Orthopaedic clinics · Referral marketing
Know which GP, physio and coach sends you patients, and thank them properly.
Referral marketing for an orthopaedic clinic is the planned way GPs, physiotherapists, scan centres, sports coaches and past patients send people to your surgeon. GullySales records who referred each patient, prepares the letter a referring doctor needs, and keeps every thank-you inside medical ethics rules.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What referral marketing means
Referral marketing in a regulated practice is being the one a physician, a colleague or a former patient names, without being paid to, because paying for a referral is restricted in most of these professions. GullySales builds the ask into the moment a patient is satisfied and into the note that goes back to the referring doctor, and it never involves a fee.
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Sales and marketing for orthopaedic clinics, the overview.
Last updated 6 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.
For orthopaedic clinics
Where it usually goes wrong, and what we would do.
“Nobody writes down who sent the patient”
The front desk asks who referred you, hears a name and forgets it. A year later the clinic cannot say which GPs send its knee patients.
“The referring GP never hears what happened”
A GP sends a patient with a suspected ligament tear and hears nothing back. The next patient goes to the surgeon who wrote a short note after the consultation.
“A referral fee is not a thank-you”
Paying a doctor, lab or physio per patient is fee-splitting, which the ethics codes doctors work under treat as misconduct. The thanks that are allowed are a letter back, a quick slot and a teaching session.
What we do
What we deliver for orthopaedic clinics.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A referral source on every enquiry
A field in the register or CRM for who referred the patient: the GP's name, the physio, the scan centre, the coach or a past patient.
Result: You can name the people who send you patients.
A letter back to the referring doctor
A short template the surgeon signs after the consultation, giving the finding and the plan, sent with the patient's consent.
Result: The GP knows the patient was seen and what happens next.
Referral slips and a direct line for doctors
A printed slip and a number or WhatsApp line that GPs and physios use to book their patient in without the OPD queue.
Result: Referring to you is easier than sending the patient elsewhere.
Teaching sessions for GPs and physios
A talk by your surgeon on when to refer a knee, a shoulder or a back, held at the clinic or a local doctors' association meeting.
Result: Doctors nearby learn what your surgeon treats and when to send.
A route for past patients, with no rewards
A card and a WhatsApp number for patients who want to tell a friend, and nothing offered in return.
Result: Word of mouth has somewhere to go.
Referrals counted by source against the baseline
Patients by referring doctor, physio, scan centre, coach and past patient, compared with the count recorded before the work began.
Result: You see which relationships are growing and which have gone quiet.
How the result is measured
- Referrals received
- Referral conversion rate
- Cost per referred customer
Recorded as a baseline before work starts, so every later report has an honest comparison.
How referrals work here
Where an orthopaedic clinic's referrals come from, and how to look after each one.
- Family doctors and GPs
- They see the knee or the back first. Send a written note after each consultation with the patient's consent, give them a direct line for urgent fractures, and record the GP's name on the file.
- Physiotherapists
- A physio sees a patient who is not improving and wants a surgeon's view. Agree in writing how patients come back to them for rehab after surgery, so referring does not cost them the patient.
- Radiology and scan centres
- A patient holding a worrying MRI asks the radiologist whom to see. Make sure the centre has your consulting days and booking number. Never pay a scan centre per patient sent.
- Sports coaches, gyms and cricket academies
- A coach decides who sees a twisted knee first. Offer an injury talk at the academy and a quick slot for their players, and note the academy as the source when a player books.
- Past joint replacement patients
- A patient walking well tells neighbours in the park. Give them a card with the clinic's number, offer no reward, and never publish their story without written consent.
- What never to do
- No cash, gifts or commission to doctors, labs or physios for patients sent. Medical councils treat it as misconduct and their codes differ, so check yours before any referral arrangement.
Who it is for
This is written for these orthopaedic clinics.
- Single-surgeon OPD clinics that operate at partner hospitals
- Joint replacement centres
- Sports injury and arthroscopy clinics
- Spine clinics
- Fracture and trauma clinics on highways and ring roads
- Paediatric orthopaedic practices
- Orthopaedic nursing homes and day-care surgery units
- Multi-surgeon bone and joint groups with branches
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for orthopaedic clinics
- 1
Assess
We look at where consultations come from, how fast WhatsApp reports get a reply, the Maps listing for each consulting address, and how many patients advised surgery went quiet.
- 2
Fix the reply
A named person for calls and WhatsApp, replies that offer a slot without diagnosing, and a register of every enquiry by condition.
- 3
Write the condition pages
Pages for knee, hip, shoulder, spine, fractures and sports injuries, with the surgeon, the hospitals and the report route on each.
- 4
Bring patients in
Maps, reviews asked at the right point in recovery, letters to referring GPs and physios, and ads for procedures where the surgeon has theatre time.
- 5
Follow up and measure
Calls to patients advised surgery and to those due for review, with the reason recorded for each, set against the baseline.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
IVF Solutions
- Situation
- The clinic had next to no presence online. People making one of the most considered decisions of their lives were doing their research somewhere else, and forming a view before the clinic knew they existed.
- What we did
- Social profiles opened
- Educational content on a schedule
- Google Business Profile built out
- A working feedback loop
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we give a gift to a GP who refers a lot?
How do we find out who referred a walk-in patient?
How do we approach a physio who sends patients to another surgeon?
Is it all right to ask past patients to refer friends?
Is an orthopaedic surgeon allowed to advertise?
Can we show a patient walking after a knee replacement?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for orthopaedic clinics.
- 6 min read · 6 Oct 2026What healthcare buyers check before they choose youA patient, a referring doctor and a hospital purchase team each check something different before choosing a provider. This post lists what each one looks at and where a clinic, lab or supplier loses them.
- 5 min read · 6 Oct 2026How fleet operators fill vehicles that stand idleIdle hours differ by vehicle: school buses in holidays, employee cabs between shifts, tempo travellers in the monsoon. This post matches each kind of idle time to the buyer who can use it.
- 6 min read · 6 Oct 2026How eye hospitals keep opticians and physicians referringA referrer sends a patient, then waits to hear what happened. Here is how an eye hospital closes that loop with a short note, a clear contact and no payment for patients.
More for orthopaedic clinics
Everything else we would do for you.
- SEO for orthopaedic clinics
- Local SEO for orthopaedic clinics
- PPC advertising for orthopaedic clinics
- Reputation management for orthopaedic clinics
- Review generation for orthopaedic clinics
- Content marketing for orthopaedic clinics
- Follow-up systems for orthopaedic clinics
- Video marketing for orthopaedic clinics
- Website development for orthopaedic clinics
Or start from the overview: sales and marketing for orthopaedic clinics.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.