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GullySales

Optical businesses · Pay per click advertising

Pay for the eye test within a few kilometres, not for spectacles online.

Pay per click advertising for an optical shop buys the searches a national retailer cannot serve, such as an eye test nearby or glasses ready the same evening. GullySales sets a tight radius, blocks the online shopping words, and runs the ads while your optometrist is in the shop.

Book a free auditWhatsApp usor call +91 80958 58589
A roadside billboard on a steel mast with a maintenance catwalk and ladder, and a coin meter on a post at its foot: the meter's counter has just clicked over and a coin is dropping into the slot

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

Also for optical businesses

Sales and marketing for optical businesses, the overview.

For optical businesses

Where it usually goes wrong, and what we would do.

  • “Product words are an auction you cannot win”

    The online retailers bid on frames and lenses every hour of the day. The words for a test, a fitting and a repair are cheap and close to unclaimed.

  • “The radius is the whole campaign”

    Nobody crosses the city for an eye test. Draw the circle at the distance your existing customers travel and refuse to pay outside it.

  • “The ad runs when the optometrist does”

    A click at nine at night reaches a shutter. Schedule advertising to the hours somebody can answer and book a test.

  • “Same-day fitting is the offer worth writing”

    Glasses collected by evening is something a website cannot promise. That line does more than any claim about quality eyewear.

What we do

What we deliver for optical businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Radius campaigns around each branch

    One campaign per shop with a distance limit set from where your customers already come, rather than a city-wide setting.

    Result: Every rupee is spent inside walking or riding distance.

  2. Blocked words for online shopping

    Buy online, home delivery, discount codes and retailer brand names kept out of the account and reviewed monthly.

    Result: You stop paying for people who were never going to visit.

  3. A booking page behind every ad

    A page that offers an eye test slot with a time, the optometrist's name and the address, instead of the home page.

    Result: A click ends in a test booked.

  4. A tracked number and WhatsApp link

    A line used in advertising alone and a tagged WhatsApp button, so calls can be counted against the words that produced them.

    Result: You know which search brought the customer in.

  5. Seasonal weighting for camps and school terms

    Spend raised before school reopens and around the months your corporate camps run, and dropped in the weeks nothing is happening.

    Result: The budget follows demand rather than the calendar.

  6. Cost per test and per frame sale reported

    Spend measured against tests booked and purchases made, compared with the enquiry baseline agreed in the audit.

    Result: The ads are judged on sales at the counter.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, then reported every month against it.

Read the full performance marketing and PPC page

Who it is for

This is written for these optical businesses.

  • Independent single-location optical shops
  • Multi-branch optical retail chains
  • Optical shops attached to an eye hospital or clinic
  • Contact lens specialist retailers
  • Optical shops with an in-house optometrist
  • School and corporate eye check-up service providers
  • Premium and designer eyewear retailers

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for optical businesses

  1. 1

    Assess

    We look at your Google Business Profile, your review count, whether prescription renewals are tracked, and how the frame range is presented in store and online.

  2. 2

    Fix visibility

    A completed, accurate profile and a simple routine for asking satisfied customers for a review.

  3. 3

    Build trust

    The optometrist's credentials shown clearly, and real customer reviews replacing an empty or outdated profile.

  4. 4

    Bring customers in

    Local search, outreach for school and corporate eye check-up camps, and WhatsApp for booking a test.

  5. 5

    Retain

    Prescription renewal reminders, a check-up reminder for children, and a loyalty routine for repeat frame purchases.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Bon Millette

    Situation
    A new food brand has to look trustworthy before anyone will try it, and Bon Millette had nothing online for a first-time buyer to weigh up.
    What we did
    • A site that matches the food
    • The story in a trust-building order
    • Product sections with full disclosure
    • A short path from reading to buying
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

WhatsApp usor call +91 80958 58589

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
Should we bid on the eyewear brands we stock?
Rarely worth it. The brand's own site and the large retailers hold those words, and some brands restrict how a dealer may use their name in advertising. Read your dealership terms before you try. The same money does more on testing and fitting searches.
How much do we need to spend?
Enough to stay visible in your own radius through a full month, which is a small sum compared with a citywide campaign. The free audit sets that number, and it appears in your written fee note under media spend.
How do we compete with online glasses retailers?
On the eye test, the in-person fitting and the optometrist's recommendation, which an online retailer cannot offer. We help you make that visible.
Should we keep offering a free eye test?
Usually yes, but not as a giveaway with no next step. Hand over the prescription with a frame try-on booked for the same visit, and record the number for a reminder. A test that ends at the door is the one that walks to an online retailer.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

More for optical businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for optical businesses.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit
Book a free audit