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Dermatology clinics · Public relations

Be the dermatologist a health reporter rings when the monsoon rash story runs.

Public relations for a dermatology clinic is earned coverage: the newspaper health page, a television panel, the doctor quoted on a seasonal skin story. It is not posting on social media and it is not a paid feature. GullySales prepares the material, makes the approaches and keeps every claim inside what applies to you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dermatology clinics at work in India

What public relations means

Public relations is getting your business covered by journalists, trade publications or local news, which carries more trust than an advert because a third party is saying it. GullySales pitches your story to the right publications and prepares your team for interviews when coverage is offered.

Also for dermatology clinics

Sales and marketing for dermatology clinics, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For dermatology clinics

Where it usually goes wrong, and what we would do.

  • “Journalists write the season's skin story and need a doctor today”

    The monsoon fungal infection piece, the summer tanning piece, the burns that follow Deepavali. A dermatologist who answers while the reporter is still writing becomes the one they ring for the next one.

  • “A paid feature is advertising, whatever the supplement calls it”

    A bought page carrying your treatment list and a price is an advertisement, and the claims in it are yours to defend. Earned coverage quotes you on a condition and carries no offer. The two are worth different money and different care.

  • “A skin camp at an apartment association is a local news story”

    A morning spent checking moles and scalps at a resident welfare association gives the neighbourhood paper something to cover and the association something to circulate, provided consent for photographs is taken on the day.

What we do

What we deliver for dermatology clinics.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A press kit for each dermatologist

    A short and a long biography, a current photograph, the qualification and registration, the subjects the doctor will speak on, and a number a reporter can actually reach.

    Result: A journalist on deadline has everything without sending a second email.

  2. A story list built around the skin year

    The conditions that arrive with the monsoon, the summer and the dry months, plus the festival weeks, each written up as a pitch for a health desk.

    Result: You offer the story the desk is already planning to run.

  3. Approaches to the health desks that cover your city

    The English and Kannada papers, the regional television health slot and the health websites your patients read, approached by name rather than through a general address.

    Result: The pitch lands with a person who can commission it.

  4. A claims check before anything is published

    Every line offered to a journalist read against what applies to your registration, with anything unclear sent to your own adviser before it goes out.

    Result: Nothing appears in print that you would have to defend later.

  5. Camps and community work written up for the press

    A skin camp with an association or a school arranged with a note and photographs prepared for the local paper, consent taken before anybody is photographed.

    Result: A morning in the neighbourhood turns into coverage that lasts.

  6. Coverage collected and put to work

    Clippings and links kept in one place and added to the doctor's page where the rules permit it, so a patient checking the name finds them.

    Result: Your press mentions stop disappearing a week after they run.

How the result is measured

  • Coverage secured
  • Publication reach
  • Enquiries after coverage

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full public relations and corporate communications page

What a doctor can tell press

Skin stories a health desk can use, and what the doctor must leave out.

The skin season list
Keep a short list of what desks run each year: monsoon fungal infections, winter dryness, summer sun damage. Offer the doctor's comment on one before the desk plans it.
A comment on care, not on treatment
Quote the doctor on how to look after skin and when to see a dermatologist. Do not quote what a procedure will do for the patient.
A skin camp at a society or school
Tell the desk the date and venue of a screening camp at a housing society or school. Collect consent before anyone is photographed.
Paid or editorial
Ask any health page whether the feature is editorial or paid. A paid piece should be marked as advertising and carries the same restrictions as any advertisement.
What a doctor must not say
No cure claims, no before and after pictures of treatments and no promised results. Advertising rules for doctors differ by state and body and change, so check with your own medical council.
A one-page profile for each doctor
Keep one page per doctor with the registration as the council lists it, qualifications, training and clinic address. A reporter should be able to verify you without calling.

Who it is for

This is written for these dermatology clinics.

  • Solo dermatologist clinics
  • Multi-doctor dermatology and cosmetology centres
  • Dermatology hospitals with in-patient procedures
  • Cosmetic and aesthetic dermatology clinics
  • Hair transplant and trichology centres
  • Skin and laser clinics inside malls or commercial complexes
  • Paediatric and family dermatology practices
  • Multi-branch dermatology chains

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the public relations work runs

  1. 1

    Understand what is newsworthy

    We identify genuine stories in your business, since manufactured news rarely earns real coverage.

  2. 2

    Audit relevant press

    We research which journalists and publications actually cover your industry or locality.

  3. 3

    Prepare the pitch

    A release or pitch is written specifically for the target publication, not sent as a mass broadcast.

  4. 4

    Approach and follow up

    Journalists are approached directly, with a reasonable follow-up rather than a single unanswered email.

  5. 5

    Measure and prepare ahead

    Coverage is tracked, and a communications plan is kept ready for any significant matter that may need a public response.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is PR worth it when Instagram already brings us bookings?
If you need sittings filled for a cosmetic procedure this season, advertising and the Business Profile do that and public relations does not. PR is slow and no coverage can be promised, because an editor decides, not us. What it builds is the name that makes a referral stick and a reporter call back.
What is a dermatologist allowed to say in the press?
Explaining a condition, describing in general how a treatment works, and stating your qualification sit on one side. Promising an outcome, showing a patient's photograph or quoting a price moves it towards advertising, and the rules on that differ and change. Your council or compliance adviser confirms what applies before publication.
Who should answer when a reporter calls about a patient's complaint?
One named person, usually the doctor or the clinic manager, and the answer should never confirm a patient's details without written consent. Say you cannot discuss a patient, and offer a general comment on the condition. Check privacy duties with your own council or adviser.
A paper quoted me wrongly on a treatment. What can I do?
Ring the reporter, state exactly what you said and ask for a correction. A wrong claim about a treatment can break advertising rules, so ask for it to be fixed in print and online. Keep your notes of the interview and any recording as proof.
How is marketing for a dermatology clinic different from a general hospital?
Patients search by named treatment, such as acne scar treatment or vitiligo treatment. They decide largely on visible proof, doctor qualification and photo trust, rather than on the hospital's general reputation. The pages, reviews and reply process need to be built around specific concerns rather than one general services listing.
Do we need ads or SEO for a dermatology clinic?
Most clinics benefit first from a complete Google Business Profile and a fast WhatsApp reply, which cost nothing in media. Ads make sense for cosmetic procedures such as laser hair removal or anti-ageing treatment, where you want bookings filled this month. SEO then works alongside them for enquiries that keep arriving once the spend stops.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for dermatology clinics.

All articles

More for dermatology clinics

Everything else we would do for you.

Closest to this: reputation

Also for dermatology clinics

Or start from the overview: sales and marketing for dermatology clinics.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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