Occupational therapy and rehabilitation centres · Healthcare
Be the centre a worried parent finds on the night she decides to ask for help.
A mother in Whitefield gets a note from her son's school saying he cannot hold a pencil properly and cannot bear the noise in the dining hall. That night she searches for occupational therapy for children near me, reads two centres' pages and sends the same WhatsApp message to both. One centre calls her the next morning and offers an assessment slot.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Occupational therapy and rehabilitation centre marketing is being found and trusted by a parent, a stroke survivor's family or a referring doctor who needs therapy and does not know where to begin. Sales is the first call, the assessment and the plan discussion that become a regular schedule. GullySales builds a page for each condition you see and a follow-up for every family that did not book.
The other sends a brochure. A family looking for rehabilitation after a stroke or a fracture searches differently, from a hospital corridor, with a daughter reading on her phone while the doctor speaks. In both cases the family is anxious, will visit once or twice, and is judging whether the centre will treat the child or the parent as a person. The centre that explains what happens in the first session is the one they call.
Last updated 11 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How occupational therapy and rehabilitation centres are chosen.
Parents of a child start with a doubt, not a diagnosis. A teacher, a paediatrician or another mother says the child may need occupational therapy, and the parent searches for what that means and who offers it nearby. Distance from home and school matters, because the child will come several times a week.
For an adult after a stroke, a hand injury or a surgery, the referral usually comes from the treating doctor or the hospital discharge desk. The family then compares centres on the therapist's qualifications, whether home visits are possible and whether the plan will be explained in a language the patient follows.
Both buyers check reviews, photographs of the centre and whether the first call is answered with patience. A centre that sounds hurried on the phone loses a family that was already nervous.
The problem
What usually goes wrong for occupational therapy and rehabilitation centres.
What owners tell us on the first call, in their words.
“Parents do not know what occupational therapy is”
A mother searching for help with her child's handwriting or sensory sensitivity does not search for the term the centre uses, so she lands on pages that never mention her problem.
“The first call is answered by whoever is free”
A therapist in a session cannot pick up, and a front desk without a script asks an anxious parent to call back later. She calls the next centre.
“Assessments are done and families do not enrol”
The plan is explained once, the father was not present, and nobody rings to ask what held the family back.
“Doctors and schools do not know what we offer”
Paediatricians, neurologists and school counsellors send children to the centre they happen to know, and ours is not on their list.
“Sessions are missed and the plan stalls”
A family skips two sessions because of an exam or a journey, no one calls, and the child quietly stops coming.
“Our reviews are thin and cannot say much”
Families are reluctant to describe a child's condition in public, so the few reviews that exist say little, and the centre has no clear way of asking.
What we do
What we do for occupational therapy and rehabilitation centres.
Everything included for occupational therapy and rehabilitation centres, and the result each part is there to produce.
A page for each condition and age group
Separate pages for children's handwriting, sensory sensitivities, early intervention, stroke rehabilitation and hand therapy, each describing what the assessment looks at and what a session involves.
Result: A parent finds a page that describes her child's difficulty in her words.
A first-call script for the front desk
A short, patient routine for the first call: what to ask, what to say about the assessment, how to book, and how to log the caller.
Result: An anxious parent is not asked to call back later.
A Google Business Profile for the centre
The right categories, hours, therapy rooms, parking and entrance photographs, and posts about new batches or open days.
Result: A search for therapy near the home or school reaches your listing.
Referral material for doctors and schools
A short sheet for paediatricians, neurologists, physiotherapists and school counsellors on what the centre sees, how to refer and what the referrer is told.
Result: Referrers know who you treat and how to send a family.
A follow-up routine after the assessment
A call to the parent or family after the assessment and plan discussion, asking what is holding them back and answering it.
Result: A family that wavers gets a conversation, not silence.
An enquiry record from first call to enrolment
Each enquiry with its source, the age group, the assessment date and the outcome, kept private and in one place.
Result: You can see which source brings families who stay.
How the result is measured
- Enquiries by source and by age group
- Reply time on calls and WhatsApp
- Assessments booked from enquiries
- Enrolments from completed assessments
- Sessions missed and families brought back
- Referrals from doctors, schools and families
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for occupational therapy and rehabilitation centres
Each has its own page: what it involves for occupational therapy and rehabilitation centres, what you get, and what it is measured on.
- SEORank for the difficulty a parent describes, not for the name of the therapy.
