss”
Project quotations run into lakhs and then vanish for weeks. A named person, a call date and the question of who decides turn them into an answer either way.
“Three questions come before any site rate”
Which brand is specified, how much is needed, and when it is wanted on site. Quoting without them starts a negotiation you cannot win twice.
What we do
What we deliver for electrical and lighting dealers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A showroom visit sheet with the rooms on it
The rooms being lit, the fittings shortlisted, the budget band and a phone number, filled in by showroom staff while the family is standing there.
Result: A browse becomes a quotation you can follow up.
Three questions asked before a site rate
Brand specified, quantity, and the date material is wanted on site, sent as a saved message before any rate goes out.
Result: You quote once, on the right information.
A referral line on the bill
One field at billing recording which electrician, contractor or designer sent the customer, totalled at the end of each month.
Result: You know who your counter really depends on.
A quotation register for project work
Every bill of materials quoted, with the contractor, the project, the person deciding, the value and the date of the next call.
Result: Project quotes are chased until you know why.
A follow-up rule for each kind of enquiry
Who answers a WhatsApp materials list, a showroom visit and a project quotation, and within what time each of them.
Result: No enquiry waits for somebody to remember it.
A weekly read of what came and what went
Enquiries by source, quotations sent, orders taken and enquiries that went quiet, read together at the end of the week.
Result: You can see which side of the shop is leaking.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these electrical and lighting dealers.
- Electrical trade counters serving electricians and contractors
- Decorative and architectural lighting showrooms
- Switchgear, cable and wire distributors
- Fan, light and home electrical retail stores
- Electrical equipment suppliers for industrial and project buyers
- Solar and LED lighting dealers
- Smart home switches and automation dealers
- Multi-brand electrical dealers with a project sales team
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for electrical and lighting dealers
- 1
Assess
We look at who buys at your counter, how showroom visits are recorded, how project quotes are followed up and how you appear on Maps.
- 2
Record the buyers
A record of electricians, showroom visitors and project quotes, with follow-up rules for each.
- 3
Show both sides of the shop
Maps, website pages and Instagram set up so the trade counter and the lighting showroom are each found by their own buyers.
- 4
Reach the influencers
Programmes for electricians, designers and consultants, with referrals recorded against each.
- 5
Grow each order
Whole-house lighting packages and smart switch upgrades, reviewed against actual sales.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Kambar Group
- Situation
- Selling ran on instinct. There was no settled sales process and no objectives concrete enough to measure a month against.
- What we did
- Direction and targets
- The customers researched
- Prospecting and qualification
- Marketing channels developed
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How do we record who an electrician sent without upsetting him?
A contractor wants a rate list for everything. Do we send it?
How do we compete with Amazon for lighting?
How can we get electricians to send owners to us?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for electrical and lighting dealers
Everything else we would do for you.
- SEO for electrical and lighting dealers
- PPC ads for electrical and lighting dealers
- Digital marketing for electrical and lighting dealers
- Reputation management for electrical and lighting dealers
- Local SEO for electrical and lighting dealers
- Branding and identity for electrical and lighting dealers
- Social media marketing for electrical and lighting dealers
- Content marketing for electrical and lighting dealers
- Email marketing for electrical and lighting dealers
Or start from the overview: sales and marketing for electrical and lighting dealers.