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Dermatology clinics · Pay per click advertising

Show up for laser hair removal searches without paying for clicks from the wrong condition.

PPC for a dermatologist works best aimed at the elective treatments patients compare on price, such as laser hair removal and acne scar treatment. These are the searches already happening every day. GullySales targets these searches precisely and tracks which clicks turned into a booked consultation, not just a visit.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dermatology clinics at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for dermatology clinics

Sales and marketing for dermatology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dermatology clinics

Where it usually goes wrong, and what we would do.

  • “Cosmetic procedures justify the spend”

    Treatments such as botox, fillers and laser hair removal are searched by patients ready to compare and book. That makes paid search more efficient here than for a medical concern most patients already search for organically.

  • “The landing page must show a doctor and real results”

    An ad for anti-ageing treatment sending a patient to a generic homepage loses the click. One landing on a page showing the dermatologist's qualification and consented before and after photos converts more of them.

  • “Negative keywords keep spend away from free-treatment searches”

    Searches for home remedies or free consultations waste budget if not excluded, since these searchers rarely convert into a paid procedure booking.

What we do

What we deliver for dermatology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns aimed at cosmetic and elective procedures

    Advertising built around treatments such as laser hair removal, fillers and anti-ageing treatment, where patients already compare and book.

    Result: Spend goes toward searches that are ready to become a paid booking.

  2. Landing page showing the doctor and consented results

    A page for each advertised treatment showing the dermatologist's qualification and consented before-and-after photos, matched to the ad clicked.

    Result: A patient who clicks lands on the proof they were looking for.

  3. Negative keyword list excluding free-treatment searches

    Search terms such as home remedies or free consultation excluded from campaigns, so budget is not spent on searches unlikely to convert.

    Result: Spend is kept away from clicks that were never going to book.

  4. Booked-consultation tracking on every campaign

    Tracking set up to follow a click through to an actual booked consultation, not just a page visit.

    Result: The clinic can tell which advertisement produced a real appointment.

  5. Report on spend against bookings

    A report comparing advertising spend to booked consultations by treatment, against the baseline set before work started.

    Result: The clinic can see which campaign is worth continuing.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at a skin clinic, and the ones to keep out.

Treatment plus area, such as laser hair removal in your locality
Bid. This patient is comparing clinics for a treatment you offer. Give each treatment its own ad group, and list only treatments you perform on machines you own.
Cost and price searches, such as acne scar treatment cost
Bid, with care. The searcher is close to booking. Say what the consultation covers instead of quoting a headline price, and check your council's current rules on offers and discounts.
Home remedy, natural and free searches, such as pimples home remedy
Block. Add home remedy, natural, free, homemade, cream for and ayurvedic as negatives. These people want self-help and will click, read and leave.
Courses, jobs and machine searches, such as laser machine price
Block. Dermatology course, receptionist job, nurse vacancy and machine price come from students and vendors. List them as negatives before the first rupee is spent.
Where the click lands
Send each click to the page for that treatment, showing the doctor's name, qualification and registration number, what a consultation involves, and a WhatsApp button for sending a photograph.
Counting a real enquiry
Count a booked consultation, a call that reached the front desk, or a WhatsApp photograph that got a reply. Log each with the treatment asked about, and mark the ones who turned up.

Who it is for

This is written for these dermatology clinics.

  • Solo dermatologist clinics
  • Multi-doctor dermatology and cosmetology centres
  • Dermatology hospitals with in-patient procedures
  • Cosmetic and aesthetic dermatology clinics
  • Hair transplant and trichology centres
  • Skin and laser clinics inside malls or commercial complexes
  • Paediatric and family dermatology practices
  • Multi-branch dermatology chains

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we advertise medical treatments too?
Usually not as heavily. Patients already search directly for conditions such as eczema or fungal infection, so that budget is better spent on cosmetic procedures with real competition for clicks.
How do we measure success beyond clicks?
By consultations actually booked and attended from the ad, since a click that never becomes an appointment has cost money without result.
Should we bid on our own clinic and doctor name?
Yes, in a small separate campaign. A patient who types your name is already half decided, and an aggregator or a rival clinic may otherwise sit above you. It is the cheapest click you will buy, so report it apart from first-time searches.
Can the advertisement ask patients to send a photograph of their skin?
Better to take the photograph after the click, on WhatsApp, with the patient's consent and a named person at the desk who reads it. Keep the advertisement itself to the treatment and the booking. Check your council's rules on what advertisements may say.
How is marketing for a dermatology clinic different from a general hospital?
Patients search by named treatment, such as acne scar treatment or vitiligo treatment. They decide largely on visible proof, doctor qualification and photo trust, rather than on the hospital's general reputation. The pages, reviews and reply process need to be built around specific concerns rather than one general services listing.
Do we need ads or SEO for a dermatology clinic?
Most clinics benefit first from a complete Google Business Profile and a fast WhatsApp reply, which cost nothing in media. Ads make sense for cosmetic procedures such as laser hair removal or anti-ageing treatment, where you want bookings filled this month. SEO then works alongside them for enquiries that keep arriving once the spend stops.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for dermatology clinics.

All articles

More for dermatology clinics

Everything else we would do for you.

Or start from the overview: sales and marketing for dermatology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need