Half of this business will never be won on a screen.

1. A written split between counter, showroom and projects

   What each side gets in money and in somebody's hours every month, agreed at the start of the quarter rather than argued about later.

   Result: The quiet side stops living on leftovers.

2. A season calendar for the year

   Fans before summer, festival lighting in the fortnight before Diwali, retrofit outreach in the slow months and the finishing season of nearby projects.

   Result: Spending follows the weeks people are buying.

3. Everything pointed at a showroom visit

   Maps, the website, social posts and advertising carrying the same ask and the same booking route.

   Result: Each channel can be judged on people who came in.

4. A contact calendar for consultants and designers

   Who is visited, when, with which samples and what follow-up, kept as a working list rather than a campaign.

   Result: The project side gets worked instead of hoped for.

5. One enquiry record across both sides

   Counter enquiries, showroom visits, WhatsApp materials lists and project quotations in one place, each with a source against it.

   Result: You can compare where the orders really came from.

6. A monthly report against the baseline

   Enquiries by source, showroom visits, quotations, orders and the number of electricians buying, set beside the opening figures.

   Result: You can see which half of the shop is growing.

1. 01 · Day 1

   Free audit call

   45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

2. 02 · Within a few working days

   Written, scored report

   Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

3. 03 · Before work starts

   Baseline recorded

   Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

4. 04 · Month 1

   The first fix goes live

   Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

5. 05 · Every month

   Report against the baseline

   What moved, what did not, and what changes next, in plain words.

6. 06 · Month 3 to 6

   Renew on the numbers

   The term ends and you decide whether to continue from the results. No twelve-month lock.

• Marketing and sales, as one job

  Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

• The person on the first call does the work

  No account managers in between. You are never handed to someone you have not met.

• A baseline before anything starts

  Your numbers are written down on day one, so every monthly report compares against something honest.

• The fee in writing, split three ways

  Our time, your media spend and production on separate lines. You always see what goes to us.

• No lock-in, no guarantees we cannot keep

  Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

• One office, and we say so

  Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.