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Manufacturing companies · Account based marketing

Target the ten OEM buyers who could double your order book, not a thousand strangers.

Account-based marketing for a manufacturing company means identifying a short list of high-value target buyers, such as specific OEMs or institutional accounts. It means building content and outreach written specifically for each one, rather than a broad campaign. GullySales builds this list and the materials it needs with your sales team.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of manufacturing companies at work in India

What account based marketing means

Account based marketing is picking a short list of specific companies you want as customers. It runs marketing aimed only at the people who decide there, instead of a broad campaign for anyone. GullySales builds this list after the first conversation and writes content aimed at each named account rather than a general offer.

Also for manufacturing companies

Sales and marketing for manufacturing companies, the overview.

Last updated 5 Oct 2026.

For manufacturing companies

Where it usually goes wrong, and what we would do.

  • “A named target account gets a capability deck written for it, not a brochure”

    A proposal built around a specific OEM's known product line and specifications lands differently than a general company brochure sent to everyone.

  • “Multiple stakeholders at one account need different content”

    A design engineer at a target account cares about specifications, while their procurement counterpart cares about pricing and delivery terms, and account-based content should address both.

  • “Progress on a target account is tracked account by account”

    Rather than counting generic leads, the business tracks specific movement, such as a plant visit scheduled or a sample approved, for each named target.

What we do

What we deliver for manufacturing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Target account list

    A shortlist of the OEM and institutional accounts worth dedicated, individual effort, agreed with your sales team.

    Result: Effort concentrates on the accounts that could actually move your order book.

  2. Capability deck per target account

    A proposal built around a specific target account's known product line and specifications, not a general company brochure.

    Result: The target account sees a pitch written for their exact need.

  3. Stakeholder-specific content within each account

    Separate material for a design engineer, focused on specifications, and their procurement counterpart, focused on pricing and delivery.

    Result: Both decision-makers at the account get the answer they are actually looking for.

  4. Account progress tracking

    A record of specific movement on each target account, such as a plant visit scheduled or a sample approved.

    Result: Progress is visible account by account, not hidden inside a generic lead count.

  5. Outreach sequence for each target account

    A planned sequence of outreach, content and follow-up for each named account, run alongside your sales team.

    Result: A target account hears from the company more than once before deciding.

How the result is measured

  • Accounts engaged
  • Meetings secured per account
  • Accounts converted to customers

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full account-based marketing page

Brief for each target buyer

Fill in this brief for every OEM before the first message goes out.

A capability deck written for one buyer needs facts about that buyer. Collect them in a single sheet that sales, quality and the plant head can all read.

Parts or grades they buy
List the components, materials or processes they buy that you can make, with the drawing number or specification they use if you know it. Do not pitch what you cannot produce.
Approvals they ask for
Note whether they ask for vendor registration, a quality system certificate, a first-article inspection report or a plant audit. Get your papers ready before you are asked for them.
Who sits where
Name the purchase, quality, design and plant contacts, and what each cares about. Purchase asks for price and terms, quality asks for process control, and design asks whether you can hold the tolerance.
What they buy elsewhere
Record who supplies them today, as far as you can learn it, and any gap in delivery or quality you hear about. Use it to choose what to offer, and never to criticise a supplier in writing.
Capacity you can commit
Write down the machine time and material you can set aside for this account, and what you cannot. Promising capacity that is also promised to your main OEM damages both.
Next step, owner and date
Choose one: a sample, a plant visit or a quote. Write who owns it and by when, and record the buyer's reply against the account.

Who it is for

This is written for these manufacturing companies.

  • Component and parts manufacturers
  • Industrial equipment manufacturers
  • Chemical and process manufacturers
  • Textile and garment manufacturers
  • Packaging manufacturers
  • Contract and private label manufacturers
  • Export-oriented manufacturing units
  • Manufacturers supplying government and institutional buyers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the account based marketing work runs

  1. 1

    Understand the target market

    We agree what a good account looks like: size, sector, buying pattern, and how many you can realistically work at once.

  2. 2

    Audit the current pipeline

    We check which target accounts your sales team already has a foot in, so effort is not duplicated on a relationship that exists.

  3. 3

    Build and score the list

    Named accounts are ranked by fit and signal, and the first batch is agreed with sales before any outreach begins.

  4. 4

    Research and create

    Each account gets its own research brief and a short piece of content built around its situation.

  5. 5

    Run coordinated outreach

    Marketing and sales contact the account in a planned sequence rather than separately and at random.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

  • HOPO Hardware

    Situation
    There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
    What we did
    • Website and product catalogue
    • Logo and colour palette
    • Printed stationery
    • Social accounts opened
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How many accounts should a manufacturer target at once?
Ten to twenty well-chosen accounts is manageable for most sales teams to pursue properly at a time.
Does this replace general lead generation?
No, it runs alongside broader lead generation, focused specifically on the highest-value accounts worth the extra, dedicated effort.
Should we send samples to a target buyer before they ask?
Not unsolicited. Send a capability note first and offer samples once the buyer shares a drawing or specification. Samples without a drawing are guesses, and the cost is yours. State who pays for samples and whether tooling is separate.
Which existing customers can help open a new OEM?
Ask the customers whose products sit in the same supply chain, or who attend the same industry association. A call from a satisfied supplier-customer carries more weight than a brochure. Ask permission before naming them in any outreach.
Do we need to advertise?
Most manufacturers gain more first from a faster quote and a clearer capability page. Advertising helps when one product category or export market needs pushing this quarter.
Our buyers are engineers. Will your copy be technically right?
Only if your engineers check it, so we build that step in. We draft from your drawings, machine list and test certificates. Someone on your side signs off every capability claim before it goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for manufacturing companies.

All articles

More for manufacturing companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for manufacturing companies

Or start from the overview: sales and marketing for manufacturing companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need