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Manufacturing companies · Social media

Post the production line video that gets shared in a procurement WhatsApp group.

Social media for a manufacturing company means LinkedIn and short video content showing real production, certifications and completed orders, aimed at procurement and design engineers rather than a general audience. GullySales collects the clips on a factory visit and posts them through the month, so nothing waits on someone on the shop floor remembering.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of manufacturing companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for manufacturing companies

Sales and marketing for manufacturing companies, the overview.

Last updated 5 Oct 2026.

For manufacturing companies

Where it usually goes wrong, and what we would do.

  • “LinkedIn reaches procurement engineers better than consumer platforms”

    The buyers deciding on a manufacturing supplier are more likely to be scrolling LinkedIn during work hours than browsing Instagram.

  • “A short production video earns more attention than a text post”

    A brief clip of a production line running or a quality check being performed draws more engagement from a technical audience than an announcement post.

  • “Certification and audit posts build quiet, cumulative credibility”

    Sharing a recent quality audit or a new certification, without overselling it, reassures buyers scrolling past who are quietly evaluating suppliers.

What we do

What we deliver for manufacturing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. LinkedIn posting plan for procurement audiences

    A posting plan aimed at the platform where procurement and design engineers are actually scrolling during work hours.

    Result: Posts reach the people who actually decide on a manufacturing supplier.

  2. Production line video clips

    Short video clips of a production line running or a quality check being performed, drawing more attention than a text announcement.

    Result: A technical audience engages with real footage instead of scrolling past.

  3. Certification and audit posts

    Posts sharing a recent quality audit or new certification plainly, without overselling it.

    Result: Buyers scrolling past quietly build confidence in the company.

  4. Content calendar built around real production

    A simple plan drawing posts from actual current production, certifications and completed orders.

    Result: The account never runs out of genuine content to share.

  5. Recruitment-oriented content for other platforms

    A lighter stream of content aimed at reaching younger engineers on platforms like Instagram, supporting future hiring.

    Result: The company builds visibility with tomorrow's buyers and staff alike.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where procurement teams check factories, and what to post for each.

LinkedIn company page
Post a finished order ready for dispatch: the part, the material and the inspection done. Procurement engineers look for what you make and how you check it.
Short clips of a single process step
Film one operation, such as a CNC cycle or a trimming press. Buyers judge a shop by the care shown at one step.
Certification and audit posts
Name the standard and its scope exactly as on the certificate. Post when you renew or pass an audit, with the certifying body's name.
Facebook and Instagram for hiring
Post openings for operators and ITI trainees with location, shift and a WhatsApp number. These platforms reach local jobseekers, not buyers.
WhatsApp Business catalogue
List products with material grade and specification, so a purchase engineer can forward a link. Update it whenever you drop or add a product.
What not to post
No drawings, customer parts under an NDA, price lists or machine settings. Read the NDA before filming any order, and show your own tooling and process instead.

Who it is for

This is written for these manufacturing companies.

  • Component and parts manufacturers
  • Industrial equipment manufacturers
  • Chemical and process manufacturers
  • Textile and garment manufacturers
  • Packaging manufacturers
  • Contract and private label manufacturers
  • Export-oriented manufacturing units
  • Manufacturers supplying government and institutional buyers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is reply time, a follow-up sequence, the page buyers land on or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the social media work runs

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

  • HOPO Hardware

    Situation
    There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
    What we did
    • Website and product catalogue
    • Logo and colour palette
    • Printed stationery
    • Social accounts opened
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How often should a manufacturer post?
Two to three posts a week on LinkedIn, focused on real production and certifications, is more effective than daily generic content.
Does Instagram matter for this business?
Less so directly, though it can help with recruitment and reaching younger engineers who influence future buying decisions.
Should factory workers appear in our videos?
Only those who agree, wearing the safety gear your plant requires. Buyers notice PPE and tidiness. Do not film a worker in an unsafe moment or without their consent. Showing your team's skill is good, so ask the operator to explain the step.
Should the owner post from a personal profile?
Yes, on LinkedIn, since procurement and engineering people follow people. The owner can share the thinking behind a product line or a quality decision. Keep it factual and avoid exaggerated claims. Product listings and certificates should stay on the company page.
Do we need to advertise?
Most manufacturers gain more first from a faster quote and a clearer capability page. Advertising helps when one product category or export market needs pushing this quarter.
Our buyers are engineers. Will your copy be technically right?
Only if your engineers check it, so we build that step in. We draft from your drawings, machine list and test certificates. Someone on your side signs off every capability claim before it goes live.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

From the blog

Further reading for manufacturing companies.

All articles

More for manufacturing companies

Everything else we would do for you.

Closest to this: content and social

Also for manufacturing companies

Or start from the overview: sales and marketing for manufacturing companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need