Eye clinics · Pay per click advertising
Pay for the child's eye test and the dry eye search, and keep out the people shopping for frames.
Pay per click advertising for an eye clinic means paying Google to show when someone searches for an eye test, a child's check-up, a dry eye assessment or a lens fitting your doctor has room for. GullySales picks those searches, blocks the ones that only want frames or drops, and counts a booked appointment, not a click.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For eye clinics
Where it usually goes wrong, and what we would do.
“Many eye searches are really shopping”
Spectacles near me, lens price and cheap frames are searches for a shop. A clinic that bids on them pays for clicks from people who wanted the optical counter, not the doctor.
“Medical ads answer to advertising rules”
A claim of a cure, a best, or a discount on an eye test can break the rules for doctors and the platform's health policy. The copy is checked before it runs.
“Drops and home remedies bring pain, not patients”
A person searching for drops for a red eye or a remedy for itchy eyes wants a quick answer. Few of them book a doctor from that search.
What we do
What we deliver for eye clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Campaigns split by reason for the visit
Eye test, children's eyes, dry eye, contact lens fitting and diabetic screening each in a campaign of its own, so spend follows the doctor's open sessions.
Result: Budget goes where the appointment book has room.
Ad hours matched to consulting sessions
Call buttons live only while reception is open and the doctor is sitting, agreed with whoever runs the appointment book.
Result: Nobody pays for a call that rings in an empty room.
Negative keywords from real searches
Frames, lens price, drops, remedies, optometry course, eye donation and job searches added as negatives, and the search terms read again after each change.
Result: Money stops going to shoppers and students.
Ad wording checked against advertising rules
Copy that names the visit and the doctor's registered qualification, with no claim of a cure or a best, checked with your adviser and the platform's current health policy.
Result: The ads run without a claim that puts the doctor at risk.
A landing page for each reason
Each ad lands on the page for that visit, with the doctor, the sessions and a booking button or call.
Result: The parent who searched for a child's check does not land on frames.
Call tracking to the appointment book
A tracked number for each campaign, with reception marking whether each call became a booked appointment or only a question.
Result: You can tell which campaign filled the sessions.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
Which eye searches are worth paying for at a clinic, and which to keep out.
- Eye doctor or eye test near me
- Bid, with the locality. The person wants a check now. Land on a page showing the doctor, the sessions and a booking button, and switch the call button off when reception is closed.
- Child eye check, squint or lazy eye specialist
- Bid in a separate campaign if a doctor sees children. Parents compare clinics, so the page should say what the visit involves and that the doctor is registered, with no promise of an outcome.
- Dry eye, burning eyes and screen strain
- Bid with care. Many searchers want a home remedy, so the page must say this is a medical appointment. Count bookings, not clicks, before raising the budget.
- Contact lens fitting or lens check
- Bid only if the clinic fits lenses with a follow-up visit. Send the click to the fitting page and block searches for cheap lenses or buying lenses online.
- Spectacles, frames, lens price, eye drops, remedies
- Block. They come from shoppers and from people treating a problem at home. Add them as negatives and read the search terms for more.
- Where the click lands, and what counts
- Count an answered call or a booking for a set session, then whether the patient came. Count the optical counter's sales apart from the doctor's appointments.
Who it is for
This is written for these eye clinics.
- Single-doctor eye clinics
- Eye clinics with an attached optical shop
- Eye clinics that handle contact lens and dry eye care
- Clinics with a paediatric eye focus
- Clinics that refer cataract and retina cases
- Small group practices of two or three eye doctors
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for eye clinics
- 1
Listen to how patients return
The free audit call traces how patients arrive and how many return, and what happens after the first visit.
- 2
Build a recall list
A simple record and a consented reminder.
- 3
Connect the optical counter
A routine from prescription to glasses.
- 4
Keep referred patients
A follow-up for patients sent for surgery.
- 5
Report on visits, not activity
A report on recall visits and reviews against the baseline taken before anything changed.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on cataract surgery searches?
Should we use call-only ads?
A hospital's ad appears when people type our clinic's name. What do we do?
How do we count optical counter sales that began with an ad?
Can we advertise offers on glasses and check-ups?
Can we publish patient testimonials?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for eye clinics.
- 6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
- 7 min read · 20 Jan 2026How to advertise a SaaS productBuy one event, a booked demo or an activated trial, and nothing else. Which channel produces it depends on whether your buyer already knows the category exists.
- 6 min read · 14 Jan 2026How to reduce wasted real estate advertising leadsMost wasted property leads are created on purpose, by creatives that hide the price and forms that ask nothing.
More for eye clinics
Everything else we would do for you.
Or start from the overview: sales and marketing for eye clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.