Orthopaedic clinics · Healthcare
Turn the X-ray sent on WhatsApp into a consultation that gets kept.
A son in Pune forwards his mother's knee X-ray to three orthopaedic clinics in Mysuru on a Sunday evening. One replies on Monday afternoon with a slot. Another has already sent the surgeon's consulting days and a note on what to bring, and she is booked there before the first clinic answers.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Orthopaedic clinic marketing is how a bone and joint practice gets found for a specific problem, such as knee arthritis or a torn ligament, by the patient and the family who will decide. Orthopaedic sales turns that enquiry, frequently an X-ray sent on WhatsApp, into a kept consultation. GullySales builds the condition pages, the reply routine and the follow-up for patients advised surgery.
Few enquiries at a bone and joint clinic are a simple booking. A man with a disc bulge on his MRI wants to know whether he needs an operation at all. A college footballer with a twisted knee wants to know when he can play. When the front desk can only give the OPD timing, they keep searching, and the patient advised a knee replacement last month quietly takes a second opinion elsewhere.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
How buyers decide
How orthopaedic clinics are chosen.
A fresh injury is decided in minutes. Someone with a swollen wrist after a fall on a wet staircase opens Maps, looks for the nearest bone doctor showing open with X-ray on site, and calls. If the phone rings out, the next listing gets the patient.
Knee, hip and spine problems are decided over weeks, and the patient is rarely deciding alone. Sons and daughters, some of them in another city or abroad, read the procedure page, check the surgeon's fellowship and the hospitals where he operates, ask whether their insurer is accepted there, and compare a second opinion.
Referrals carry a large share of the work. A GP, a physiotherapist, a radiologist reading an MRI or a cricket coach tells the patient whom to see. The patient still searches the surgeon's name before calling, so the referral opens the door and the listing has to hold it open.
The problem
What usually goes wrong for orthopaedic clinics.
What owners tell us on the first call, in their words.
“Patients send X-rays on WhatsApp and nobody replies till evening”
Reports arrive on the clinic phone while the surgeon is in theatre, and the patient has booked elsewhere by the time anyone reads them.
“Patients advised surgery go for a second opinion and vanish”
A patient told he needs a knee replacement leaves with a printed estimate, and nobody at the clinic ever calls to ask what he decided.
“Our listing shows the hospital, not the clinic where I see patients”
The surgeon consults in his own clinic, a hospital OPD and a scan centre, and patients turn up at the wrong address on the wrong day.
“Search ads bring orthopaedic mattress and calcium tablet buyers”
The word orthopaedic pulls in shoppers for pillows, belts and shoes, and the budget runs out before a knee patient sees the ad.
“We have one page for every bone in the body”
Arthroscopy, spine surgery, plaster and joint replacement share a single services page, which answers no patient's actual question.
“The OPD runs two hours late and the reviews say so”
Booked patients wait while the surgeon finishes in theatre, and the one-star reviews about waiting outnumber anything written about the care.
What we do
What we do for orthopaedic clinics.
Everything included for orthopaedic clinics, and the result each part is there to produce.
Pages for each joint, the spine and fractures
A page for every condition and procedure you want more of, naming the surgeon, the hospitals used and how to send a report.
Result: A patient searching a symptom finds your clinic's own answer.
Maps listings for every consulting address
The clinic's Business Profile set right, the surgeon's consulting days written plainly, and Practo and JustDial matched to it.
Result: Patients arrive at the right place on the right day.
A reply routine for reports sent by chat
A named person, a set of replies that offer a slot without diagnosing, and a register for every X-ray or MRI that arrives.
Result: No report sits unread on the clinic phone.
Follow-up for patients advised surgery
A list and a call script for patients who went home to decide, with the reason recorded when they do not go ahead.
Result: The clinic hears the decision instead of guessing it.
Referral records and letters back to doctors
The source of every patient recorded, and a letter to the referring GP or physio after the consultation, sent with consent.
Result: You know which doctors send patients, and they hear back.
Search ads for procedures with theatre time
Google Ads for the procedure your surgeon has room for, with mattress, brace and home remedy searches blocked.
Result: Spend goes to people looking for a surgeon.
Reporting against your baseline
Enquiries by source, reply time, consultations, and surgeries advised against surgeries booked, compared with the figures taken before work began.
Result: You see whether the work is bringing patients.
How the result is measured
- Enquiries by source and by condition
- Reply time to calls and WhatsApp reports
- OPD consultations booked against enquiries
- Patients advised surgery against surgeries booked
- Referrals by GP, physio, scan centre and coach
- New reviews and the share answered
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for orthopaedic clinics
Each has its own page: what it involves for orthopaedic clinics, what you get, and what it is measured on.
- SEORank for the knee that hurts on the stairs, not only for your own name.
- Local SEOShow up on Maps for the fracture that walks in after dark.
- PPC advertisingPay for the knee replacement enquiry, not the mattress shopper.