- Local SEOShow up on the map for the school run and the walk from home.
- Google AdsPay for the parent who searches for help, not the student who searches for a course.
- Reputation managementReply to the review without confirming who the child is.
- Content marketingExplain the first session before the family has to be brave enough to ask.
- Social media marketingShow the room and the therapist, never the child.
- WhatsApp marketingRemind the parent of the session without ever naming the child's condition.
- Referral marketingA paediatrician's one line is worth more than a hoarding on the main road.
- Follow-up systemsThe plan was explained once and the father was not there. Somebody has to ring.
- Buyer journey mappingFollow the family from the teacher's note to the first assessment and the plan after it.
Worth a page and a campaign of their own
Paediatric occupational therapy · Sensory integration therapy · Handwriting and school readiness · Early intervention for developmental delay · Stroke rehabilitation · Hand therapy after injury or surgery · Spinal cord and brain injury rehabilitation · Geriatric and dementia care therapy · Home-visit therapy · Parent training and home programmes
Priority campaigns
Campaigns for what occupational therapy and rehabilitation centres most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
School readiness and handwriting campaign
A page, local search and a note to nursery and primary school counsellors, timed for when parents start worrying about admissions and the new academic year.
Result: A parent worried about a child's pencil grip finds a page that explains what an assessment looks at.
Early intervention awareness campaign
Parent-facing content on the signs a paediatrician may look for, with a clear route to an assessment, kept to information and free of outcome claims.
Result: A parent who is unsure takes the first step.
Stroke and neuro rehabilitation campaign
Pages and local search for families whose relative is leaving hospital, with the centre's facilities, home-visit options and how a plan is made.
Result: A family at the discharge desk has a centre to call.
Hand therapy referral campaign for orthopaedic surgeons
A short sheet and a visit offer for orthopaedic and plastic surgeons who need hand therapy for their patients after surgery.
Result: A surgeon knows where to send a patient for hand therapy.
School and parent workshop campaign
A session for parents and teachers on classroom difficulties, with a sign-in sheet and a follow-up call for each family.
Result: Attendees become tracked enquiries, not a forgotten list.
Beyond search
Where we reach buyers of occupational therapy and rehabilitation centres, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Paediatricians and developmental paediatricians
A referral sheet and a named contact, so a doctor knows what the centre treats and how a child is seen.
Neurologists, orthopaedic surgeons and hospital discharge desks
A summary of the rehabilitation programmes you run and how to refer, kept to services and facilities.
Schools, playschools and special educators
A talk or a handout for teachers and counsellors on when to suggest an assessment, with a clear route for the parent.
Speech therapists, psychologists and physiotherapists
Referral links with other therapists who see the same families, with agreed ways of sharing a child's plan with the parent's consent.
Parent groups and resident welfare associations
Awareness talks and open days, with a sign-in sheet and a follow-up message for those who attended.
Who it is for
This is written for these occupational therapy and rehabilitation centres.
- Paediatric occupational therapy and sensory integration centres
- Child development and early intervention centres
- Neuro-rehabilitation centres for stroke, brain and spinal injury
- Hand therapy and orthopaedic rehabilitation clinics
- Geriatric and dementia day-care rehabilitation
- Combined physiotherapy, occupational and speech therapy clinics
- Home-visit therapy providers
- Rehabilitation units inside hospitals
- Special-education and therapy centres run by trusts
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for occupational therapy and rehabilitation centres
- 1
Assess
We look at how families first reach you, who answers the call, how the assessment is explained and where families stop after it.
- 2
Fix the first call
A patient first-call script, a booking routine on WhatsApp and a private record of each enquiry, so no parent is asked to ring again.
- 3
Explain the work
A page for each condition and age group, with what an assessment involves, who sees the child and what the parent is asked to do at home.
- 4
Bring in referrals and searches
The Maps listing, search pages, referral sheets for doctors and schools, and talks for parents, each tracked separately.
- 5
Follow up and retain
A call after the assessment, a reminder routine for missed sessions and a consent-based way of asking families for reviews.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
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Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions occupational therapy and rehabilitation centres ask before they call.
Not here? More answers, or ask on WhatsApp.
Can you advertise a centre for children with developmental differences?
Can we show photographs of children in therapy?
Do we need to advertise, or will referrals do?
Can you help a home-visit therapy service?
How do you handle a family's privacy?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Healthcare. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.