Orthopaedic clinics · Video marketing
Film what the surgery week involves, and leave the before-and-after out.
Video marketing for an orthopaedic clinic is short films that answer a patient's practical questions, such as what happens on admission day or how to get out of bed after a hip replacement. GullySales plans and edits the videos with your surgeon and physiotherapist, and keeps them free of outcome claims and of patients filmed without consent.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What video marketing means
Video marketing is using short videos, such as a product demonstration or a customer walkthrough, to explain your business on social media, your website and Google listings. GullySales scripts, shoots and edits these videos around the questions buyers ask before they visit or call.
Also for orthopaedic clinics
- Content marketing for orthopaedic clinics
- SEO for orthopaedic clinics
- Local SEO for orthopaedic clinics
- PPC advertising for orthopaedic clinics
- Reputation management for orthopaedic clinics
- Review generation for orthopaedic clinics
- Referral marketing for orthopaedic clinics
- Follow-up systems for orthopaedic clinics
Sales and marketing for orthopaedic clinics, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthopaedic clinics
Where it usually goes wrong, and what we would do.
“A walking-patient clip is a result claim”
A clip of a patient climbing stairs soon after surgery tells the viewer this will happen to you. Rules on doctors' advertising and testimonials restrict that, and they vary between councils.
“Theatre footage frightens the people deciding”
A drill on bone gets views and loses the elderly patient who was already scared. A plastic joint model or an animation explains the same thing.
“The surgeon talks too fast and too technically on camera”
A long talk on implant designs loses a family that wanted to know about the hospital stay. One question per video, answered in plain words, holds them.
What we do
What we deliver for orthopaedic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A video list from the OPD's most asked questions
Questions such as how long in hospital and when can I drive, each matched to a short video with the surgeon or physio answering.
Result: Every video answers something a family asks.
Explainers with models or animation
A plastic knee model or a licensed animation to show what is replaced or repaired, in place of footage from theatre.
Result: The procedure is clear without frightening anyone.
A physiotherapist's after-surgery series
Getting out of bed, using a walker and managing a step, filmed in your own physio room for your patients to follow at home.
Result: Patients repeat the exercises the way they were taught.
A walk-through of the clinic and its access
Parking, the ramp, the lift, the X-ray room and the waiting area, filmed in one take for families bringing an elderly parent.
Result: A family knows the clinic is easy to reach on crutches.
Consent forms for anyone on camera
Written consent from any patient or staff member who appears, kept on file with what the video may be used for.
Result: No patient appears without having agreed to it.
Videos placed where patients look
On the procedure pages, the Business Profile, YouTube and WhatsApp, each with one action: send your report or book a consultation.
Result: Every view has a next step.
How the result is measured
- Views
- Watch time
- Enquiries traced to video
Recorded as a baseline before work starts, so every later report has an honest comparison.
Videos worth making
Videos an orthopaedic clinic can make, and the one action each should lead to.
- The surgeon on one question
- One question per video, such as whether a meniscus tear can settle without surgery, answered in plain words and kept short. Put it on the matching page with a button to send the MRI.
- What admission day looks like
- Film the route from the hospital front desk to the ward, the checks before surgery and where the family waits. Families of elderly patients worry about this more than the operation.
- After-surgery exercises from your physio
- Your physiotherapist shows bed exercises and walker use in your own physio room. Share it with your patients on WhatsApp after discharge, not as an advert.
- A patient's story, only with written consent
- If a patient wants to speak about the clinic, take written consent and keep to the experience of care, not the result. Rules on testimonials vary by council, so ask yours first.
- The clinic and how to reach it
- A walk from the parking to the consulting room, showing the ramp, the lift and the X-ray room. Add it to the Maps profile alongside the directions.
- What not to film
- No theatre footage of bone work, no before-and-after X-rays of identifiable patients, and no clip that promises walking by a given day. Leave out anyone who has not signed consent.
Who it is for
This is written for these orthopaedic clinics.
- Single-surgeon OPD clinics that operate at partner hospitals
- Joint replacement centres
- Sports injury and arthroscopy clinics
- Spine clinics
- Fracture and trauma clinics on highways and ring roads
- Paediatric orthopaedic practices
- Orthopaedic nursing homes and day-care surgery units
- Multi-surgeon bone and joint groups with branches
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthopaedic clinics
- 1
Assess
We look at where consultations come from, how fast WhatsApp reports get a reply, the Maps listing for each consulting address, and how many patients advised surgery went quiet.
- 2
Fix the reply
A named person for calls and WhatsApp, replies that offer a slot without diagnosing, and a register of every enquiry by condition.
- 3
Write the condition pages
Pages for knee, hip, shoulder, spine, fractures and sports injuries, with the surgeon, the hospitals and the report route on each.
- 4
Bring patients in
Maps, reviews asked at the right point in recovery, letters to referring GPs and physios, and ads for procedures where the surgeon has theatre time.
- 5
Follow up and measure
Calls to patients advised surgery and to those due for review, with the reason recorded for each, set against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we shoot these on a phone?
Should the videos be in English or the local language?
What consent do we need before filming a patient?
Can we use a film song as background music?
Is an orthopaedic surgeon allowed to advertise?
Can we show a patient walking after a knee replacement?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for orthopaedic clinics.
- 7 min read · 21 Sept 2026Regional video advertising: plan the languages before the shootA film is the most expensive thing to redo in another language, so the language decisions belong in the script and on the shoot day. Get them wrong and the second version costs as much as the first.
- 7 min read · 21 Sept 2026Malayalam advertising creative: what the language does to your layoutLong words that will not break, two versions of the script, and a buyer whose family may be deciding from the Gulf. Malayalam work changes the layout, the media plan and the phone number.
- 8 min read · 21 Sept 2026How to measure YouTube advertisingViews and view rate tell you about the video. Branded search, a holdout city and the question your receptionist asks tell you about the business. Decide which one you are buying before the campaign starts.
More for orthopaedic clinics
Everything else we would do for you.
Closest to this: content and social
Also for orthopaedic clinics
- SEO for orthopaedic clinics
- Local SEO for orthopaedic clinics
- PPC advertising for orthopaedic clinics
- Reputation management for orthopaedic clinics
- Review generation for orthopaedic clinics
- Referral marketing for orthopaedic clinics
- Follow-up systems for orthopaedic clinics
- Website development for orthopaedic clinics
Or start from the overview: sales and marketing for orthopaedic clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.