Advertise the showroom and the project desk, never the wire counter.

1. Campaigns kept to the lighting and project sides

   Search and social campaigns for the showroom and for commercial retrofit work, with the trade counter left out of the account entirely.

   Result: The budget goes where advertising can do something.

2. Radius set by travel and delivery

   Targeting drawn around the localities that will drive to your showroom and the areas your delivery vehicle already serves.

   Result: Clicks come from people who can reach you.

3. Advertisements built on lit photographs

   Fittings shot switched on in finished rooms, with the range, the finish and the showroom's location carried in the advertisement.

   Result: The weekend visit is what the advertisement asks for.

4. A seasonal spending plan

   Heavier spending before Diwali, before summer for fans, and while nearby projects are being finished, with the quiet months held back.

   Result: The money follows the fitting-out season.

5. A retrofit campaign for offices and shops

   Search and direct outreach for LED replacement in tube-lit offices, clinics and shops, leading to a site visit and a written quotation.

   Result: Commercial quotations arrive in a slow month.

6. Visits and quotations counted, not clicks

   Showroom visits booked and kept, site visits made and quotations issued, all recorded against the baseline taken at the start.

   Result: The account is judged on people through the door.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.