- Reputation managementReply to the OPD-wait review in a line, and take the surgery complaint offline.
- Review generationAsk when the plaster comes off, not while the patient is still limping in.
- Content marketingAnswer 'do I really need surgery?' before the patient asks another doctor.
- Referral marketingKnow which GP, physio and coach sends you patients, and thank them properly.
- Follow-up systemsCall back the patient told he needs a knee replacement who never booked.
- Video marketingFilm what the surgery week involves, and leave the before-and-after out.
- Website developmentBuild the site around the knee, the spine and the fracture, not the surgeon's CV.
Worth a page and a campaign of their own
Knee replacement · Hip replacement · ACL reconstruction and knee arthroscopy · Shoulder arthroscopy and frozen shoulder · Slipped disc and spine surgery · Fracture care and plaster · Clubfoot and other children's conditions · Osteoporosis and bone density checks · Sports injury rehabilitation with in-house physiotherapy · Second opinions before surgery
Priority campaigns
Campaigns for what orthopaedic clinics most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Year-end consultations for families home from abroad
A procedure page, a family consultation slot and search ads aimed at sons and daughters who visit their parents over the December holidays.
Result: The family meets the surgeon together while everyone is in town.
Monsoon falls and fracture care
The Maps listing, call ads and a fracture page for the rainy months, when slips on wet roads and stairs bring wrist and ankle injuries.
Result: An injured person nearby finds a clinic that is open with X-ray.
Sports injuries in the running and cricket season
A ligament and sprain page, and outreach to running clubs, gyms and cricket academies near the clinic.
Result: Coaches know where to send a twisted knee.
Bone health talks with seniors' associations
A talk and a bone density screening with a senior citizens' forum or a residents' association, worded as awareness and free of outcome claims.
Result: Elderly residents meet your surgeon before they need one.
Back pain at work for nearby offices and factories
A talk on posture and on when to see a doctor, with a booking route for staff, offered to employers within reach of the clinic.
Result: Employees with back pain know which clinic to call.
Beyond search
Where we reach buyers of orthopaedic clinics, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Family doctors and GPs
A referral slip, a direct line for urgent fractures and a letter back after each consultation. Nothing is paid for referrals, which medical ethics codes forbid.
Physiotherapists and scan centres
An agreed hand-back for rehab after surgery, so a physio does not fear losing the patient, and your consulting days at the radiology desk.
Sports academies, gyms and running clubs
An injury talk for coaches and a fast slot for their players, with the academy recorded as the source when a player books.
Senior citizens' forums and residents' associations
Bone health talks and screening camps arranged with the association, with sign-in sheets and a follow-up call for anyone advised to see the surgeon.
TPA desks and government health schemes
The empanelment papers and a clear list, on the website and at the counter, of which insurers and schemes are accepted at each hospital.
Who it is for
This is written for these orthopaedic clinics.
- Single-surgeon OPD clinics that operate at partner hospitals
- Joint replacement centres
- Sports injury and arthroscopy clinics
- Spine clinics
- Fracture and trauma clinics on highways and ring roads
- Paediatric orthopaedic practices
- Orthopaedic nursing homes and day-care surgery units
- Multi-surgeon bone and joint groups with branches
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthopaedic clinics
- 1
Assess
We look at where consultations come from, how fast WhatsApp reports get a reply, the Maps listing for each consulting address, and how many patients advised surgery went quiet.
- 2
Fix the reply
A named person for calls and WhatsApp, replies that offer a slot without diagnosing, and a register of every enquiry by condition.
- 3
Write the condition pages
Pages for knee, hip, shoulder, spine, fractures and sports injuries, with the surgeon, the hospitals and the report route on each.
- 4
Bring patients in
Maps, reviews asked at the right point in recovery, letters to referring GPs and physios, and ads for procedures where the surgeon has theatre time.
- 5
Follow up and measure
Calls to patients advised surgery and to those due for review, with the reason recorded for each, set against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Nanda Arthritis and Rheumatology Center
- Situation
- There was no website, so a patient looking for a rheumatologist had no way to learn about the centre. Enquiries were few, and the ones that arrived came by word of mouth.
- What we did
- A website for patients
- Search work
- Google Business and reviews
- Lead capture and advertising
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions orthopaedic clinics ask before they call.
Not here? More answers, or ask on WhatsApp.
Is an orthopaedic surgeon allowed to advertise?
Can we show a patient walking after a knee replacement?
Do you manage our Practo and JustDial profiles?
Our surgeon consults at two hospitals and his own clinic. What goes online?
Should we publish the cost of a knee replacement?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Notes for owners
Read more about orthopaedic clinics.
- What orthopaedic clinics should do with an X-ray sent on WhatsAppPatients now send the X-ray before they call. This post gives the orthopaedic clinic a step-by-step reply routine that gets a consultation booked without diagnosing over a chat message.
- What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
Part of Healthcare. See the other industries in the group.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.